Lola R.

Content Executive / Communication

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Redacción y Traducción

Sobre mí
Curious. Demanding. Resolutive. Flexible and adaptable to changes. Proactive and committed to my work. I am constantly encouraged by new challenges, experiences and people. Passionate about design, interiors, fashion and Ecommerce, I have a creative and management profile inside the digital world. With over 4 years in eCommerce and websites within communication industry, I am a dynamic hands-on result driven professional which combines strong strategic thinking and creative skills.

I have worked creating contents and managing projects for webs and eCommerce businesses. I have learnt the rules that make a user generate a click through SEO, AdWords, email marketing campaigns or RRSS; and know that in the online world everything is measurable. We can segment and talk to a specific target through a personalized message that brings us even closer to our target audience.

Historia laboral
* EUVITRO S.L. (Hospital & Health Care): Working in the Communication/Marketing Department of a multinational:
•        Design, plan and coordinate online and offline communication campaigns and actions for each brand and channels. External and internal - corporate communication.
•      Communication, PR, press and online marketing strategy across media and markets (manage lifestyle magazines, bloggers, influencers).
•      Project management and team coordination.
•      Manage social media campaigns (Facebook, Instagram, Twitter) and online advertising. Producing copies and creativities.
•      Tracking online communication campaigns and websites conversion through Analytics and other platforms. .
•    Creating executive content with SEO performance: Websites, advertising campaigns, articles for blogs, online and offline magazines, catalogues, mailing, newsletters, press releases, multimedia copies.
Blog content:
•    Managing external collaborations to increase brand's visibility.
•    Working with external partners, leading and coordinate work teams: bloggers, lifestyle magazines, designers, programmers, agencies.
•    Used to negotiate budgets and conditions, manage timings, calendars and planning. 
•    Used to organize and product events in the daily work.
•    Work in house with Commercial, IT and Operations departments and different work teams.
•    Analysis and sales oriented working with the commercial department to promote effective strategic and creative actions to achieve sales goal and optimize conversion.

*Ecommerce Content Collaboration Miss Wood
I've been lucky to live closely the creation, launch and business development of a brand since its conception: a Decor eCommerce
•    Work as a communication consultant to the Start Up team.
•    Support to the team through contents production when the brand launches: defining contents as the brand philosophy for web, product and category descriptions, social media copies.
•    Produce contents when the french market launches through website translation, catalogues texts and brand press kits.

*Communication Specialist Onza Comunicación (Communication Agency)
Working in a Communication and Marketing agency as project manager managing different projects of 360º Communication, campaigns for brands within the food, design and lifestyle industry.
•    Build and assure strong relationship with brands and suppliers.
•      Define and implement communication campaigns: strategy, creativity and content production through online and offline channels.
•    Use to design client presentation: value proposals.
•    Defining, organization and events production for brands (Barcelona and Madrid).
•    Clients and external suppliers coordination: use to work with designers, copywriters, programmers, producers, freelancers and agencies.
•    Web Content production: newsletters, blogs, webs, mailings, press releases, campaigns and Social Media.
•    Public Relations management: bloggers, magazines, medias.

*Campaign Manager Westwing Home & Living
Working in the sales department working closely with the buyer assigned managing the sales calendar for brands and products portfolio.
•    Build strong relationships with vendors/suppliers to get best prices and products.
•    Focused to design, plan, produce and launch flash sales campaigns through the eCommerce: working with a sales target.
•    Obtain product information and details from suppliers to launch the campaigns.
•    Anticipate and analyze campaigns sales.
•    Brands catalogues expertise: used to be analytical in order to achieve business goals, increase sales and suppliers incomes.
•    Work creatively to define new ideas of campaigns styles and also have the latest news about the decor and interiors industry.
•    Work across multiple categories including furniture, lighting, textile, home accessories and lifestyle.
•    Used to work and negotiate with national and international suppliers (purchase prices, margins, stock selections, delivery times, timings and quality), and develop the present and future strategy to sell their products through the website. Benchmarking needed to get the best of it.
•    Collaborate with supply team to maximize sales of each item and track shipments.
•    Analyse campaign and follow up about the results (before, during and after) and its profits periodically. Work with CRM salesforce platform.
•    Work closely with stylish, texts and design department teams to improve the campaign performance.
•    Designing campaigns presentations value to share weekly the campaigns within Westwing worldwide.
•    Benchmarking and new business: Identifying brands and products that represent our customer’s needs. • Proactive work of knowledge about the industry for new business deals.

*Press Assistant Amperson Consulting
Trainee program: Working closely the press chief as a trainee (Fashion PR and events agency))
•    Websites, Social Media and press Contents production to each event (notes and press kits, newsletters, clippings)
and media management (fashion magazines, bloggers, journalists).
•    Project Manager support: Negotiations with sponsors (Presentations Partnership
and sponsorship), VIP customers, suppliers, data base.
•    Events organization and production support related to The Shopping Night Barcelona brand.

*Fashion Assistant Hercules Universal
Trainee program: working closely with the art directors and fashion stylist:
•    Assistant to the daily work of the magazine (interviews, stories)
•    Assist to photo shooting as fashion stylist support.
•    Used to do the inventory of the brands clothes we use for the shootings.
•    Work with the fashion stylist defining outfits for fashion shows.
•    Management accessories and clothes to film advertising campaigns.

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