Paula S.

Subdirectora de eCommerce en

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Redacción y Traducción

Sobre mí
More than 5 years of experience in eCommerce and digital marketing. Public relations, corporate image and business development  specialist focused in brand awareness and content marketing based in omnichannel communication strategies. Offline and online branding, advertising, merchandising, catalog management. ECommerce guidelines manuals creation. Relationship management  with partners, sellers, suppliers and key partnership development. Training and management of collaborators and sales force.
Historia laboral
ENTIENDAS.COM - Digital Marketing Manager & Commercial Assistant manager: Digital marketing and CRM strategy definition; orientated to generate sales growth, brand awareness, leads and client activation/retention (e-mailing, social media, on site, paid campaigns, SEO, display, tv advertising, affiliate programs, etc). On-site content manager and responsible for desktop and mobile user experiences constant improvement. Omni channel campaigns planning, budget and resource coordination, execution and ROMI evaluation with performance analytics indicators (impacts, clicks, visits, sessions, page views, time of session, bounce rate, sales, etc). Commercial relations, brand and product development, strategic alliances and agreements with online retailers and marketplace platform administration (Amazon, Mercado Libre, Linio, Groupon, among others).

DAFITI MÉXICO- Fashion Content & CRM Manager: E-mail marketing manager (using Experian and Responsys platforms), calendar definition and coordination, aligning with commercial activities, brand or product launches, sale season, special dates and promotions, top sellers, slow movers and fashion trends. Graphic line and every day content HTML test approval, clusters definition oriented to get an efficiently segmented database. On-site content definition, brands, products, copies and campaign images selection; weekly performance analysis. Fashion editorial content creation and coordination to communicate across different online and offline channels (mailing, catalog, on-site banners, videos, magazine, blog, catalog, social media, etc).
Seasonal fashion forecast trends workshop setting up, season key items propositions and co-selection with buyers team.
Strategic alliances, collaborations and partnerships development and acquisition, in order to achieve engagement with customers alike, brand exposure and sales growth. User and mobile experience optimization.
Fashion magazine DafitiMAG monthly production and coordination, logistics and fashion styling for the editorial and product shootings. On-site blog creation, HTML coding, graphic line design approval, weekly content feed creation.
Public relations agency supervision and link-up, media advertising monitoring; fashion events production and logistics.

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