* Diageo (Vino y licor): Manage development and implementation of brand plans, aligned with company strategy to generate brand growth in a complex environment. My responsibilities are:
- Deep understanding of consumer target considering important and unique insights related to alcoholic beverages market.
- Design campaigns and brand experiences through understanding behaviors and motivations of consumers.
- Design, build and maintain digital marketing strategy.
- Responsible for brand´s profitability, brand health indicators and strategic alignment with company KPIs.
- Lead and work in collaboration with agencies: Digital, media, BTL.
- Leadership and development of direct reports.
- Measurement of business impact and prioritizing investment of annual marketing budget: $10,000,000)