Juan P. C.

Digital Marketer/Consultant | SEM/PPC, Display

Average 0 of 5

Hourly rate: USD 40.00

Freelancer activity: Sales & Marketing

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About me
I'm a professional with 8+years online marketing experience, focused on achieving business objectives through concrete actions (sales, leads, signups, etc.)

Super-interested in helping companies improve their results through effective, cost-efficient digital marketing and technological solutions.

Specialties: Online Marketing, Performance Marketing, SEM/PPC (Google Adwords, Bing/Yahoo Ads), Display Advertising & Real-Time-Bidding (RTB) such as DoubleClick Ad Exchange, AppNexus & MediaMath, email marketing, affiliate marketing, joint ventures, consulting, digital marketing.

Just shoot me a message if you:

- Have a really interesting job opportunity or start-up project
- Want me to create & manage a digital Marketing campaign for your start-up or large company/organization
- Need strategy consulting/coaching
Certifications (1)
Test Year Score Percentile Status
Search Engine Marketing Certification 2013 80% 89% Passed
Work history
* Reprise Media Chile (Marketing and Advertising) [from 9/2012]:     In charge of several key digital accounts (Google Adwords & Bing/Yahoo Ads) for national & international clients, in collaboration with sister agencies in USA & Mexico.

    Co-managed 3 SEM Coordinators, providing training & support.

    Responsibilities:

    Budgets: Management & Quality Assurance (QA)
    Strategic/tactic planning of new & existing campaigns
    Campaign implementation & QA
    Client-facing reports: Creation, QA & delivery
    Campaign optimizations: bid management, search query reports, ad optimization.
    Meeting with external & internal clients: in-person & remote
    Business development: Budget/traffic estimates, media planning

    Clients & campaigns/projects:

    Microsoft (Google Adwords & Yahoo Search Advertising)
    Windows 8 SEM campaign planning (Chile & other LATAM countries); planning, implementation & team supervision in Office 365 (Chile, Peru, Puerto Rico, Trinidad & Tobago, Costa Rica); implementation & team supervision in Xbox, Halo 4, Windows Azure (Mexico).
    Collaborated with UM agency, Microsoft digital leads, Google & Yahoo executives

    Unilever (Mexico – Google Adwords)
    Strategic, tactic & billing re-structuring of all Adwords accounts. Implementation & local team supervision.
    Collaborated with Initiative Mexico agency, Unilever directives and Google executives.

    Hyundai (EE.UU. – Google Adwords & Bing/Yahoo Ads)
    Supported local SEM Coordinators in national campaign (Google & Bing/Yahoo).

    Universidad Finis Terrae (Chile – Google Adwords)
    Re-planning & planning of post-graduate campaigns.
    Implementation & conversion tracking with team, programmer & client’s webmaster.

    LEÓN Automotriz (Chile – Google Adwords & Yahoo Search Advertising)
    Re-planning & implementation team lead for all campaigns.

* BancoEstado MicroEnterprises (Banking) [from 9/2011]:     Microenterprise consulting. In charge of aiding small business owners, diagnosing and implementing improvements on management, strategy and Marketing.
    Worked with the owner of an electrical panel workshop and with the owners of a metals workshop. Both clients were highly satisfied.
Activity and ratings

Last login: 26 days ago

Joined: 3 years ago

Certifications: (1)

Ranked: Not ranked

Profile level: Bronze

What is profile
level bronze?

Bronze is the second level for freelancers in Workana. The more objectives they fulfill, and the more projects they win, allows them to reach higher levels. Read more