Juan I. freelancer experto en Marketing Online, Publicidad en Google, Facebook, Planificación Estratégica

Juan I.

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Marketing Digital

Sobre mí
3+ years experience in digital marketing including:  social advertising Facebook & Instagram, app development, marketing automation, DMP integrations, among others.

At DESPEGAR.COM, I was responsible for online marketing strategies for Facebook & Instagram channels. This included  managing content, budgets and full coverage of the marketing funnel from leads to sales.
Historia laboral
2009 – July  2014        Instituto Tecnológico de Buenos Aires (ITBA)
Graduated        Business & I.T Deegree    


Aug 2015 – Feb 2017            Online Marketing Analyst – Despegar.com
- Management and optimization of mobile and desktop campaigns
- Reports based on sales performance, contribution margin and ROI
- Development and creation of constant A / B tests for different audiences, funnel stages, landing pages, creatives, messages, bidding types
- Follow-up on inter-team projects: DMP, Automation strategies, Dashboards

Feb 2014 – Sep 2014              Business Intelligence – Atlas Copco Argentina (Internship)
- Information Analysis for decision making
- Market share reports regarding installed machines
- Prefactibility Analysis for a new branch in Uruguay
- Marketing event planning
- E-mail marketing support

June  2013 – Feb 2014            E-Commerce  – Patagonic Labs (Startup)
- Sales and Marketing Planning
Sales Plan management
Definition of sales channels
CRM Configuration
- E-Mail marketing Campaigns (Mailchimp)

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