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Maestría en Dirección Comercial y Marketing, especialidad en Psicología del Comportamiento del Consumidor. Siendo una profesional Senior, tengo 20 años de experiencia profesional impulsando el desarrollo y la implementación de estrategias comerciales en empresas nacionales y trasnacionales.
Soy una gestora comercial y de marketing innovadora y metódica, con comprobadas habilidades de dirección y desarrollo de equipos de trabajo, me adapto a los cambios sin dificultad, poseo una visión prospectiva, estratégica e integral de diversas categorías de negocios; tengo alta capacidad de análisis y síntesis; y poseo habilidad para el análisis de problemas y diseño de soluciones prácticas así como un muy buen nivel de negociación.
Conocimientos específicos
•    Dirección de empresas
•    Coaching Directivo
•    Planificación estratégica de empresas públicas y privadas
•    Planeación e implementación de la estrategia comercial
•    Mercadeo: branding, desarrollo de programas de fidelidad, comportamiento de consumidor y segmentación de mercados, inteligencia de Negocios, desarrollo de categorías y portafolio de productos, merchandising visual y diseño de escaparate.
•    Entrenamiento en gestión comercial, de cliente y de calidad.
•    Formación para de pre-grado.
•    Manejo de Utilitarios, Microsoft Office (Word, Excel, Power Point, Outlook, Publisher) Windows, Win Zip, Cognos, Plataforma Macintosh.","rawText":"Formación académica en Administración de Negocios. Maestría en Dirección Comercial y Marketing, especialidad en Psicología del Comportamiento del Consumidor. Siendo una profesional Senior, tengo 20 años de experiencia profesional impulsando el desarrollo y la implementación de estrategias comerciales en empresas nacionales y trasnacionales. Soy una gestora comercial y de marketing innovadora y metódica, con comprobadas habilidades de dirección y desarrollo de equipos de trabajo, me adapto a los cambios sin dificultad, poseo una visión prospectiva, estratégica e integral de diversas categorías de negocios; tengo alta capacidad de análisis y síntesis; y poseo habilidad para el análisis de problemas y diseño de soluciones prácticas así como un muy buen nivel de negociación. Conocimientos específicos • Dirección de empresas • Coaching Directivo • Planificación estratégica de empresas públicas y privadas • Planeación e implementación de la estrategia comercial • Mercadeo: branding, desarrollo de programas de fidelidad, comportamiento de consumidor y segmentación de mercados, inteligencia de Negocios, desarrollo de categorías y portafolio de productos, merchandising visual y diseño de escaparate. • Entrenamiento en gestión comercial, de cliente y de calidad. • Formación para de pre-grado. • Manejo de Utilitarios, Microsoft Office (Word, Excel, Power Point, Outlook, Publisher) Windows, Win Zip, Cognos, Plataforma Macintosh.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7958420c1f4e3b83ef21bd3e8e9c3a16/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Ejercicio Profesional:
He trabajado para empresas públicas y privadas en mi país Ecuador, ocupando posiciones gerenciales en las áreas administrativa, comercial y de mercadeo.
Consultoría y Coaching:
Como coach y consultora de negocios he tenido la oportunidad de brindar mis servicios de profesionales a más de 40 empresas nacionales y trasnacionales de las siguientes categorías: Educación, Distribución Comercial, Industrial, Servicios Hospitalarios, Farmacéutica, Imprenta, Agencias de Publicidad, Servicios de Puntos de Pago, Editorial, Turismo, Consumo Masivo, ONG, Retail de Artículos de Oficina, Mueblería, Bisutería y Accesorios. Además de Instituciones como la Cámara de Comercio de Guayaquil y la Cámara de Industrias.
Docencia:
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