Charmaine L. expert freelancer in Internet Marketing, Social Media Marketing, Advertising on Google, Facebook

The digital marketing consultant for your business

Professional Profile:
- Innovative and solutions-oriented individual with progressive experience in performance marketing, digital marketing, integrated marketing, CRM, e-commerce, marketing partnership, social media marketing and brand management
- Advanced knowledge and experience in develop marketing strategies, budget planning, targeted media placement and promotional campaign planning
- YouTube & AdWords certified

Achievements:
1. Generated 5x more leads within 3 months and achieved +3% volume share for the key product in less than 6 months
2. Achieved (+10%) of conversions & bigger case size within 6 months by enhancing existing lead management module & increased website traffic (+12% visits & +24% unique visits) by refreshing the site with stronger and richer proposition and content
3. Successfully tripled sales result and set a new milestone for Middle East market (United Arab Emirates, Saudi Arabia and Kuwait), grew the Middle East Facebook page by 10 fold, increased the traffic generated by social media (+51%) to corporate website
4. Nominated in MSA (Media Specialists Association) Awards - Best Use of Radio for Breathe Right launching plan

1. Head of Marketing at Setel
• Develop strategic approach and annual plan to direct marketing activities that align across all channels
• Manage the production and dissemination of all marketing and communication materials
• Responsible for planning and budgetary control

2. Digital Development Manager at Dutch Lady Milk Industries
• Initiate and drive digital transformation programme
• Initiate and lead commercial innovation together with brand and third party agencies
• Local lead on consumer experience (web & mobile), precision commerce, digital strategy, digital media, CRM, e-commerce, programmatic and analytics

3. Digital Marketing Manager at AIA
• Strategise, plan and implement initiatives to drive online lead acquisition through paid media
• Improve the usability, design, content and conversion of corporate website
• Provide actionable insights and recommendations on how to improve performance with the media agency, continuously optimizing to improve cost per acquisition and drive conversion.
• Responsible for planning & budgetary control of all digital marketing initiatives

4. Assistant Marketing Manager at Reebonz Pte Ltd
• Develop marketing strategies which includes digital media & social marketing for global markets i.e. US, Canada, UK, Japan, Middle East to increase traffic, sales and new customers
• Establish and implement effective strategic partnerships & collaborations
• Provide ongoing analysis, key insights and recommendations to optimise the performance of existing digital media properties
• Conduct CRM analysis, develop reports & deploy tactical marketing campaigns to increase members retention