Publicist, Strategist, Planner, Creativity.

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Marketing y Ventas

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Iron es el nivel inicial de los freelancers de Workana. A medida que consigan más logros y ganen más proyectos, irán progresando hacia los niveles superiores. Leer más


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Posición del perfil: Iron

Último login: Hace un año

Registrado: Hace 4 años

Sobre mí

Born in Bogota DC, Colombia, in 1964.
Studied Advertising and Marketing and Branding and Product Management specialization in the Jorge Tadeo Lozano University in Bogota.
- Over 25 years of experience in multinational advertising agencies: Lintas Colombia, JWT, Young & Rubicam, Publicis Group and BBM Lowe. In charge of the Strategic Creative Direction for Reckitt Benckiser, L'OREAL, Movistar Platinum and Ford brands interactive in Colombia / BRM Grandes Interacciones, also.
- Teacher at major universities in Colombia: Jorge Tadeo Lozano University, Politecnico Grancolombiano and Externado de Colombia.
- Analytical, Strategic, Creative, Visionary, Perfectionist, Enthusiastic, positive.
- Building and strategic positioning of brands in highly competitive categories oriented: Banking, Technology, Telecommunications, Media, mass consumption, Tourism, Airlines, Real Estate and Politics campaigns.
- Strategic Planning based on consumer research and application to
Strategies ATL, BTL, Organic and Online communication, Social networking.

Historia laboral

* Luis@Gutiérrez MARKETING DIGITAL: Independent Advertising and Marketing Consultant. Brand positioning development. Brands and products development environments. Digital Marketing. Organic and digital communications. Advertising Intelligence, Social Media relationship. SM Content development.
* Account Director and Strategic Creative Director:
Interactive and Strategic Creative and Key Account Director leading brands portfolio related: Nestlé, Reckitt Benckiser Andean, L'Oréal Paris Colombia, Ford, Alkosto, Ktronix.
* Marketing Manager Epasa Group Panamá
Panama America, Critica and Dia a Dia Panamanian News papers,  Soho Panama Magazine, Marketing Manager.
* Client Services Director BBM Lowe Panamá
Panama Global Country Brand / Key Account Director. Project on Panama Canal expansion, Referendum Campaign Key Account Director.
*VP Client Service Publicis Colombia
Client Strategic Services for: P&G / Saatchi&Saatchi, Movistar, Nestlé, Sanofi, Hewlett Packard Region, Carrefour, Diner Club International, Publicis WW.