1. Freelance Digital Marketing Specialiast
• Experienced in managing both B2B and B2C marketing
• Proven results within a month
- conversion rate +46%
- cost per conversion -90%
- revenue per transaction +88%
- revenue +262%
• Run website audit and oversee website redesign
• Perform keyword research and competitor keyword analysis
• Carry out Google Ads account audit
• Provide suggestions for landing page optimisation
• Manage and optimise Google Ads campaigns
2. Head of Marketing at Setel
• Develop strategic approach and annual plan to direct marketing activities that align across all channels
• Manage the production and dissemination of all marketing and communication materials
• Responsible for planning and budgetary control
3. Digital Development Manager at Dutch Lady Milk Industries
• Initiate and drive digital transformation programme
• Initiate and lead commercial innovation together with brand and third party agencies
• Local lead on consumer experience (web & mobile), precision commerce, digital strategy, digital media, CRM, e-commerce, programmatic and analytics
4. Digital Marketing Manager at AIA
• Strategise, plan and implement initiatives to drive online lead acquisition through paid media
• Improve the usability, design, content and conversion of corporate website
• Provide actionable insights and recommendations on how to improve performance with the media agency, continuously optimizing to improve cost per acquisition and drive conversion.
• Responsible for planning & budgetary control of all digital marketing initiatives
5. Assistant Marketing Manager at Reebonz Pte Ltd
• Develop marketing strategies which includes digital media & social marketing for global markets i.e. US, Canada, UK, Japan, Middle East to increase traffic, sales and new customers
• Establish and implement effective strategic partnerships & collaborations
• Provide ongoing analysis, key insights and recommendations to optimise the performance of existing digital media properties
• Conduct CRM analysis, develop reports & deploy tactical marketing campaigns to increase members retention
6. Product Marketing at Fuji Xerox
• Plan and implement marketing strategies
• Manage new product launches and product life cycle
• Develop and strategise business partners with third party solution
7. Media Planner at Maxus
• Undertake research and analyse data to translate ideas into a quantifiable task
• Develop cost effective media plans and campaigns
• Handle Glaxo Smith Kline and Sara Lee accounts with total worth of RM12 million business