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Con mi incorporación a Educación IT llevé adelante (y actualmente sigo aportando valor en innovación educativa) las siguientes acciones: ● Presenté propuesta para optimizar el contenido del módulo Plan de Marketing. ● Presenté propuesta para actualizar el contenido del módulo Email Marketing. ● Dinamicé las clases con ejemplos actuales sumando información sobre Inteligencia Artificial en los seminarios de Introducción al Marketing Digital, Email Marketing y Marketing de Contenidos y Viralización. ICBC Analista de comunicaciones digitales (Septiembre 2019 a Noviembre 2019). Referencia Stella Laurenti, cel.: 1165601648. ● Coordinación de campañas en email marketing promocional y transaccional. ● Coordinación y seguimiento de campañas en Gmail Ads. ● Coordinación, seguimiento y creatividad en campañas de Rich Media. ● Coordinación de compra programática de espacios mediante agencia. ● Coordinación conjunta de campañas en medios de comunicación masivos de prensa y televisión.

Zurich Santander Analista Marketing Digital Sr. Septiembre 2018 - Septiembre 2019.

Me incorporé a Zurich Santander para implementar la metodología Marketing Automation y ser un agente de cambio al interior de la compañía. Bajo este objetivo, obtuve los siguientes logros: ● Desarrollé y difundí el conocimiento sobre IBM Marketing Campaign Automation. ● Capacité a toda la compañía y acompañé a los jefes y ejecutores en los primeros pasos la metodología Marketing Automation y Lead Nurturing. ● Diseñé automatizaciones para la estrategia de churn, de recupero de cobranzas, de envío de pólizas, y journey del asegurado en todo su Life Cycle; y colaboré en la definición del modelo de datos así como en técnicas de cleaning de datos.

Brandlive Referente email marketing automation y capacitación. Febrero 2018 a Agosto 2018. Con mi incorporación a Brandlive tuve como foco principal desarrollar las primeras automatizaciones y optimizar el canal transaccional: ● Gestioné el conocimiento sobre apps de email marketing y de clusterización. Capacité a los equipos sobre mejores prácticas. ● Definí y diseñé la estrategia en email marketing (campañas promocionales, transaccionales, triggers, remarketing) y establecí los clusters para empujar y acompañar la estrategia de venta de las tiendas online de las principales marcas de indumentaria y de hogar del país. ● Coordiné las integraciones con aplicaciones y diseñé el modelado de datos con el consecuente output en formularios de captura. ● Definí los buyer persona. Análisis de resultados y reportes - ROI. ● Aplicaciones: Icomm, OptinMonster, Mailchimp, Emblue, Google Analytics, Google Ads, Vtex, Magento.

Clarín Marketing Automation coordinator. Junio 2016 a Enero 2018.Referencia: Felipe Llavallol. fllavallol@gmail.com.   El objetivo principal de mi incorporación a Clarín fue colaborar en el Start Up de la unidad de Marketing Automation y garantizar la migración de todas las comunicación a Eloqua (tool de Oracle para comunicaciones B2B y B2C) así como garantizar la gestión de su conocimiento corporativo. Mis acciones y logros:

● Capacité a la compañía sobre la metodología Marketing Automation, generando el primer proceso y ser agente de transformación brindando charlas y capacitaciones. ● Diseñé la automatización para Paywall (proyecto de primera suscripción de pago en Argentina para un medio periodístico), para captura de nuevos suscriptores, el flujo de suscripción con foco en evitar el churn para 365 y las campañas de cobranding para la gerencia comercial. ● Fuí líder de proyecto del primer newsletter inhouse para redacción de Clarín. ● Transformé junto a cada unidad de negocio la experiencia de usuario en el canal de email marketing, implementando un diseño usable para Gran DT y Olé. ● Diseñé las bases para optimizar la segmentación orientando a hypertargeting con la meta de predecir clusters más eficientes para el canal de email marketing automation.

Medcenter Digital Communications Regional Project Manager.Junio 2015 a Mayo 2016. Me incorporé a Medcenter (agencia de marketing farmacéutico con foco en su portal de capacitación para médicos de todo el mundo) para optimizar las cuentas de Pfizer internacional, GSK, Bayer, entre otros grandes del rubro. Mis focal point eran decisores norteamericanos, europeos y de Oceanía principalmente. Mi rol requirió poner en práctica mis skills de una english speaker, diseñando en conjunto a mis clientes:

● Optimicé el canal de email marketing, banners on site, y content marketing. ● Presenté una propuesta innovadora para aumentar el tráfico del mercado brasileño para contenidos de medicina general, incrementando las aperturas y los clicks en un 20 por ciento lo que impactó en mayor engagement con los cursos. ● Desarrollé habilidades de liderazgo transversal. ● Aplicaciones: Salesforce, Icomm, Google Analytics.
Mitrol Analista de Marketing y Comunicación Digital. Marzo de 2014 a Junio 2015. Me convocaron para colaborar en el Start Up del área de Marketing y Comunicación. Allí me enfoqué en el establecimiento de productos y circuitos como:

● Branding en Twitter, Linkedin, web. Community Management. SEO. SEM, SMO. ● Planificación, gestión y seguimiento de las campañas de e Mail Marketing para Latinoamérica y Estados Unidos con MailChimp.   ● Diseño y generación del primer newsletter para clientes. Redacción de artículos de interés en temáticas IT, casos de éxito. ● Project Management con Confluence y Trello de acciones de marketing y comunicación para México y Colombia. ● Mystery Shopping. ● Reporting con Google Analytics. Organización de eventos.

