Ximena L.

Press officer at Greenpeace

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Hourly rate: USD 10.00

Freelancer activity: Writing & Translation


About me
I want to work in a place where I can develop my skills in order to implement communication strategies, create new products and engage stakeholders. Experience in double-check information, writing and editing of texts, as well as public relations and corporate communications.

I have sixteen years of experience in journalism and public relations. During this period, I worked at America Economia Magazine (Dow Jones); Correio Braziliense newspaper, Gazeta Mercantil newswire, AES Eletropaulo (AES Brasil), Novelis and McDonald’s. At this moment, I am working as press officer at Greenpeace Brasil, following the Amazon campaign. 

Thereby, I have experience in macroeconomic, foreign policy, international armed conflicts (Israel and Palestine, Colombia, Rwanda and others), human rights, energy (utilities, oil and gas), steel mill and environment. I am capable of assuming new challenges, without hesitation. There is no problem to work under pressure and tight deadlines.

Specialties: Writing newspaper and magazine articles as press releases. Distribution of news to the press. Organization and coordination of media training. Organization of customer meeting relationship with the press. Development of communication strategies plans. Writing of scripts to graphic novels and videos. Social Media Management. Crisis Management.
Work history
* Greenpeace (Nonprofit Organization Management): I work directly with the Amazon campaign, one of the most emblematic campaigns at Greenpeace worldwide. I am responsible for the relationship with the Brazilian and international press. At the moment, I am based in Manaus office. I write blogs, magazines and press releases, manage social medias and organize press conferences.  I also need to go to the field to follow journalists in media trips. I need to structure communication strategies, plans and produtcts. I also participate in crisis management.

* Bradesco (Banking) [desde 2011]: I participated in the writing team that was redrafting the Bradesco's site: http://www.bradesco.com.br/html/classic/index.shtm

* Secretaria de Energia do Estado de São Paulo (Public Relations and Communications) [desde 2011]: Production of press releases, house organs, website, newsletters. I also was responsible for the media relationship for Brazilian and international press. Responsible for monitoring the areas of petroleum and renewable energies.

* Pontomobi and Digitas Public Relations (Public Relations and Communications) [desde 2011]: I have been working as a Public Relation of Digitas (group Publicis) and Pontomobi ( RBS group) since july.

* McDonald's (Restaurants) [desde 2010]: Exclusive attention of press relations for McDonald's Latin America. Coordinate the work of 19 countries in the region where the brand has restaurants. Work in developing communication plans, press releases, Q & A, talking points, monitoring interviews and other activities. It's coming out of Brazil all the guidelines of Institutional Communication for the company in Latin America

* AES Eletropaulo (Utilities) [desde 2008]: Production of press releases, house organs, website, newsletters. I also was responsible for the media relationship for Brazilian and international press. I did the crisis management with the press and customers in blackout days.  Support to Financial and Investors, Planning, Engineering, Trade, Regulatory and Operations Directions. I elaborated Communication strategies and plans. I followed the SAP implantation at AES Eletropaulo.

* Gazeta Mercantil (Newspapers) [desde 11/2001]: Online edition of texts on macroeconomics, business, finance and national policy; coordination of management reporting, development of special tariffs; repercussion of the Argentine crisis with financial agents in Buenos Aires and Sao Paulo; and supervise the coverage of infrastructure due the electricity rationing that occurred in Brazil in 2001 and 2002.

* Correio Braziliense (Newspapers) [desde 10/2000]: Analysis and monitoring of financial markets in Latin America because of the rise of the dollar in Brazil in mid-June 2002 (presidential succession); covering the area of foreign trade; impact of armed conflict, especially Israel and Colombia, with Experts from Brazil and abroad; focusing on ministries of Foreign Affairs and of Development, Industry and Foreign Trade, and embassies located in Brasilia; drafting of reports on human rights and multilateral agencies.

* America Economia (Public Relations and Communications) [desde 1999]: I did the translation of articles into Spanish and English to Portuguese; social reportages with focus on economy and business; preparation of  the column Multilatinas, which goal was to show the Latin American companies which were outstanding in the regional and global scenarios.
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Last login: 3 years ago

Joined: 3 years ago

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Profile level: Iron

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