Newell Rubbermaid Inc. (NWL) May 2010 — Feb 2014
Assistant Channel Marketing Manager
Main goal: To assist and co-coordinate Sales, promotions and channel marketing activities.
Responsible for Caribbean sales on co-op shows Orgill, True Value, Ace and Do It Best for IRWIN and LENOX brands, working with live demos for drilling, circular saw blades, pliers and professional tools. Develop and Execute trade programs, field training, and promotional events.
Responsible for managing a Marketing and Promotional budget and related resources to ensure business objectives are achieved. Work with the sales and marketing teams to ensure coordination of Promotions, POP, and Displays placement drive.
Provide high-level administrative support to Executive while exercising considerable judgment and initiative in performance of job responsibilities.
Act as liaison between local and global marketing teams and other lines of business, sharing best practices, recommending strategic goals & direction for channel marketing
Responsible for negotiating with distributors and vendors to maximize resources and opportunities In charge of the development of brand and customer strategies that accelerate profitable growth and brand positioning
Coordinate initiatives, promotional programs across channel and brands, identifying priorities such as in-store merchandising signage or displays, retailer feature ads, catalogue layouts, trade shows to ensure brand growth and profitability
Ensure the execution of new product introductions, promotions, store events and campaigns
Proposals in conjunction with planning calendar Market Intelligence Social media strategy Publicity management
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