Renata P. H. freelancer experto en Branding, Adobe Creative Suite, Planificación Estratégica

Renata P. H.

Creative and Integrated Communication

0 / 5

Brasil

Marketing y Ventas

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Sobre mí
Communication and e-commerce professional, with solid experience in online and offline marketing mix tools: planning, content, brand and product strategy, social media, advertising, online retail, PR and research.
+10 years of experience in Communication and Marketing projects for the Cosmetics, Telecommunication and Tourism industries in LATAM, with strong skills in storytelling, and currently developing graphic design abilities (Photshop and Illustrator).
Historia laboral
ESPM. Master Fellow. (Feb 2014 – Mar 2016)
Planning and organization of conference COMUNICON 2014: “What is consumption?”
Coordination of research group about Communication, Consumption and Biopolitics (2015).
Submitted and presented research papers in international conferences: COMUNICON 2014 (Brazil); IBERCOM 2015 (Brazil); 8th CICR (Spain); IAMCR 2015 (Canada); ALED 2015 (Argentina); COMUNICON 2015 (Brazil).

SHISEIDO. E-Commerce & Content Manager, bareMinerals. (Jul 2012 – Oct 2013)
E-commerce lead in Brazil of bareMinerals brand, reporting to US team; responsible for online platforms (planning, content, promotions, sampling, SEO). Product and content training. Content production for online partners (Sephora/Beleza na Web) and owned channels.

EXPEDIA. Marketing Manager, Hoteles.com Mexico. (May – Sep 2011)
Marketing & communication strategy for Hotels.com brand in Mexico (online, offline, PR, research); coordinated SEM and SEO campaigns; responsible for award winning campaign “Destinos” (Prize: EFFIE Bronze).

TELEFONICA. Marketing Consultant – Branding, Vivo. (Jan 2010 – May 2011)
Brand strategy and research (brand tracking, customer satisfaction index, proof of concept); brand guideline training; advertising campaigns (concept, media, production, budget and research).

BEIERSDORF AG. E-commerce Jr. Manager, NIVEA. (Jun 2006 – Mar 2009)
E-commerce lead (content, promotions, customer service); branding and online media (planning, concept, production); responsible for award winning project: “Valentine’s Day” (Prize: ABANET – New Interactive Platforms).
Product and content training.

BrTI – BRASIL TELECOM INTERNET. Marketing Analyst, Market Research and CRM. (Jun 2005 – May 2006)
Marketing and product research (quantitative and qualitative) for Communication, Product and Sales teams.

FROST & SULLIVAN. Market Research Analyst. (Jul 2004 – Apr 2005)
Primary and secondary research, analysis and white papers about healthcare and IT markets in Latin America.

VARIG. International Marketing Analyst. (Aug 1999 – Jun 2002)
International marketing projects and campaigns; brand guidelines for international communications.
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