* Reprise Media Chile (Marketing and Advertising) [from 9/2012]: In charge of several key digital accounts (Google Adwords & Bing/Yahoo Ads) for national & international clients, in collaboration with sister agencies in USA & Mexico.
Co-managed 3 SEM Coordinators, providing training & support.
Budgets: Management & Quality Assurance (QA)
Strategic/tactic planning of new & existing campaigns
Campaign implementation & QA
Client-facing reports: Creation, QA & delivery
Campaign optimizations: bid management, search query reports, ad optimization.
Meeting with external & internal clients: in-person & remote
Business development: Budget/traffic estimates, media planning
Clients & campaigns/projects:
Microsoft (Google Adwords & Yahoo Search Advertising)
Windows 8 SEM campaign planning (Chile & other LATAM countries); planning, implementation & team supervision in Office 365 (Chile, Peru, Puerto Rico, Trinidad & Tobago, Costa Rica); implementation & team supervision in Xbox, Halo 4, Windows Azure (Mexico).
Collaborated with UM agency, Microsoft digital leads, Google & Yahoo executives
Unilever (Mexico – Google Adwords)
Strategic, tactic & billing re-structuring of all Adwords accounts. Implementation & local team supervision.
Collaborated with Initiative Mexico agency, Unilever directives and Google executives.
Hyundai (EE.UU. – Google Adwords & Bing/Yahoo Ads)
Supported local SEM Coordinators in national campaign (Google & Bing/Yahoo).
Universidad Finis Terrae (Chile – Google Adwords)
Re-planning & planning of post-graduate campaigns.
Implementation & conversion tracking with team, programmer & client’s webmaster.
LEÓN Automotriz (Chile – Google Adwords & Yahoo Search Advertising)
Re-planning & implementation team lead for all campaigns.
* BancoEstado MicroEnterprises (Banking) [from 9/2011]: Microenterprise consulting. In charge of aiding small business owners, diagnosing and implementing improvements on management, strategy and Marketing.
Worked with the owner of an electrical panel workshop and with the owners of a metals workshop. Both clients were highly satisfied.