Juan C. A. freelancer experto en Estrategia de Marketing, Investigación de Mercado, Social Media Marketing

Juan C. A.

SENIOR MARKETING CONSULTANT at ROHEISEN

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Mexico

Marketing y Ventas

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Sobre mí
More than seventeen years working experience in Marketing, Communications and Commercial Strategies Development, Advertising, Customer Relationship Management, Market Research (qualitative and quantitative), online marketing and Social Media strategy.

Market research (qualitative and quantitative), more than 10 years experience in the Hispanic Market in the US. More than 12 years experience in Political Marketing. +6 years in Industrial Marketing.
Historia laboral
Grundfos – Peerless Pump 
May 2010 - current
Project Location: Monterrey, N.L.
Company Profile: Water pump manufacturer
Description: Responsible for all Marketing, Branding and PR activities for Mexico and Central America
Responsibilities: 
•    Market and commercial strategy development
•    Marketing, advertising and communications for commercial, government and other stakeholders
•    Market research
•    Tradeshows and other BTL activities
•    Internal communications, web, printed, internal and corporate events
Tools Used: Office, Corel Draw, SAP CRM, Extranet / Intranet html based, Adobe Connect,


Roheisen 
Mar 2008 – 2010
Project Location: Monterrey, N.L.
Company Profile: Market Research and Marketing Consultancy
Description: Full market research services, market and commercial strategy development.
Responsibilities: 
•    Market and commercial strategy development
•    Moderator guides and questionnaire design
•    Focus group moderation
•    Qualitative and quantitative research

o    Branding
o    Consumer behavior
o    Satisfaction studies
o    Focus Group
o    New product test and development
o    Social and politics studies
o    Life style/ Ethnographic studies
o    Mystery Shopping
•    Statistic data annalists
•        Project Management
Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross.





Grupo Editorial Milenio
Milenio – Diario de Monterrey                                  01/2007 – 02/2008
Multimedios
Project Location: Monterrey N.L., México.
Company Profile: National Press
Position: Marketing Manager, Milenio Monterrey
Responsibilities: 

•        Marketing Project manager
•        New business and market development.
•        Market research
•        Marketing, commercial and communication strategies development
•        Promotional design
•        Tradeshows
•        Telemarketing supervision
•        Media planning.
•        Advertising campaigns creative development
•        Annual marketing plan and budget
•        Benchmarking
•        Copywriting
•        Production and postproduction of all television and radio broadcasting advertising.

Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves.

Roheisen
Feb 2005 – Dec 2006
Project Location: Monterrey, N.L.
Company Profile: Market Research Firm
Description: Full market research services, market and commercial strategy development.
Responsibilities: 
•    Market and commercial strategy development
•    Moderator guides and questionnaire design
•    Focus group moderation
•    Qualitative and quantitative research
•    Statistic data annalists
•        Project Management
Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross.




Infosoluciones de México, S.A. de C.V. 
Mar. 2000 – Dec 2004
Project Location: Saltillo, Coahuila
Company Profile: IT Company
Description: Software Design and Information Technologies Experts.
Responsibilities:
•    Development and Improvement of Commercial an Marketing Strategies.
•    Coordinate the Customer Relationship Management program
•    Web, multimedia and graphic design.
•    Coordinate all Procurements Notice from the World Bank, to participate in commercial processes in all Latin-American Government Technological Projects.
•    Project Manager and Quality Assurance Team Member.

Tools Used: CorelDraw, Macromedia Studio (Flash, Fireworks, Dreamweaver), Office, SPSS.  Camtasia, KoolMoves.
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