VivaReal (Internet) ////
ZemoGA, Inc. (Internet) // - from 8/2011//
Create and define the role and responsibilities for the innovation direction and innovation team. Define and execute initiatives and projects to promote and embrace the idea generation, conceptualization, and innovation culture and methodologies inside the hole company. Help to communicate and socialize ideas and initiatives inside and outside the company. Help and facilitate the effective development of innovative concepts and ideas. Lead innovative projects and proposals, Addressing business goals from research, idea generation and definition to final prototype and proof of concept execution, as well as present concepts, facilitate problem-solving and structured thinking through brainstorm sessions and workshops with clients and company teams.
Zemoga (Internet) // - from 5/2010//
Lead and ensures adherence to an innovative, user-centered approach to UX design. Define and reinforce industry-leading practices for all aspects of the UX practice, including user research and analysis, interaction design, and usability. Validate project requirements , user needs and business goals to ensure they are properly defined and are effectively achieved through innovative and engaging digital experiences. Set user experience expectations and guidelines and provide direction and leadership in developing compelling and effective user experiences and user interfaces, from high level definition to detail creative execution, including information architecture, visual interface proposals and production and motion design and production. Lead and be primary advocate for all aspects of the user centered design process, overseeing and mentoring other UX designers. Manage UX and creative communication within UX and Creative team, project teams, the company, the clients and the industry. Work with creative leadership, other discipline leaders and client services on project pricing, team utilization, realization, expenditures, and staffing issues. Define project creative timeline, milestones and development strategy and supervise, validate and assure the fulfillment of the scheduled tasks and deliverables.
SquareCat Studio (Design) // - from 7/2009//
Estimate and ensure fulfillment of defined timelines and correct handling of resources for each project. Management of the tasks assigned within the development team. Lead and validate UX definition and Creative process.
Torrenegra (Internet) // - from 4/2006//
Understand and support the identification of client needs and goals, and work with project teams to define the project approach and scope of work, develop and manage effective project plans given the work effort. Oversee delivery teams in executing a quality solution, on time and on budget satisfying business goals and clients needs. Guide the project team in decision-making around the project, anticipating and mitigating risks, and leveraging the expertise and talent of the project team.
demente (Design) // - from 2005//
Project Leader and Designer for different graphic design projects such as corporate branding, multimedia projects, web pages, editorial material, signage, promotions and others.
Universidad Nacional de Colombia (Higher Education) // - from 9/2004//
Define methodologies for the appropriate identification, analysis and hierarchization of processes, requirements definition and user experience strategies. Graphic guidelines definition, design and production of user interfaces. Lead and validate appropriate concept execution.