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Responsável por todo o processo de Web Analytics, desde o mapeamento de sites com a criação e validação do tagueamento, até a mensuração e extração dos resultados (cruzamentos) para a realização de análises e geração de insumos e recomendações para a otimização do negócio de cada cliente.

- Ferramentas Web Analytics:

• Conhecimento Avançado: Google Analytics, GA Data Grabber, Excellent Analytics, Google Trends/Insights, comScore, HttpWatch/Fox, Google Tag Assistant, Pacote Office.

• Conhecimento Básico: Google Adwords, Omniture, Webtrends, postX, Facebook Insights, Netview, TGI (Target Group Index), Navegg Analytics, Youtube Analytics, Google Tag Manager","rawText":"Experiência em marketing digital com foco na área de Business Intelligence há mais de 4 anos. Responsável por todo o processo de Web Analytics, desde o mapeamento de sites com a criação e validação do tagueamento, até a mensuração e extração dos resultados (cruzamentos) para a realização de análises e geração de insumos e recomendações para a otimização do negócio de cada cliente. - Ferramentas Web Analytics: • Conhecimento Avançado: Google Analytics, GA Data Grabber, Excellent Analytics, Google Trends/Insights, comScore, HttpWatch/Fox, Google Tag Assistant, Pacote Office. • Conhecimento Básico: Google Adwords, Omniture, Webtrends, postX, Facebook Insights, Netview, TGI (Target Group Index), Navegg Analytics, Youtube Analytics, Google Tag Manager","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1dc7ebaa513d81fbd28a107fa219c983/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"- Web Analyst - Hyperativa
(Outubro de 2013 – até o momento)

Responsável pelo planejamento, gerenciamento e análises dos resultados através da ferramenta Google Analytics:

Tagueamento (mapeamento e homologação).
Criação e configuração das contas (alertas, filtros, metas, funis de conversão, etc.).
Análise dos dados e confecção de relatórios e dashboards (ppt, excel, etc.).
Insights para melhoria das ações realizadas e aprendizados para o planejamento de ações futuras.

Principais clientes: Visa (Institucional e plataformas promocionais - Santander, CVC, CAIXA, Credicard, etc.)

- Business Intelligence Analyst - Grupo TV1
(Dezembro de 2010 – Outubro de 2013)

Elaboração de relatórios de resultados (Web Analytics), gerenciais e analíticos.
Criação de dashboards gerenciais.
Extração de dados de diferentes bases/ferramentas e cruzamentos para análises.
Tagueamento (mapeamento e homologação/validação).
Auxilio em análises relacionadas aos resultados de mídia online.
Realização de propostas de relatórios e tagueamento.
Análises sobre resultados de disparos de e-mail marketing.
Apresentações presenciais dos resultados obtidos para clientes.
Auxilio em análises relacionadas aos resultados de Social Media.

Principais clientes: Aché, Ambev, Brasilveículos, Cyrela, Carrefour (Institucional), CAIXA, Gol, Ideal Invest, Semp Toshiba (Institucional e E-Commerce), SECOM, Teleperformance e Vale.

- Estagiário de Business Intelligence - Grupo TV1
(Abril de 2010 – Novembro de 2010)

Elaboração de relatórios de resultados (Web Analytics), gerenciais e analíticos.
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Tagueamento (mapeamento e homologação/validação).

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