* RankMyApp (Computer Software): In charge of RankMyApp's branding and technical content (visuals and copywriting) for customer development and company's branding awareness, identity, growth, and protection.
I have shaped social media and technical content strategy for RankMyApp's international image with the goal of increasing brand awareness and develop the technical knowledge of our target public turning them into high-potential clients.
I am regularly asked to speak at national and local events on topics related to App Growth, Mobile Marketing, and Digital Entrepreneurship.
■ Support RankMyApp's clients in developing their technical knowledge about our product and about app marketing related topics;
■ Create a high-level online community with continuous interaction and crescent interest in mobile marketing and app growth hacking strategies;
■ Optimize social efforts (on/off) with creative processes and customized analytics/measurements for our branding awareness;
■ Produce and create highly motivated materials and programs for RankMyApp's employees, candidates and business partners;
■ Keep track of ASO best strategies around the world to support our own product intelligence with technical insights, testing, and development;
■ Support Customer Success and Marketing teams creating online/offline communities to provide a closer relationship to leverage customer satisfaction.
* Mobile Marketing Brasil - Powered by RankMyApp (Marketing & Advertising): I am a regular speaker in digital marketing related events and seminars, speaking about mobile and app marketing and the importance of having a great marketing strategy for your app at any stage. My expertise is based on mobile organic user acquisition, especially in App Store Optimization methodology.
I run technical seminars, workshops as well as professional training for public groups and/or marketing team in any kind of company.
✧ Panelist at Mobile Growth Sao Paulo Meetup
✧ Panelist & Mediador at II Fórum de Mobile Marketing Brasil
✧ Speaker at Mobile Day Impacta - Seminar: "Mobile User Acquisition in Organic Universe"
✧ Speaker at 1º Mobile Coffee - Seminar: "ASO & App Reviews"
✧ Transformadora (Professor) at GAMA Academy course: "Mobile Growth/App Store Optimization"
✧ Speaker at 2º Mobile Coffee - Seminar: "Keywords in ASO: Importance, Structure and Types"