Banco Patagonia Comunicación con clientes y Referente de Calidad. Enero 2007 a marzo 2014. Referencia Verónica Veloz Paz, Supervisora. Cel.: 11-67991762. ● Capacité a operadores de Atención al Cliente sobre e-Bank Empresas y Personas. ● Generé contenido para el manual de Capacitación del Contact Center. Realicé análisis y diseñé el proyecto de mejoras de carteleras de comunicación interna para el Contact Center. Propuse optimización IVR intuitivo. ● Capacitación y atención a clientes sobre el uso de las plataformas digitales del Banco Patagonia.

Magíster en Comunicación - UBA (Tesis en curso). Posgrado Marketing Estratégico - UADE. Año 2016. Licenciatura en Ciencias de la Comunicación (orientación en políticas y planificación).   Universidad de Buenos Aires 2003 al 2010.   Bachiller: Liceo Nacional Amancio Alcorta. Año 2002. Inglés. Nivel: Avanzado. Speaking and writing. Francés. Nivel: Básico (lectura/escritura y conversación). Herramientas Informáticas Entorno Windows, Microsoft Office última versión (Power Point, Excel, Word). Illustrator, Photoshop, HTML4, CSS. Cursos y Seminarios Programa Avanzado en Inteligencia Artificial. Universidad UNIR, España, 2020. Inteligencia artificial. UNR. Narrativas inmersivas y realidad virtual. UNR.2018. Narrativas Transmedia. UNQUI. 2017.Taller de periodismo cultural – Casa de Letras.2017. Análisis literario – Centro Cultural Rojas.2017. Diseño y maquetación web. Instituto Da Vinci. 2016. Analista de Marketing Digital. Educación IT. 2015. Comunicación Interna con Vanesa Rosenthal.UBA.2015. Community Manager. UTN, Universidad Tecnológica Nacional. 2013. ","rawText":"Directora de Programa Ejecutivo Marketing Automation Desarrollo del programa presencial y a distancia. Docente. Educación IT Profesora de Marketing Digital. Marzo 2019 a la actualidad. Con mi incorporación a Educación IT llevé adelante (y actualmente sigo aportando valor en innovación educativa) las siguientes acciones: ● Presenté propuesta para optimizar el contenido del módulo Plan de Marketing. ● Presenté propuesta para actualizar el contenido del módulo Email Marketing. ● Dinamicé las clases con ejemplos actuales sumando información sobre Inteligencia Artificial en los seminarios de Introducción al Marketing Digital, Email Marketing y Marketing de Contenidos y Viralización. ICBC Analista de comunicaciones digitales (Septiembre 2019 a Noviembre 2019). Referencia Stella Laurenti, cel.: 1165601648. ● Coordinación de campañas en email marketing promocional y transaccional. ● Coordinación y seguimiento de campañas en Gmail Ads. ● Coordinación, seguimiento y creatividad en campañas de Rich Media. ● Coordinación de compra programática de espacios mediante agencia. ● Coordinación conjunta de campañas en medios de comunicación masivos de prensa y televisión. Zurich Santander Analista Marketing Digital Sr. Septiembre 2018 - Septiembre 2019. Me incorporé a Zurich Santander para implementar la metodología Marketing Automation y ser un agente de cambio al interior de la compañía. Bajo este objetivo, obtuve los siguientes logros: ● Desarrollé y difundí el conocimiento sobre IBM Marketing Campaign Automation. ● Capacité a toda la compañía y acompañé a los jefes y ejecutores en los primeros pasos la metodología Marketing Automation y Lead Nurturing. ● Diseñé automatizaciones para la estrategia de churn, de recupero de cobranzas, de envío de pólizas, y journey del asegurado en todo su Life Cycle; y colaboré en la definición del modelo de datos así como en técnicas de cleaning de datos. Brandlive Referente email marketing automation y capacitación. Febrero 2018 a Agosto 2018. Con mi incorporación a Brandlive tuve como foco principal desarrollar las primeras automatizaciones y optimizar el canal transaccional: ● Gestioné el conocimiento sobre apps de email marketing y de clusterización. Capacité a los equipos sobre mejores prácticas. ● Definí y diseñé la estrategia en email marketing (campañas promocionales, transaccionales, triggers, remarketing) y establecí los clusters para empujar y acompañar la estrategia de venta de las tiendas online de las principales marcas de indumentaria y de hogar del país. ● Coordiné las integraciones con aplicaciones y diseñé el modelado de datos con el consecuente output en formularios de captura. ● Definí los buyer persona. Análisis de resultados y reportes - ROI. ● Aplicaciones: Icomm, OptinMonster, Mailchimp, Emblue, Google Analytics, Google Ads, Vtex, Magento. Clarín Marketing Automation coordinator. Junio 2016 a Enero 2018.Referencia: Felipe Llavallol. fllavallol@gmail.com.   