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Perseverante, auto-conducida y orientada a resultados, con habilidades de liderazgo probadas en equipos multi-culturales y entornos de ritmo rápido. Solucionador de problemas de forma creativa, dinámica e innovadora. Entusiasta y asertiva.

Especialidades: Emprendimiento, Tecnología, Venture Building, Capital Riesgo, Gestión de Marketing, Plan de Mercadeo, Construcción de Organizaciones de Alto Rendimiento, Gestión de la Innovación y Marca, Compras y abastecimiento, Comportamiento del Consumidor, Campañas Publicitarias, Retail Consumer, Manufactura, Moda, Desarrollo Plan de Negocio, Puesta en marcha la creación de empresas, Gestión de Inversionistas de capital, Negociación, Desarrollo de Proyectos, P & L, Preparación Presupuesto / Administración, Planificación de Ventas y Pronósticos, Desarrollo de Estrategias Multinivel E-Commerce, Conocimiento Canales de Distribución, Gerencia de Proyectos en Construcción y Hoteleria, Diseño y Vanguardia en Muebles de Hogar. Experiencia en el diseño, planificación y coordinación de plan de Medios, administración de la inversión en marketing, publicidad y comunicaciones. Manejo de agencias de publicidad, investigación de mercados y agencias de medios","rawText":"Ingeniera Industrial, MBA en Dirección y Administracion de Empresas (en proceso), y Master en Marketing Digital amplia experiencia en desarrollo de negocio Retail, Tecnologia, E-commerce, Construccion, Hoteleria y Consumo Masivo, en LatAm (México, Argentina, Perú, Venezuela y Colombia). Especialista en E-Commerce y Comercio Internacional, para (China, India, Hong Kong, Europa, EE.UU. y América Latina) Perseverante, auto-conducida y orientada a resultados, con habilidades de liderazgo probadas en equipos multi-culturales y entornos de ritmo rápido. Solucionador de problemas de forma creativa, dinámica e innovadora. Entusiasta y asertiva. Especialidades: Emprendimiento, Tecnología, Venture Building, Capital Riesgo, Gestión de Marketing, Plan de Mercadeo, Construcción de Organizaciones de Alto Rendimiento, Gestión de la Innovación y Marca, Compras y abastecimiento, Comportamiento del Consumidor, Campañas Publicitarias, Retail Consumer, Manufactura, Moda, Desarrollo Plan de Negocio, Puesta en marcha la creación de empresas, Gestión de Inversionistas de capital, Negociación, Desarrollo de Proyectos, P & L, Preparación Presupuesto / Administración, Planificación de Ventas y Pronósticos, Desarrollo de Estrategias Multinivel E-Commerce, Conocimiento Canales de Distribución, Gerencia de Proyectos en Construcción y Hoteleria, Diseño y Vanguardia en Muebles de Hogar. Experiencia en el diseño, planificación y coordinación de plan de Medios, administración de la inversión en marketing, publicidad y comunicaciones. Manejo de agencias de publicidad, investigación de mercados y agencias de medios","canEdit":false,"editUrl":"https://www.workana.com/freelancer/44bb4fc6d69c2f3e8e04415dabd2c21b/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Actualmente
IMA S.A. Internacional
Industria de Artículos de Madera
Gerente General de Negocios
Responsable por las ventas y contribución de la compañía de las metas establecidas por la Junta Directiva.
Creación Planeación estratégica para penetración de mercado en LatAm en las diferentes unidades de negocio (Hoteles, Construcción, Retail, Distribuidores, Puntos de Venta (3) a nivel Latinoamericano.
Desarrollo y Ejecución presupuestal acorde a metas establecidas por unidad de negocio en las diferentes líneas de comercialización en LatAm.
Desarrollo de Plan de Negocios por unidad de negocio
Implementación y seguimiento a estrategias de comunicación de los diferentes productos.
Desarrollo de Negociaciones con proveedores y clientes a nivel LatAm.
Desarrollo de equipos de alto rendimiento Comerciales, Admitivos, Logísticos, Punto de Venta (25 )
Responsable por la planeación, estructuración, contratación de licitaciones de proyectos en construcción y hoteles (Diseño, Habitación Modelo, Apartamento Modelo, Diseño de mobiliario)
Responsable por el diseño y manejo de tendencias en mobiliario para hogar.
Gerencia de Proyectos, Dirección y coordinación de aspectos admitivos Técnicos, Comerciales, Jurídicos
Desarrollo en el diseño, planificación y coordinación de plan de Medios y comunicación
Compañía (ATL, BTL)
Administración de la inversión en marketing, publicidad y comunicaciones.
Lanzamiento de nuevos productos.
Creación y Desarrollo en indicadores de gestión
Manejo de agencias de publicidad, investigación de mercados y agencias de medios

