Mirta A. B. freelancer experto en Packaging, Branding, Estrategia de Marketing

Mirta A. B.

Managing Partner at BigBang Strategies

0 / 5

Colombia

Marketing Digital

Habilidades (Máximo: 5)
Sobre mí
I've been working in advertising agencies since I was in college, always on the Client Service Department (Accounts). Started as an intern in McCann Erickson Costa Rica and grew to start my own business nowadays.
Had a broad experience working with beverages, fast food and personal care industries in Central America and Colombia.
My main focus has been on developing strategies for global and regional clients in global agencies. Consumer knowledge, market trends, innovation and creative strategy are my biggest passions.
My mantra: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu.
Historia laboral
Más de 10 años de experiencia como Directora de Cuenta en las agencias más relevantes de la región desarrollando estrategias de comunicación, branding y empaques para clientes globales: Coca-Cola, P&G, PepsiCo, TacoBell, FiFCO (Cervezas, refrescos y RTDs), entre otras.

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