Publicist, Strategist, Planner, Creativity.

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Freelancer activity: Sales & Marketing


About me
Born in Bogota DC, Colombia, in 1964.
Studied Advertising and Marketing and Branding and Product Management specialization in the Jorge Tadeo Lozano University in Bogota.
- Over 25 years of experience in multinational advertising agencies: Lintas Colombia, JWT, Young & Rubicam, Publicis Group and BBM Lowe. In charge of the Strategic Creative Direction for Reckitt Benckiser, L'OREAL, Movistar Platinum and Ford brands interactive in Colombia / BRM Grandes Interacciones, also.
- Teacher at major universities in Colombia: Jorge Tadeo Lozano University, Politecnico Grancolombiano and Externado de Colombia.
- Analytical, Strategic, Creative, Visionary, Perfectionist, Enthusiastic, positive.
- Building and strategic positioning of brands in highly competitive categories oriented: Banking, Technology, Telecommunications, Media, mass consumption, Tourism, Airlines, Real Estate and Politics campaigns.
- Strategic Planning based on consumer research and application to
Strategies ATL, BTL, Organic and Online communication, Social networking.
Work history
* Luis@Gutiérrez MARKETING DIGITAL: Independent Advertising and Marketing Consultant. Brand positioning development. Brands and products development environments. Digital Marketing. Organic and digital communications. Advertising Intelligence, Social Media relationship. SM Content development.
* Account Director and Strategic Creative Director:
Interactive and Strategic Creative and Key Account Director leading brands portfolio related: Nestlé, Reckitt Benckiser Andean, L'Oréal Paris Colombia, Ford, Alkosto, Ktronix.
* Marketing Manager Epasa Group Panamá
Panama America, Critica and Dia a Dia Panamanian News papers,  Soho Panama Magazine, Marketing Manager.
* Client Services Director BBM Lowe Panamá
Panama Global Country Brand / Key Account Director. Project on Panama Canal expansion, Referendum Campaign Key Account Director.
*VP Client Service Publicis Colombia
Client Strategic Services for: P&G / Saatchi&Saatchi, Movistar, Nestlé, Sanofi, Hewlett Packard Region, Carrefour, Diner Club International, Publicis WW.
Activity and ratings

Last login: 10 months ago

Joined: 3 years ago

Ranked: Not ranked

Profile level: Iron

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