ESPM. Master Fellow. (Feb 2014 – Mar 2016)
Planning and organization of conference COMUNICON 2014: “What is consumption?”
Coordination of research group about Communication, Consumption and Biopolitics (2015).
Submitted and presented research papers in international conferences: COMUNICON 2014 (Brazil); IBERCOM 2015 (Brazil); 8th CICR (Spain); IAMCR 2015 (Canada); ALED 2015 (Argentina); COMUNICON 2015 (Brazil).
SHISEIDO. E-Commerce & Content Manager, bareMinerals. (Jul 2012 – Oct 2013)
E-commerce lead in Brazil of bareMinerals brand, reporting to US team; responsible for online platforms (planning, content, promotions, sampling, SEO). Product and content training. Content production for online partners (Sephora/Beleza na Web) and owned channels.
EXPEDIA. Marketing Manager, Hoteles.com Mexico. (May – Sep 2011)
Marketing & communication strategy for Hotels.com brand in Mexico (online, offline, PR, research); coordinated SEM and SEO campaigns; responsible for award winning campaign “Destinos” (Prize: EFFIE Bronze).
TELEFONICA. Marketing Consultant – Branding, Vivo. (Jan 2010 – May 2011)
Brand strategy and research (brand tracking, customer satisfaction index, proof of concept); brand guideline training; advertising campaigns (concept, media, production, budget and research).
BEIERSDORF AG. E-commerce Jr. Manager, NIVEA. (Jun 2006 – Mar 2009)
E-commerce lead (content, promotions, customer service); branding and online media (planning, concept, production); responsible for award winning project: “Valentine’s Day” (Prize: ABANET – New Interactive Platforms).
Product and content training.
BrTI – BRASIL TELECOM INTERNET. Marketing Analyst, Market Research and CRM. (Jun 2005 – May 2006)
Marketing and product research (quantitative and qualitative) for Communication, Product and Sales teams.
FROST & SULLIVAN. Market Research Analyst. (Jul 2004 – Apr 2005)
Primary and secondary research, analysis and white papers about healthcare and IT markets in Latin America.
VARIG. International Marketing Analyst. (Aug 1999 – Jun 2002)
International marketing projects and campaigns; brand guidelines for international communications.