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Atuo como analista de marketing digital desenvolvendo estratégias, campanhas em redes sociais e outros ambientes digitais.","rawText":"Profissional de Marketing Digital, formado em Publicidade e Propaganda na FACHA. Atuo como analista de marketing digital desenvolvendo estratégias, campanhas em redes sociais e outros ambientes digitais.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c97c60947db68e4415f4743980f1292b/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"* Comuniccar: Resposnável pela área de comunicação digital, incluindo todas frentes de mídia, Business Inteligence e CRM.

Responsabilidades:
Estruturação da área (Processos, Documentação, implantação de metodologias para otimização de resultados e performance); Desenvolvimento de campanhas de Marketing Online; Gestão de Investimento; acompanhamento de KPIs (Visitas, ROI, CPA, CPC, etc) Apresentação dos Resultados, Planejamento, Ações Segmentadas e Canal de E-mail Marketing, Google Ads, Mídia Programática, Display, Negociação com grandes portais e Parceiros, Gestão de Redes Sociais.

Principais Contribuições:
- Elaboração do planejamento anual e Estruturação da áreas de Marketing digital
- Elaboração de Planos de Mídia para lançamento do projeto, Execução de diversas ações de mídia com foco em visitas, geração de leads e conseqüente desenvolvimento de base.
- Responsável pela implantação das campanhas de Google Analytics, Tagueamento, links patrocinados, Ips e processos do canal de Email Marketing e todas as demais frentes de atuação.
- Responsável pela elaboração da estratégia de posicionamento de marca e plano de vendas.
- Co-participação na definição de Fluxos de vendas, telas e interfaces voltadas para usabilidade e navegabilidade do site.

Especialista em:
- BI (Business Intelligence)
- SEO e SEM
- Redes Sociais
- Mídia de Performance em Portais
- Google Search (Links Patrocinados)
- Google Display (GDN)
- Google Remarketing
- Video Ads
- Mobile Ads
- Facebook ads
- Comparadores de Preço
- Programa de Afiliados
- Remarketing Dinâmico
- Campanhas de Email Markeitng

Principais Clientes Atendidos:
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Trago comigo uma sólida experiência como editor de vídeo profissional. Minha paixão pela narrativa visual me levou a me especializar em uma variedade de projetos, abrangendo diversas plataformas de mídia. Com um toque criativo e uma abordagem técnica afiada, tenho aprimorado vídeos para uma ampla gama de contextos, incluindo produções para YouTube, apresentações de vendas em vídeo (VSL), canais com temáticas sombrias e envolventes, bem como conteúdo criativo para as plataformas populares, Instagram e TikTok. Minha experiência me permite transformar ideias em vídeos envolventes, seja aprimorando a narrativa, ajustando a estética visual ou criando efeitos impactantes. Eu compreendo a importância de se adaptar ao público-alvo de cada plataforma, criando vídeos que cativam e ressoam com os espectadores. Com uma habilidade aprimorada no uso de ferramentas de edição, estou pronto para enfrentar qualquer desafio criativo que apareça. Estou comprometido em oferecer resultados excepcionais e ajudar você a contar sua história de maneira visualmente impressionante. Se você está procurando elevar a qualidade e a criatividade de seus projetos de vídeo, estou à disposição para colaborar e trazer sua visão à vida.","rating":4.8700000000000001,"ranking":125,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. 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Ganadora del Premio Los Guilles, finalista del Premio Nacional de Periodismo Digital y del Premio Regional de Periodismo FPS. 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Allí tuve las siguientes funciones: - Elaboración de boletines y comunicados internos y externos. - Apoyo en la elaboración de diseño, producción y difusión de campañas y piezas comunicacionales en el marco de los proyectos que se desarrollen en la Fundación. - Diseño y ejecución de la estrategia general de comunicación interna y externa que fortalezca el programa en materia de comunicaciones y visibilidad. - Creación de la parrilla de contenidos mensual de las redes sociales. - Desarrollo de informes periodísticos, entrevistas, notas y reportajes relacionados con las actividades de Prosantander. - Apoyo en la pre-producción, producción y pos-producción del contenido fotográfico y de video, con propósitos de comunicación institucional. - Manejo de redes sociales de la Fundación. - Generación de contenidos y actualización de la página web institucional. - Coordinación y ejecución de eventos de la Fundación. En mi segunda experiencia hice parte del Área de Comunicaciones en un Programa de veeduría pública de la ciudad de Bucaramanga. Allí cumplí las siguientes funciones: - Creación y ejecución de un plan de marketing para la página web. - Consolidación de bases de datos de los actores clave del programa. - Manejo de las redes sociales del programa. - Diseño, diagramación y estructuración de la nueva página web. - Diseño y envío de campañas de email marketing. - Diseño y programación de piezas para redes sociales. - Diseño de presentación PPT. En estos dos escenarios laborales adquirí el 50% de las habilidades que tengo hoy en día, aprendí a trabajar en equipo e individualmente, a tener responsabilidades 100% a mi cargo, lo cual fue una experiencia muy fructífera para mi, tanto laboralmente como persona. Adicionalmente, he trabajado como freelancer más de 1 año en diferentes plataformas, en las cuales, he podido ampliar mi conocimiento en el área de comunicaciones y publicidad.","rating":5,"ranking":132,"position":{"position":"gold","next":{"name":"Platinum","next":"hero","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. El talento Platinum conoce a sus clientes, sabe trabajar de manera remota y brinda un excelente servicio. Su carrera no para de crecer, y solamente le falta conocerte a ti. ¿Qué esperas para contratarlo? Leer más"},"name":"Gold","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"completed":8,"hourlyRate":{"rate":13,"currency":"EUR"},"badges":[],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/957dfa2e105e80f38b6b569e6845a6f9","logoUrl":"https://cf.workana.com/logos/29c06067e8c9ff78a36924313a7aff3a/xf/PaulaValentinaQuinteroSerrano_160_160.jpeg","truncatedCompanyDescription":"¡Hola a todos!, soy Comunicadora Social de la Universidad Autónoma de Bucaramanga con énfasis en comunicación organizacional y periodismo. 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