ASESORIAS

Seminarium Escuela de Negocios
High Class Empresa de Muebles
Ventas y Marcas, Grupo Tropi,
Extrashop- Adidas-
Homecenter, Colchones el Dorado
GLG Gerson Lerhman Group, IMA S.A.
Yanbal
Consultoria Externa (Marketing Digital, E-commerce, Analitica Web, SEO, SEM),
Desarrollo de negocios en nuevos canales, Business Intelligence, Desarrollo Comercial y Marketing
Creación y Desarrollo de Estrategia Marketing Online.
Arquitectura en aumento visitas a la web, Tasa de Conversión, Trafico y Porcentaje de Rebote
Desarrollo News Letter y Blogs
Analisis en el posicionamiento de (SEO y SEM)
Creación Informes Google Analitycs
Manejo y Optimización (Entornos colaborativos, Redes Sociales, blogs, comunidades, etc.).
Implantación CRM y Data Mining
Segmentación y desarrollo de acciones de e-mail marketing.
Técnicas fidelización de Clientes Online
Desarrollo e implementación de estrategia de comunicación eficiente a través de la generación de contenidos y relación con clientes
Usabilidad y experiencia del Usuario en la web
Marketing de anuncios pagados
Análisis de la competencia
Direccionamiento Estrategia BTL y Plan de Medios ATL
Apertura y Desarrollo de canales de distribución (HOTELES, RETAIL,HORECA)

Emprendimiento Propio
Madrugale.com
(www.madrugale.com)
E-commerce
Gerente General

Creación y Desarrollo de la Compañía- Emprendimiento Propio
Arquitecto Plan Estratégico y Comercial
Creación Plan de Negocio a 5 años
Contratación y Construcción del personal
Creación Presupuesto y KPI por área
Construcción CRM 2500000 y Big
Puesta en marcha Página Madrugale.com
Cierre Alianzas Bancolombia, Gas Natural, Fagas
Cumplimiento Ventas mayores a USD$100000
Cierre de Negociaciones Proveedores
Dirección Logistica Centro Distribución Cross Docking
Arquitecto Boton de Pago – Pasarela de Pagos BBVA
Creación Mod. Créditos Online y Billetera Virtual Mod. Google Wallet para Gas Natural
Desarrollo Aplicativo PAYTRUE copia del Modelo Google-Wallet convierte tu móvil en una billetera virtual, proyecto para GAS NATURAL.
Creación herramienta redención de puntos con más de 100.000 artículos para redimir para alianzas comerciales en la parte Bancaria y como Plan de Incentivos a la fuerza de Ventas y Plan de Fidelización a Clientes

Linio ROCKET INTERNET (Dafiti,Groupon,Zalando)
(www.linio.com.co)

Retail Online LatAm
Director Comercial y Planeacionn Estrategica
Apertura y Desarrollo Linio LatAm
Negociación Grupo Santo Domingo –Valorem
Desarrollo de alianzas con proveedores nacionales e internacionales
Creación presupuesto de Venta USD $136.000.000 LatAm
Creación Plan de Negocio a 5 años
Generación KPI por área
Direcciónn Logistica Centro Distribución Cross Docking
Implantación Modelo de Distribución ONE TO ONE
Creación Politica Inventarios
Creación Plataforma manejo de precios,
Creación Plan de Mercadeo
Construcción Equipos de Alto desempeño Reporte Directo 20 personas
Aumento en las ventas exponencial
Cumplimiento Presupuesto al 300% 12”
Creación herramienta Plataforma Online y Shopping de Precios
Desarrollo Estrategia Call Center
Desarrollo Alianzas Partnerships Bancos
Manejo de CRM 2.500.000 registros
2.000 transacciones diarias
200.000 fans en Facebook en 4 meses
2.000.000 de suscriptores a la News Letter

Guerrini S.A Argentina
(www.autoshopmendoza.com.ar)
Comercializador Especializado Artículos de Tecnologia y Vehículo
Nacional e Internacional
Director Desarrollo de Negocios para Argentina

Desarrollo del área de Negociacion y Operaciones
Apertura 2 tiendas Retail especializadas en artículos para vehículos
Creación Presupuesto USD$50.000.000
Desarrollo Negociaciones con Petroleras
Direcciónn Logistica Centro Distribución Cross Docking
Creación Planeación Vs Demanda
Rentabilidad de 2 digitos
Creación Pagina Web Transaccional,
Margen de contribución 35% y40%
Contratación 100 personas Equipo Tiendas .
Desarrollo Formato Pionero para Women
Cumplimiento Presupuesto 140%.

