Working for more than seven years with Business Intelligence focused on marketing actions I expanded my skills on both marketing and team leadership. On my original background as a Physicist I had developed high analysis capabilities.
I’ve successfully created Digital Marketing Business Intelligence sectors on 3 different agencies. My experience includes clients with all levels of knowledge on measurement and optimization. Main clients worked with: Coca-Cola, Nokia, LG, NET, Itaú, Petrobrás and eHarmony.
˗ Metrics planning and tools setup, including recommendations and supervision of IT teams involved.
˗ Web, Social Monitoring and Media tools information extraction and the analysis processes.
˗ Performance indexes such as ROI and ROAS data modeling, calculations and optimization for both online and offline activities.
˗ Operational expertise with several technology providers and media partners for own, earned and paid media actions.
˗ Team managing and training, processes and requests definitions.
˗ Creation of strong and creative presentations.