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Diseño y gestión de acciones y planes de Comunicación y Marketing para pequeñas y grandes empresas

* Founder & General Manager. Red Comunicación. Desde Mayo 2012 al presente.
Consultora en comunicación, marketing y relaciones públicas. Diseño e implementación de acciones de comunicación acordes con la necesidad de cada cliente.

* SouthAmerica.travel (Leisure, Travel & Tourism) [desde 3/2012]: Desarrollo de estrategias de comunicación para mejorar el posicionamiento de la empresa, consolidar la marca en el mercado y darle mayor visibilidad. Difusión de los servicios de la empresa a través de newsletters, web de la empresa y social media (Facebook, LinkedIn, Twitter).

Relaciones públicas con organizaciones internacionales de la industria turística. Preparación de la asistencia a ferias internacionales: elección de la feria correcta, contacto preliminar con contactos claves, armado de la agenda y seguimiento.

Captación de nuevos clientes de Europa, América del Norte, Asia y Australia en el segmento B2B: Identificación de clientes potenciales, elaboración y presentación de presupuestos, conversión de clientes potenciales a clientes de primera compra y conversión de clientes de primera compra a clientes reiterativos.

Monitoreo cuantitativo del desempeño del equipo de ventas (12 personas)

* Promotora Neptuno (Leisure, Travel & Tourism) [desde 6/2009]: Captación de nuevos clientes de Europa, América del Norte, Asia, America del Sur y Australia en el segmento B2B: Selección de clientes potenciales, conversión de clientes potenciales a clientes de primera compra y conversión de clientes de primera compra a clientes reiterativos. Diseño, cotización y presentación de producto para nuevos clientes. Búsqueda de nuevas oportunidades de negocios. Fidelización de clientes.

Familiarización de clientes del segmento B2B con el producto a través de la organización de fam trips.

Difusión de los servicios de la empresa a través de diversos soportes: pagina web, newsletter y social media. Generación de contenido web.

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