Andréia F. freelancer experto en Estrategia de Marketing, Branding, Marcas, Marketing, Blogs

Andréia F.

Senior Product Manager - Marketing

0 / 5

Brasil

Marketing y Ventas

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Sobre mí
11 years’ professional experience at highly reputable corporations, of consumer goods in seasonings and sugar confectionery segments in different channels and business models, with strong success in turnarounds, brand building and team leadership.
Historia laboral
Experiência
Company: Arcor do Brasil - 01/2010 - 07/2014
Position: Senior Product Manager and Bubble Gum Brand Captain
Team: 1 Marketing Analyst and 1 Trainee 
Main Responsibilities:
Managed portfolio of 5 brands including: Big Big, Poosh, Plutonita, Topline and Flics.
Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search).
Regional marketing manager of bubble gum segment for LATAM: brand strategy, positioning, innovation pipeline, research plan and communication, global partnerships, managing product portfolio and brand health indicators such as profitability, achievement of sales goals (volume and value).
International exposure: Active participation in the quarterly regional marketing management meetings held in the following countries: Uruguay, Peru, Chile, Argentina, Paraguay, Ecuador and Brazil

Company: Dori Alimentos - 05/2008 a 1/2010 Position: Product Manager
Team: 2 Marketing Analyst and 1 trainee
Main Responsibilities:
Recommended and implemented new marketing organizational structure.
Defined company’s strategies and brands positioning in candies, lollipops and gum categories. - Managed portfolio of 10 brands including Yogurt100, Bolete and Frusty.
Managed portfolio: organization and rationalization
Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search).

Company: Ajinomoto Interamericana LTDA - 03/2004 a 05/2008 Position: Marketing Analyst
Team: 1 Trainee
Main Responsibilities:
Tempero (seasoning) and Caldo (bouillon) lines.
Assist the Marketing Manager and support the teams within the Marketing Department
Help execute marketing actions advertising and promotion
Research innovative marketing trends and ideas
Assist in developing media strategies
Monitor newspapers, magazines, broadcasts and blogs to identify new opportunities for the brand internal partners (R&D, Purchase, Production, and Production Planning) and external partners (research institutes, retailers, agencies). Responsible for quality improvement and cost reduction projects.
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Posición del perfil: Bronze

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