El objetivo principal de mi incorporación a Clarín fue colaborar en el Start Up de la unidad de Marketing Automation y garantizar la migración de todas las comunicación a Eloqua (tool de Oracle para comunicaciones B2B y B2C) así como garantizar la gestión de su conocimiento corporativo. Mis acciones y logros: ● Capacité a la compañía sobre la metodología Marketing Automation, generando el primer proceso y ser agente de transformación brindando charlas y capacitaciones. ● Diseñé la automatización para Paywall (proyecto de primera suscripción de pago en Argentina para un medio periodístico), para captura de nuevos suscriptores, el flujo de suscripción con foco en evitar el churn para 365 y las campañas de cobranding para la gerencia comercial. ● Fuí líder de proyecto del primer newsletter inhouse para redacción de Clarín. ● Transformé junto a cada unidad de negocio la experiencia de usuario en el canal de email marketing, implementando un diseño usable para Gran DT y Olé. ● Diseñé las bases para optimizar la segmentación orientando a hypertargeting con la meta de predecir clusters más eficientes para el canal de email marketing automation. Medcenter Digital Communications Regional Project Manager.Junio 2015 a Mayo 2016. Me incorporé a Medcenter (agencia de marketing farmacéutico con foco en su portal de capacitación para médicos de todo el mundo) para optimizar las cuentas de Pfizer internacional, GSK, Bayer, entre otros grandes del rubro. Mis focal point eran decisores norteamericanos, europeos y de Oceanía principalmente. Mi rol requirió poner en práctica mis skills de una english speaker, diseñando en conjunto a mis clientes: ● Optimicé el canal de email marketing, banners on site, y content marketing. ● Presenté una propuesta innovadora para aumentar el tráfico del mercado brasileño para contenidos de medicina general, incrementando las aperturas y los clicks en un 20 por ciento lo que impactó en mayor engagement con los cursos. ● Desarrollé habilidades de liderazgo transversal. ● Aplicaciones: Salesforce, Icomm, Google Analytics. Mitrol Analista de Marketing y Comunicación Digital. Marzo de 2014 a Junio 2015. Me convocaron para colaborar en el Start Up del área de Marketing y Comunicación. Allí me enfoqué en el establecimiento de productos y circuitos como: ● Branding en Twitter, Linkedin, web. Community Management. SEO. SEM, SMO. ● Planificación, gestión y seguimiento de las campañas de e Mail Marketing para Latinoamérica y Estados Unidos con MailChimp.   ● Diseño y generación del primer newsletter para clientes. Redacción de artículos de interés en temáticas IT, casos de éxito. ● Project Management con Confluence y Trello de acciones de marketing y comunicación para México y Colombia. ● Mystery Shopping. ● Reporting con Google Analytics. Organización de eventos. Banco Patagonia Comunicación con clientes y Referente de Calidad. Enero 2007 a marzo 2014. Referencia Verónica Veloz Paz, Supervisora. Cel.: 11-67991762. ● Capacité a operadores de Atención al Cliente sobre e-Bank Empresas y Personas. ● Generé contenido para el manual de Capacitación del Contact Center. Realicé análisis y diseñé el proyecto de mejoras de carteleras de comunicación interna para el Contact Center. Propuse optimización IVR intuitivo. ● Capacitación y atención a clientes sobre el uso de las plataformas digitales del Banco Patagonia. Magíster en Comunicación - UBA (Tesis en curso). Posgrado Marketing Estratégico - UADE. Año 2016. Licenciatura en Ciencias de la Comunicación (orientación en políticas y planificación).   Universidad de Buenos Aires 2003 al 2010.   Bachiller: Liceo Nacional Amancio Alcorta. Año 2002. Inglés. Nivel: Avanzado. Speaking and writing. Francés. Nivel: Básico (lectura/escritura y conversación). Herramientas Informáticas Entorno Windows, Microsoft Office última versión (Power Point, Excel, Word). Illustrator, Photoshop, HTML4, CSS. Cursos y Seminarios Programa Avanzado en Inteligencia Artificial. Universidad UNIR, España, 2020. Inteligencia artificial. UNR. Narrativas inmersivas y realidad virtual. UNR.2018. Narrativas Transmedia. UNQUI. 2017.Taller de periodismo cultural – Casa de Letras.2017. Análisis literario – Centro Cultural Rojas.2017. Diseño y maquetación web. Instituto Da Vinci. 2016. Analista de Marketing Digital. Educación IT. 2015. Comunicación Interna con Vanesa Rosenthal.UBA.2015. Community Manager. UTN, Universidad Tecnológica Nacional. 2013. ","canEdit":false,"editUrl":"https://www.workana.com/freelancer/8d33381f9f61372b4c4b63bc57169d8b/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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