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Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Gerente de marketing Latinoamérica, Kaplan International English, Londres, Inglaterra — 2014-2017
A cargo de la estrategia y la implementación de planes integrados de marketing para 16 países de Latinoamérica. Con una sinergia de canales online y offline, los principales objetivos son la generación de potenciales estudiantes, el desarrollo del conocimiento de marca y la comunicación de los beneficios de estudiar en el extranjero, siempre atento al ROI de la región.
Responsabilidades principales
• Desarrollar planes anuales / cuatrimestrales y manejar el presupuesto de marketing.
• Dar soporte a las actividades de los diferentes canales comerciales como Directos, Agentes y Asociados.
Mejorar continuamente los KPIs para maximizar el ROI y mantener un gasto eficiente del presupuesto.
Implementar campañas en diferentes canales digitales
• Desarrollo de acuerdos en toda la región
• Estudio de mercado y recomendaciones
Logros destacados
• Crecimiento en la generación de leads (potenciales estudiantes) del 116% anual, a través de campañas y mejoras en la comunicación con los mercados.
• Contribuir a una mejora comercial de +145% anual (resultados 2015/2016) detectando nuevos mercados y desarrollando una estrategia basada en los canales con mejor performance.
Colaborar en posicionar a la región como estratégica para la institución.

Ejecutivo de marketing digital, Kaplan International English, Londres, Inglaterra — 2013-2014
Responsable de los canales de marketing digital para 16 países de Latinoamérica.
Responsabilidades principales
• Gestión de redes sociales, ampliando la base de seguidores e interacciones. Implementación de una estrategia regional para varias plataformas.
• Redacción de contenido para sitios web, blogs y afiliados.
• Digital PR, con seguimiento de la marca y sus productos.
• Optimización de campañas de PPC
• Optimización SEO
Implementación de campañas de email marketing

Gerente de contenidos, Leaducate, Buenos Aires Argentina — 2012-2012
A cargo de la coordinación y el desarrollo de contenidos para diferentes sitios web de oferta académicas. También a cargo de la localización y el lanzamiento de un nuevo sitio regional junto a las áreas de IT, diseño y comercial. Manejo de un equipo de 3 personas.
Responsabilidades principales
• Manejo de equipo.
• Creación del plan para desarrollar los contenido necesarios para un nuevo sitio web regional.
• Traducción y optimización SEO de diferentes contenidos.
• Gestión de redes sociales, desarrollando una comunidad en Facebook desde cero.
• Trabajar junto al especialista en PPC para crear y optimizar campañas de Adwords y otros canales.

Gerente de contenidos, Vostu, Buenos Aires Argentina — 2011-2012
Liderar el equipo a cargo de la creación y producción de contenidos para dos juegos basados en redes sociales.
Responsabilidades principales
• Manejo de proyecto y equipo de 5 especialistas en contenido (desde diseñadores de juegos hasta escritores)
• Desarrollo de ideas para viralización, retención y monetización.
• Estrategia de redes sociales.
Interacción con los equipos de Desarrollo y Diseño para transformar todos los requerimientos creativos en nuevas funciones.

Gerente de Contenidos, moosgo, Buenos Aires Argentina — 2009-2010
Moosgo (propiedad de Reporte Informativo) es una editorial digital que publica música, libros, fotografía y arte en plataformas Apple. A cargo de un equipo de 5 personas para desarrollar contenido para aplicaciones iPhone.
Responsabilidades principales
• Manejo de equipo
• Búsqueda y contacto de artistas y autores + selección de material potencial para ser publicado.
• Desarrollo de acuerdos con productores de contenido.
• Seguimiento de formalidades de derecho de autor.
• Creación del plan estratégico de comunicación y promoción de material, tanto en medios digitales como tradicionales.
Coordinador de contenidos, reporte informativo, buenos aires argentina — 2007-2010
Responsable del manejo de contenido para clientes y empresas (sitios webs y apps) elaborando diferentes formatos de material gráfico y visual.
Responsabilidades principales
• Manejo de cuentas VIP, siendo el intermediario entre las necesidades del cliente y la empresa.
• Producción de diferentes formatos de contenido: podcast, blogs, white papers, eBooks, videos online, newsrooms.
• Monitoreo de medios y reportes basados en performance de contenido, presencia online-offline, keywords, etc.","rawText":"Gerente de marketing Latinoamérica, Kaplan International English, Londres, Inglaterra — 2014-2017 A cargo de la estrategia y la implementación de planes integrados de marketing para 16 países de Latinoamérica. Con una sinergia de canales online y offline, los principales objetivos son la generación de potenciales estudiantes, el desarrollo del conocimiento de marca y la comunicación de los beneficios de estudiar en el extranjero, siempre atento al ROI de la región. Responsabilidades principales • Desarrollar planes anuales / cuatrimestrales y manejar el presupuesto de marketing. • Dar soporte a las actividades de los diferentes canales comerciales como Directos, Agentes y Asociados. Mejorar continuamente los KPIs para maximizar el ROI y mantener un gasto eficiente del presupuesto. Implementar campañas en diferentes canales digitales • Desarrollo de acuerdos en toda la región • Estudio de mercado y recomendaciones Logros destacados • Crecimiento en la generación de leads (potenciales estudiantes) del 116% anual, a través de campañas y mejoras en la comunicación con los mercados. • Contribuir a una mejora comercial de +145% anual (resultados 2015/2016) detectando nuevos mercados y desarrollando una estrategia basada en los canales con mejor performance. Colaborar en posicionar a la región como estratégica para la institución. Ejecutivo de marketing digital, Kaplan International English, Londres, Inglaterra — 2013-2014 Responsable de los canales de marketing digital para 16 países de Latinoamérica. Responsabilidades principales • Gestión de redes sociales, ampliando la base de seguidores e interacciones. Implementación de una estrategia regional para varias plataformas. • Redacción de contenido para sitios web, blogs y afiliados. • Digital PR, con seguimiento de la marca y sus productos. • Optimización de campañas de PPC • Optimización SEO Implementación de campañas de email marketing Gerente de contenidos, Leaducate, Buenos Aires Argentina — 2012-2012 A cargo de la coordinación y el desarrollo de contenidos para diferentes sitios web de oferta académicas. También a cargo de la localización y el lanzamiento de un nuevo sitio regional junto a las áreas de IT, diseño y comercial. Manejo de un equipo de 3 personas. 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