Dora A. E. H. freelancer experto en Escritura Creativa, Redacción Periodística, Relaciones Públicas

Dora A. E. H.

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Doris Estrada has 22 years of experience in communications. 
Being a student of journalism, in 1991, she started writing health reports in Prensa Libre, the most influential newspaper in Guatemala.  In 1994 she become the Editor in Chief of Revista AMIGA, a women´s magazine of the same publishing house she worked at.
From 1996 to 2000, she worked at Siglo21 as the Editor in Chief of the health section and
commercial supplements.
In 2000, she started to work in public relations.  Now have 14 years of experience in this area with an extensive background in media relations.
The health projects are her passion.  Now she has a Magister in Productivity in Health Science, to be more focused in the medical and marketing goals.
Being the Director of the Communication Agency of Teletón she coordinates the campaign of attitude where eighty Mayors and the President took the challenge of working all day in a wheel chair.  It was the cover story for several newspapers.
Doris Estrada have trained spokespersons for Kidney Transplanted Patient Association in El Salvador 2005,  Secretariat for Food and Nutrition Security of the Presidency, in 2005. Staff of the National Committee Disaster Reduction, 2006. Ministry of Health Programs Coordinators, in the context of Influenza H1N1, 2009, Teletón, 2011.  Kidney Transplanted Patient Foundation, 2013. Volunteers Leaders from the Guatemalan Volunteer Center, 2015.
She has made media relations for brands as Neoral, Glyvec from Novartis; Nicorette, SPLENDA, Listerine from J&J; media relations for Acuvue (J&J), Cervarix, Hinds, Sensodyne from GlaxoSmithKline; Avastin, Perjeta, from Roche, and coordinate the Zika Prevention Campaign in Guatemala for SC Johnson, among others.
Historia laboral
* Consultores Asociados de Centroamérica: Comunicación especializada en Salud, Tecnología, Propiedad Intelectual, Comunidad, Alimentación, Comunicación Institucional y Corporativa, Medio Ambiente

* Comunicación Visual: Estrategias de comunicación
Proyectos de sensibilización
Proyectos de Responsabilidad Social
Actividades informativas para público interno y externo
Apoyo a Community Managers para desarrollo y redacción de contenido estratégico
Convocatoria de prensa
Ronda de medios
Comunicados de prensa

* Comunicación Visual: Redacción, edición, generación de comunicados de prensa, relación con medios de comunicación, lanzamientos, convocatorias de prensa guatemalteca, proyectos de responsabilidad social

Proyectos finalizados: 1

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