Office Depot Mexico-Colombia y Centro america
(www.officedepot.com.co)

Comercializador Especializado en Artículos de Oficina y Tecnologia
Nacional e Internacional
Gerente de Compras Internacionales

Apertura en Colombia 12 Tiendas
Negociaciones nacionales e internacionales
Arquitectura del Plan Estrategico Colombia
Dirección logística Centro Cross Docking
Creación Plan de Medios, Desarrollo ATL y BTL
Desarrollo de planeación
Arquitectura Plan de Mercadeo
Creación presupuesto Categoria USD$200.000.000 Mexico, Colombia, Centro America
Desarrollo Canales de Venta institucional, retail, distribuidores y canal T.A.T, especializados
Implementación Back To School
Creacion KPI
Aporte a cumplimiento del presupuesto Compañía 40%
Manejo de Inventarios a 30 días
Rentabilidad de 2 Digitos
Creación y Desarrollo Venta por catalogo y Pagina Web
Construcción Equipo Alto Rendimiento 15 personas
Grupo Exito - Cafam
(www.cafam.com)

Gerente de Negociacion
Desarrollo del Canal T.A.T-Minimercados-Droguerias
Creación Modelo de Negocio Sostenible y Rentable
Creación de la planeación Estratégica
Creación presupuesto USD $500.000
Creación PyG y Ebidta
Desarrollo Planeación, producción de Marca Propia
Creación KPI

Distribución Directa MEDICAMENTOS, UNILEVER, NESTLE, JOHNSON, ABBOT, COLOMBINA, FABRICA DE LICORES DE ANTIOQUIA, PROTABACO, SUPER DE ALIMENTOS, ETERNA, RECKIT BENKISER, INGENIO CABAÑA, GRUPO TEAM, ARROZ DIANA,P&G, COLGATE.
Negociaciones en Volumen/ Numérica con cifras de rentabilidad en un digito
Captación del 10% del mercado en el canal tradicional referido 55.000 tiendas

Nestle De Colombia
(www.nestle.com)
Productora y Comercializadora de Alimentos
key Acount Cuentas Nacionales

Manejo de Grandes Superficies,
Manejo Presupuesto USD$150.000
Desarrollo actividades comerciales
Responsable por el plan de mercadeo
Manejo información Nielsen
Codificacion de Productos, Negociaciones por Bloque, Volumen
Cierre de 2 Licitaciones Gobierno USD$250.000
Recuperación Cartera
Cumplimiento KPI
Aporte participación presupuesto total 35%
Desarrollo Marca Propia para Carrefour
Manejo de inventarios a 20 días
Distribución Geográfica cumpliendo Objetivos del 95%

