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Trabajo en la estrategia y gestión de Comunicación Digital y Publicidad Digital para distintos clientes, adaptando mi trabajo a las necesidades puntuales de cada uno de ellos.
Las tareas que realizo se enfocan en:
• Creación de contenido: redacción e implementación de calendarios de contenidos enfocados en la generación de relacionamiento, posicionamiento y prospectos de clientes. Copywriting para posts, tweets y newsletters.
 • Atención al cliente y relacionamiento: monitoreo y moderación de comentarios y mensajes en las distintas propiedades de redes sociales, perfiles o comunidades con el objetivo de asegurar el cumplimiento de las reglas de dicha comunidad y la provisión de respuestas a dudas y consultas, en tiempo y forma.
 • Publicidad en Redes Sociales: planificación y puesta en marcha de campañas orientadas por objetivos. Optimización, monitoreo y medición de resultados.
 • Reportes y analítica: relevamiento semanal o mensual de métricas para el correcto seguimiento de KPIs. Manejo de las herramientas de análisis de Facebook, Twitter y Google.
Tengo experiencia en el uso de distintas plataformas de programación para redes sociales, plataformas de administración de proyectos y comunicación de equipos, plataformas de email marketing y automatización.
Algunos de las clientes para los que he trabajado: Sanofi Aventis SA - Western Digital - AOC - Banco Formosa SA - Grupo de Fundaciones y Empresas (GDFE) - Auren Argentina - 4Rent Argentina - Cámara Argentina de Café -

OM Latam (01/2011-actualidad)
Responsable de Marketing
OM Latam es la primera comunidad para profesionales del Marketing Digital de Latinoamérica. A través de su plataforma de entrenamiento online, OM Latam se enfoca en crear alternativas de formación y especialización en Marketing Digital para el mercado de habla hispana. Como Responsable de Marketing estoy a cargo de diversas tareas con el objetivo de posicionar la marca en la región y conseguir más alumnos. Reportando a la Directora General, Lorena Amarante.

- Desarrollo y producción de contenidos audiovisuales para content marketing y capacitación.
- Administración del CRM, seguimiento de leads y alumnos. Implementación y gestión de campañas de marketing automation sobre InfusionSoft y Datacrush.
- Gestión de plataforma de educación online a distancia (LMS) con más de 750 alumnos.
- Coordinación y producción de webinarios, cursos y programas ejecutivos de metodología online y presencial, incluyendo el Facebook Training Day, con contenidos avalados por Facebook.
- Creación, redacción y actualización de contenidos para el sitio institucional, blog y newsletter.
- Planificación y gestión de contenidos en redes sociales. Anuncios en Facebook.
- Coordinación y ejecución de campañas de email marketing. Administración de la herramienta Mailchimp.
- Planificación estratégica de las acciones de marketing de OM Latam.

OLIVA ILUSTRE (11/2009-12/2010)
Asistente de Marketing
Asistencia a la dirección de la empresa en el proceso de desarrollo y gestión del marketing mix de producto. Asistencia en la comercialización del producto: seguimiento de distribuidores, supermercados, atención de clientes directos, desarrollo de prospects. Diseño y coordinación de la producción de material POP, folletos y todos los elementos promocionales. Búsqueda y selección de proveedores. Participación en el proceso de diseño de la estrategia de marketing, su gestión y revisión periódica. Desarrollo de nuevos productos.

ARTHUR NEWTON COMUNICACIÓN (06/2007 – 11/2009)
Ejecutiva de Cuentas y Coordinación Interna
Coordinación del equipo creativo para la realización de tareas relacionadas con los distintos clientes de la agencia. Desarrollo de propuestas creativas para Campañas de BTL. Armado y redacción de presentaciones y presupuestos para clientes. Búsqueda, selección y negociación con proveedores. Contacto día a día con los clientes.
Algunos de las clientes para los que he trabajado: Unilever – Pfizer – Peugeot - Adidas - Megatone - Totalgaz - First Data - Bodegas Robino - Nautor Pharma – Centro Diagnóstico Veterinario - Pasaje Rodrigo.

