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Nombre de la empresaResolve Studio
Fechas de empleoene. de 2019 – actualidad
Duración del empleo10 meses
UbicaciónBogotá D.C., Colombia
Planificar campañas y presupuestos digitales basados en los resultados mensuales del negocio tanto del cliente como el de la agencia.
Analizar e interpretar en conjunto con los directores y equipo de estrategia, los datos de las diferentes plataformas y medios On/Off para recomendar a los jefes de mercadeo el cumplimiento de sus objetivos mensuales.
Hacer seguimiento semanal a las campañas con el fin de informar al cliente los datos relevantes a la fecha, así como el poder visualizar y tomar acciones preventivas y correctivas necesarias en pro de la optimización de la inversión frente a los resultados.
Medir, analizar y optimizar el impacto de las campañas de mercadeo en medios ATL y digital.
Uso y análisis de herramientas que ayudan a optimizar la inversión de los clientes analizando sus pautas y horarios para lograr sus objetivos sin desperdiciar la inversión en el mix de medios.

Negociar incentivos con los medios para mejorar la rentabilidad de la cuenta y la empresa. y mantener al día a los clientes con propuestas que los ayude ser líderes y pioneros en los diferentes mercados.
Liderar el equipo de planificación/estrategia en el desarrollo de estrategias, soporte y acciones del día a día.
Ser Front Office con cliente asesorando desde el área digital.
Asegurar que el equipo de implementación (Traders) monte las distintas campañas planeadas, coordinando con éstos la entrega de los resultados en cuadros de control de resultados semanales.

Cuentas:

Avantel
Club Atlético Nacional
Farmatodo
Tugó
Under Armour
Oxxo
Colserautos
Puntos Leal
Oscar de la Renta