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Desarrollo de equipos de alto rendimiento Comerciales, Admitivos, Logísticos, Punto de Venta (25 ) Responsable por la planeación, estructuración, contratación de licitaciones de proyectos en construcción y hoteles (Diseño, Habitación Modelo, Apartamento Modelo, Diseño de mobiliario) Responsable por el diseño y manejo de tendencias en mobiliario para hogar. Gerencia de Proyectos, Dirección y coordinación de aspectos admitivos Técnicos, Comerciales, Jurídicos Desarrollo en el diseño, planificación y coordinación de plan de Medios y comunicación Compañía (ATL, BTL) Administración de la inversión en marketing, publicidad y comunicaciones. Lanzamiento de nuevos productos. Creación y Desarrollo en indicadores de gestión Manejo de agencias de publicidad, investigación de mercados y agencias de medios ASESORIAS Seminarium Escuela de Negocios High Class Empresa de Muebles Ventas y Marcas, Grupo Tropi, Extrashop- Adidas- Homecenter, Colchones el Dorado GLG Gerson Lerhman Group, IMA S.A. Yanbal Consultoria Externa (Marketing Digital, E-commerce, Analitica Web, SEO, SEM), Desarrollo de negocios en nuevos canales, Business Intelligence, Desarrollo Comercial y Marketing Creación y Desarrollo de Estrategia Marketing Online. Arquitectura en aumento visitas a la web, Tasa de Conversión, Trafico y Porcentaje de Rebote Desarrollo News Letter y Blogs Analisis en el posicionamiento de (SEO y SEM) Creación Informes Google Analitycs Manejo y Optimización (Entornos colaborativos, Redes Sociales, blogs, comunidades, etc.). Implantación CRM y Data Mining Segmentación y desarrollo de acciones de e-mail marketing. Técnicas fidelización de Clientes Online Desarrollo e implementación de estrategia de comunicación eficiente a través de la generación de contenidos y relación con clientes Usabilidad y experiencia del Usuario en la web Marketing de anuncios pagados Análisis de la competencia Direccionamiento Estrategia BTL y Plan de Medios ATL Apertura y Desarrollo de canales de distribución (HOTELES, RETAIL,HORECA) Emprendimiento Propio Madrugale.com (www.madrugale.com) E-commerce Gerente General Creación y Desarrollo de la Compañía- Emprendimiento Propio Arquitecto Plan Estratégico y Comercial Creación Plan de Negocio a 5 años Contratación y Construcción del personal Creación Presupuesto y KPI por área Construcción CRM 2500000 y Big Puesta en marcha Página Madrugale.com Cierre Alianzas Bancolombia, Gas Natural, Fagas Cumplimiento Ventas mayores a USD$100000 Cierre de Negociaciones Proveedores Dirección Logistica Centro Distribución Cross Docking Arquitecto Boton de Pago – Pasarela de Pagos BBVA Creación Mod. Créditos Online y Billetera Virtual Mod. Google Wallet para Gas Natural Desarrollo Aplicativo PAYTRUE copia del Modelo Google-Wallet convierte tu móvil en una billetera virtual, proyecto para GAS NATURAL. Creación herramienta redención de puntos con más de 100.000 artículos para redimir para alianzas comerciales en la parte Bancaria y como Plan de Incentivos a la fuerza de Ventas y Plan de Fidelización a Clientes Linio ROCKET INTERNET (Dafiti,Groupon,Zalando) (www.linio.com.co) Retail Online LatAm Director Comercial y Planeacionn Estrategica Apertura y Desarrollo Linio LatAm Negociación Grupo Santo Domingo –Valorem Desarrollo de alianzas con proveedores nacionales e internacionales Creación presupuesto de Venta USD $136.000.000 LatAm Creación Plan de Negocio a 5 años Generación KPI por área Direcciónn Logistica Centro Distribución Cross Docking Implantación Modelo de Distribución ONE TO ONE Creación Politica Inventarios Creación Plataforma manejo de precios, Creación Plan de Mercadeo Construcción Equipos de Alto desempeño Reporte Directo 20 personas Aumento en las ventas exponencial Cumplimiento Presupuesto al 300% 12” Creación herramienta Plataforma Online y Shopping de Precios Desarrollo Estrategia Call Center Desarrollo Alianzas Partnerships Bancos Manejo de CRM 2.500.000 registros 2.000 transacciones diarias 200.000 fans en Facebook en 4 meses 2.000.000 de suscriptores a la News Letter Guerrini S.A Argentina (www.autoshopmendoza.com.ar) Comercializador Especializado Artículos de Tecnologia y Vehículo Nacional e Internacional Director Desarrollo de Negocios para Argentina Desarrollo del área de Negociacion y Operaciones Apertura 2 tiendas Retail especializadas en artículos para vehículos Creación Presupuesto USD$50.000.000 Desarrollo Negociaciones con Petroleras Direcciónn Logistica Centro Distribución Cross Docking Creación Planeación Vs Demanda Rentabilidad de 2 digitos Creación Pagina Web Transaccional, Margen de contribución 35% y40% Contratación 100 personas Equipo Tiendas . Desarrollo Formato Pionero para Women Cumplimiento Presupuesto 140%. Office Depot Mexico-Colombia y Centro america (www.officedepot.com.co) Comercializador Especializado en Artículos de Oficina y Tecnologia Nacional e Internacional Gerente de Compras Internacionales Apertura en Colombia 12 Tiendas Negociaciones nacionales e internacionales Arquitectura del Plan Estrategico Colombia Dirección logística Centro Cross Docking Creación Plan de Medios, Desarrollo ATL y BTL Desarrollo de planeación Arquitectura Plan de Mercadeo Creación presupuesto Categoria USD$200.000.000 Mexico, Colombia, Centro America Desarrollo Canales de Venta institucional, retail, distribuidores y canal T.A.T, especializados Implementación Back To School Creacion KPI Aporte a cumplimiento del presupuesto Compañía 40% Manejo de Inventarios a 30 días Rentabilidad de 2 Digitos Creación y Desarrollo Venta por catalogo y Pagina Web Construcción Equipo Alto Rendimiento 15 personas Grupo Exito - Cafam (www.cafam.com) Gerente de Negociacion Desarrollo del Canal T.A.T-Minimercados-Droguerias Creación Modelo de Negocio Sostenible y Rentable Creación de la planeación Estratégica Creación presupuesto USD $500.000 Creación PyG y Ebidta Desarrollo Planeación, producción de Marca Propia Creación KPI Distribución Directa MEDICAMENTOS, UNILEVER, NESTLE, JOHNSON, ABBOT, COLOMBINA, FABRICA DE LICORES DE ANTIOQUIA, PROTABACO, SUPER DE ALIMENTOS, ETERNA, RECKIT BENKISER, INGENIO CABAÑA, GRUPO TEAM, ARROZ DIANA,P&G, COLGATE. 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