Charmaine L. expert freelancer in Internet Marketing, Social Media Marketing, Advertising on Google, Facebook, Lead Generation

Charmaine L.

Digital Marketing Professional

5 / 5

Hourly rate:

RM 130.00

Sales & Marketing

Ratings from clients

One client hired Charmaine L. on more than one occasion.

Private project

Private client 5 months ago

"Hourly project in progress"

Google AdWords

About me
The digital marketing consultant for your business

Professional Profile:
- Innovative and solutions-oriented individual with progressive experience in performance marketing, digital marketing, lead generation, A/B testing, CRM, e-commerce, marketing partnership, social media marketing and brand management
- Advanced knowledge and experience in develop marketing strategies, budget planning, targeted media placement and promotional campaign planning
- YouTube & AdWords certified

1. Generated 5x more leads within 3 months and achieved +3% volume share for the key product in less than 6 months
2. Achieved (+10%) of conversions & bigger case size within 6 months by enhancing existing lead management module & increased website traffic (+12% visits & +24% unique visits) by refreshing the site with stronger and richer proposition and content
3. Successfully tripled sales result and set a new milestone for Middle East market (United Arab Emirates, Saudi Arabia and Kuwait), grew the Middle East Facebook page by 10 fold, increased the traffic generated by social media (+51%) to corporate website
4. Nominated in MSA (Media Specialists Association) Awards - Best Use of Radio for Breathe Right launching plan
Work history
1. Freelance Digital Marketing Specialiast
• Experienced in managing both B2B and B2C marketing
• Proven results within a month
  - conversion rate +46%
  - cost per conversion -90%
  - revenue per transaction +88%
  - revenue +262%
• Run website audit and oversee website redesign
• Perform keyword research and competitor keyword analysis
• Carry out Google Ads account audit
• Provide suggestions for landing page optimisation
• Manage and optimise Google Ads campaigns

2. Head of Marketing at Setel
• Develop strategic approach and annual plan to direct marketing activities that align across all channels
• Manage the production and dissemination of all marketing and communication materials
• Responsible for planning and budgetary control

3. Digital Development Manager at Dutch Lady Milk Industries
• Initiate and drive digital transformation programme
• Initiate and lead commercial innovation together with brand and third party agencies
• Local lead on consumer experience (web & mobile), precision commerce, digital strategy, digital media, CRM, e-commerce, programmatic and analytics

4. Digital Marketing Manager at AIA
• Strategise, plan and implement initiatives to drive online lead acquisition through paid media
• Improve the usability, design, content and conversion of corporate website
• Provide actionable insights and recommendations on how to improve performance with the media agency, continuously optimizing to improve cost per acquisition and drive conversion.
• Responsible for planning & budgetary control of all digital marketing initiatives

5. Assistant Marketing Manager at Reebonz Pte Ltd
• Develop marketing strategies which includes digital media & social marketing for global markets i.e. US, Canada, UK, Japan, Middle East to increase traffic, sales and new customers
• Establish and implement effective strategic partnerships & collaborations
• Provide ongoing analysis, key insights and recommendations to optimise the performance of existing digital media properties
• Conduct CRM analysis, develop reports & deploy tactical marketing campaigns to increase members retention

6. Product Marketing at Fuji Xerox
•    Plan and implement marketing strategies
•    Manage new product launches and product life cycle
•    Develop and strategise business partners with third party solution

7. Media Planner at Maxus
•    Undertake research and analyse data to translate ideas into a quantifiable task
•    Develop cost effective media plans and campaigns
•    Handle Glaxo Smith Kline and Sara Lee accounts with total worth of RM12 million business