Charmaine L. expert freelancer in Internet Marketing, Social Media Marketing, Advertising on Google, Facebook

C. L.

Digital Marketing Professional

5 / 5

Malaysia
Hourly rate:

RM 100.00

Sales & Marketing

Ratings from clients
Freelancer Joshua T.

"Hourly project in progress"

Malaysia Fire Fighter Industry Sdn. Bhd. Last month

Adwords Marketing Management

Google AdWordsInternet MarketingCreative WritingMarketing

About me
The digital marketing consultant for your business

Professional Profile:
- Innovative and solutions-oriented individual with progressive experience in performance marketing, digital marketing, integrated marketing, CRM, e-commerce, marketing partnership, social media marketing and brand management
- Advanced knowledge and experience in develop marketing strategies, budget planning, targeted media placement and promotional campaign planning
- YouTube & AdWords certified

Achievements:
1. Generated 5x more leads within 3 months and achieved +3% volume share for the key product in less than 6 months
2. Achieved (+10%) of conversions & bigger case size within 6 months by enhancing existing lead management module & increased website traffic (+12% visits & +24% unique visits) by refreshing the site with stronger and richer proposition and content
3. Successfully tripled sales result and set a new milestone for Middle East market (United Arab Emirates, Saudi Arabia and Kuwait), grew the Middle East Facebook page by 10 fold, increased the traffic generated by social media (+51%) to corporate website
4. Nominated in MSA (Media Specialists Association) Awards - Best Use of Radio for Breathe Right launching plan
Work history
1. Head of Marketing at Setel
• Develop strategic approach and annual plan to direct marketing activities that align across all channels
• Manage the production and dissemination of all marketing and communication materials
• Responsible for planning and budgetary control

2. Digital Development Manager at Dutch Lady Milk Industries
• Initiate and drive digital transformation programme
• Initiate and lead commercial innovation together with brand and third party agencies
• Local lead on consumer experience (web & mobile), precision commerce, digital strategy, digital media, CRM, e-commerce, programmatic and analytics

3. Digital Marketing Manager at AIA
• Strategise, plan and implement initiatives to drive online lead acquisition through paid media
• Improve the usability, design, content and conversion of corporate website
• Provide actionable insights and recommendations on how to improve performance with the media agency, continuously optimizing to improve cost per acquisition and drive conversion.
• Responsible for planning & budgetary control of all digital marketing initiatives

4. Assistant Marketing Manager at Reebonz Pte Ltd
• Develop marketing strategies which includes digital media & social marketing for global markets i.e. US, Canada, UK, Japan, Middle East to increase traffic, sales and new customers
• Establish and implement effective strategic partnerships & collaborations
• Provide ongoing analysis, key insights and recommendations to optimise the performance of existing digital media properties
• Conduct CRM analysis, develop reports & deploy tactical marketing campaigns to increase members retention