RedRock Interactive.
Ejecutivo de Cuentas / Digital Strategist
Free Lance
2018
A cargo de la comunicación con los clientes; recibir solicitudes de clientes por teléfono, correo electrónico,
Whatsapp, y reuniones en persona.
Asignar tareas a los miembros del equipo según sea necesario y asegurarse de que se entreguen correctamente y a
tiempo.
Crear, definir y ejecutar la estrategia de los clientes.
Creación de nuevos oportunidades de contactos en Infusionsoft.
Lectura de Analytics para realizar Reporting a través de la creación de Dashboards en DataStudio y generando
valiosos Insights que ayuden al cumplimiento de los objetivos y planeación de las campañas a futuro.
Configurar, controlar y optimizar campañas. Siempre en sintonía con los objetivos de mis clientes. Monitoreo de
campañas: actividad diaria / semanal, rendimiento y búsqueda de optimizaciones y oportunidades.
Verificación diaria de las campañas de mi anunciante.
Mantener una investigación constante para las oportunidades de crecimiento de la cuenta con respecto al KPI del
cliente o nuevas iniciativas de marca / rendimiento.
Descubrir nuevas formas de encontrar presupuestos incrementales, nuevas promociones de productos / servicios y /
u otras ideas publicitarias externas.
Manténgase activo en las nuevas tecnologías, tecnologías y mejores prácticas de la industria.
Dominar y tomar tantos exámenes como sea posible para elevar mi conocimiento y certificaciones en Google
Adwords y Facebook Ads.
GROUPM
Bidding Platform Specialist
2017
Ads Operations Coordinator
2016
Coordinador de operaciones digitales para campañas de social Facebook, para PAYBACK de American Express
México. Manejo de Plataformas como Bussines Manager de Facebook, Adwords, Double Click Manager, Sizmek y
YouTube. Relación directa con Agencia y Medios.
Traficking
Análisis y procesamiento de nuevos pedidos de implementación (IO), revisión de plataformas y seguimiento de
Budget tracker.
Probar y realizar Q/A de creativos para garantizar las especificaciones del editor.
Solucionar problemas técnicos y de rendimiento.
Brindar apoyo a las agencias.
Servir como punto central de contacto para servidores de anuncios de terceros para resolver contratiempos.
Administración de campañas.
Supervisar la entrega de campañas publicitarias multifacéticas para asegurar la ejecución exitosa.
Q/A y testigos a clientes o agencias.
Implementación, publicación y optimización de campañas.
Mantener y solucionar problemas de los informes diarios de fuentes internar y terceros.
Billings.
Comprender, generar y explicar reportes de las diferentes plataformas. (Analizar/ crear / actualizar informes
mensuales, quincenales y/o anuales).
MANEJO DE PLATAFORMAS: ADWORDS, GDN, FACEBOOK Y YOUTUBE
Implementación, medición, optimización, manejo de campañas y Reporting en las diferentes plataformas.
Certificación de cómo crear, administrar y optimizar campañas a través del administrador comercial y de anuncios.
DCM Y SIZMEK
Implementación de:
Campañas.
Pixeles/Click Tracker
Materiales.
Q/A de procesos.
Análisis y Reporting.
VOL España
Coordinador Mercadeo
2015 – junio 2016
Proporcionar a las empresas de los diferentes mercados y sectores económicos del país información B2B,
oportunidades y/o eventos comerciales realizando Networking entre los líderes del mercado global. Apoyo y gestión
de las respuestas a las quejas del portal web como de la planeación e implementación de campañas digitales en
diferentes plataformas. Consecución de clientes y venta de pautas publicitaria.
Partido de la U.
Asistente de Mercadeo
2012 – 2014
Creación y Ejecución de Estrategias Digitales + BTL + Diseño de piezas Visuales, Logos y Slogans para campaña de re-
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Uso y análisis de herramientas que ayudan a optimizar la inversión de los clientes analizando sus pautas y horarios para lograr sus objetivos sin desperdiciar la inversión en el mix de medios. Negociar incentivos con los medios para mejorar la rentabilidad de la cuenta y la empresa. y mantener al día a los clientes con propuestas que los ayude ser líderes y pioneros en los diferentes mercados. Liderar el equipo de planificación/estrategia en el desarrollo de estrategias, soporte y acciones del día a día. Ser Front Office con cliente asesorando desde el área digital. Asegurar que el equipo de implementación (Traders) monte las distintas campañas planeadas, coordinando con éstos la entrega de los resultados en cuadros de control de resultados semanales. Cuentas: Avantel Club Atlético Nacional Farmatodo Tugó Under Armour Oxxo Colserautos Puntos Leal Oscar de la Renta RedRock Interactive. Ejecutivo de Cuentas / Digital Strategist Free Lance 2018 A cargo de la comunicación con los clientes; recibir solicitudes de clientes por teléfono, correo electrónico, Whatsapp, y reuniones en persona. Asignar tareas a los miembros del equipo según sea necesario y asegurarse de que se entreguen correctamente y a tiempo. Crear, definir y ejecutar la estrategia de los clientes. Creación de nuevos oportunidades de contactos en Infusionsoft. Lectura de Analytics para realizar Reporting a través de la creación de Dashboards en DataStudio y generando valiosos Insights que ayuden al cumplimiento de los objetivos y planeación de las campañas a futuro. Configurar, controlar y optimizar campañas. Siempre en sintonía con los objetivos de mis clientes. Monitoreo de campañas: actividad diaria / semanal, rendimiento y búsqueda de optimizaciones y oportunidades. Verificación diaria de las campañas de mi anunciante. Mantener una investigación constante para las oportunidades de crecimiento de la cuenta con respecto al KPI del cliente o nuevas iniciativas de marca / rendimiento. Descubrir nuevas formas de encontrar presupuestos incrementales, nuevas promociones de productos / servicios y / u otras ideas publicitarias externas. Manténgase activo en las nuevas tecnologías, tecnologías y mejores prácticas de la industria. Dominar y tomar tantos exámenes como sea posible para elevar mi conocimiento y certificaciones en Google Adwords y Facebook Ads. GROUPM Bidding Platform Specialist 2017 Ads Operations Coordinator 2016 Coordinador de operaciones digitales para campañas de social Facebook, para PAYBACK de American Express México. Manejo de Plataformas como Bussines Manager de Facebook, Adwords, Double Click Manager, Sizmek y YouTube. Relación directa con Agencia y Medios. Traficking Análisis y procesamiento de nuevos pedidos de implementación (IO), revisión de plataformas y seguimiento de Budget tracker. Probar y realizar Q/A de creativos para garantizar las especificaciones del editor. Solucionar problemas técnicos y de rendimiento. Brindar apoyo a las agencias. Servir como punto central de contacto para servidores de anuncios de terceros para resolver contratiempos. Administración de campañas. Supervisar la entrega de campañas publicitarias multifacéticas para asegurar la ejecución exitosa. Q/A y testigos a clientes o agencias. Implementación, publicación y optimización de campañas. Mantener y solucionar problemas de los informes diarios de fuentes internar y terceros. Billings. Comprender, generar y explicar reportes de las diferentes plataformas. (Analizar/ crear / actualizar informes mensuales, quincenales y/o anuales). 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