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Publicista y especialista en Gerencia de Mercadeo, enfocada hacia el desarrollo de procesos estratégicos y con competencias para integrar diferentes disciplinas que conlleven a la planeación, formulación, ejecución y evaluación de propuestas comunicativas y publicitarias.

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* C y F INTERNATIONAL S.A.S: Desarrollo y ejecución del plan de comunicaciones y mercadeo interno de la compañía orientado hacia el cliente interno y externo.
Desarrollo de estrategias ATL y BTL.
Diseño e interpretación de investigaciones de mercado según el objeto de estudio.
Manejo de presupuestos.
Coordinación y participación de proyectos especiales a nivel institucional.
Diseño, análisis y ejecución de estrategias enfocadas a desarrollar la propuesta de valor de cada campaña, seguimiento, control y medición de estrategias.
Análisis de información de la competencia comunicándola a las diversas áreas de la compañía y gerencias para el desarrollo de acciones inmediatas en el mercado.
Investigación de nuevos productos para cada categoría (Ropa, Hogar, Cosméticos y Bienestar) Desarrollo y ejecución de la comunicación del catálogo de la compañía de acuerdo a las necesidades del mercado.
Desarrollo de estrategias enfocadas al posicionamiento de marca.
Ejecución de actividades específicas que apuntan a la cultura y desarrollo organizacional. Coordinación del canal institucional.
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