Business Intelligence Coordinator
Rumba – since August 2014 – Digital Marketing Agency
Accountable for the B.I. area, including elaborating the optimization strategy, planning KPIs, defining and implementing tags, information capture and storage routines, dashboards automation, reports presentation and strategy advising to clients. Experience with clients such as Citroën, Hyatt, Brastemp, Consul and B.blend.
Senior Marketing Analyst
CNova– January 2014 – August 2014 – E-commerce
Responsible for automating marketing processes, analyzing and reporting KPIs, measuring and presenting results of campaigns and promotions, generating insights from consumer behaviors to guide website improvements and building dashboards to optimize media and category
CNova – January 2013 – December 2013 – E-commerce
As a Trainee, experienced all main e-commerce processes by visiting different departments such as Logistics, Transportation, Customer Services, I.T., Finances, Commercial, Marketing, Marketplace and Supply Chain. At the end of the program, at the Marketing department, delivered an automation project, reducing more than 80 hours of monthly work.
Mondelēz International – February 2012 – December 2012 – Consumer Goods
Responsible for building dashboards and generating insights showing opportunities for achieving sales goals of sell in and sell out of distributors.
Administrative Technician / Scientific Initiation Scholarship
Universidade de São Paulo (USP) – March 2010 – January 2012 – University
Responsible for conducting research with students of a virtual learning environment, applying design thinking methodology to conduct innovations improving students’ experience on the website.