MEYER ACTION MARKETING S.A. (01/2007 – 06/2007)
Asistente de Cuentas
Algunos de los clientes para los que he trabajado: Cervecería y Maltería Quilmes - Clorox (Ayudín y Ayudín Bebé) – Suprabond.","rawText":"Profesional Independiente: Social Media Manager, Comunicación y Marketing Digital (04/2017-actualidad) Trabajo en la estrategia y gestión de Comunicación Digital y Publicidad Digital para distintos clientes, adaptando mi trabajo a las necesidades puntuales de cada uno de ellos. Las tareas que realizo se enfocan en: • Creación de contenido: redacción e implementación de calendarios de contenidos enfocados en la generación de relacionamiento, posicionamiento y prospectos de clientes. Copywriting para posts, tweets y newsletters.  • Atención al cliente y relacionamiento: monitoreo y moderación de comentarios y mensajes en las distintas propiedades de redes sociales, perfiles o comunidades con el objetivo de asegurar el cumplimiento de las reglas de dicha comunidad y la provisión de respuestas a dudas y consultas, en tiempo y forma.  • Publicidad en Redes Sociales: planificación y puesta en marcha de campañas orientadas por objetivos. Optimización, monitoreo y medición de resultados.  • Reportes y analítica: relevamiento semanal o mensual de métricas para el correcto seguimiento de KPIs. Manejo de las herramientas de análisis de Facebook, Twitter y Google. Tengo experiencia en el uso de distintas plataformas de programación para redes sociales, plataformas de administración de proyectos y comunicación de equipos, plataformas de email marketing y automatización. Algunos de las clientes para los que he trabajado: Sanofi Aventis SA - Western Digital - AOC - Banco Formosa SA - Grupo de Fundaciones y Empresas (GDFE) - Auren Argentina - 4Rent Argentina - Cámara Argentina de Café - OM Latam (01/2011-actualidad) Responsable de Marketing OM Latam es la primera comunidad para profesionales del Marketing Digital de Latinoamérica. A través de su plataforma de entrenamiento online, OM Latam se enfoca en crear alternativas de formación y especialización en Marketing Digital para el mercado de habla hispana. Como Responsable de Marketing estoy a cargo de diversas tareas con el objetivo de posicionar la marca en la región y conseguir más alumnos. Reportando a la Directora General, Lorena Amarante. - Desarrollo y producción de contenidos audiovisuales para content marketing y capacitación. - Administración del CRM, seguimiento de leads y alumnos. Implementación y gestión de campañas de marketing automation sobre InfusionSoft y Datacrush. - Gestión de plataforma de educación online a distancia (LMS) con más de 750 alumnos. - Coordinación y producción de webinarios, cursos y programas ejecutivos de metodología online y presencial, incluyendo el Facebook Training Day, con contenidos avalados por Facebook. - Creación, redacción y actualización de contenidos para el sitio institucional, blog y newsletter. - Planificación y gestión de contenidos en redes sociales. Anuncios en Facebook. - Coordinación y ejecución de campañas de email marketing. Administración de la herramienta Mailchimp. - Planificación estratégica de las acciones de marketing de OM Latam. OLIVA ILUSTRE (11/2009-12/2010) Asistente de Marketing Asistencia a la dirección de la empresa en el proceso de desarrollo y gestión del marketing mix de producto. Asistencia en la comercialización del producto: seguimiento de distribuidores, supermercados, atención de clientes directos, desarrollo de prospects. Diseño y coordinación de la producción de material POP, folletos y todos los elementos promocionales. Búsqueda y selección de proveedores. Participación en el proceso de diseño de la estrategia de marketing, su gestión y revisión periódica. Desarrollo de nuevos productos. ARTHUR NEWTON COMUNICACIÓN (06/2007 – 11/2009) Ejecutiva de Cuentas y Coordinación Interna Coordinación del equipo creativo para la realización de tareas relacionadas con los distintos clientes de la agencia. Desarrollo de propuestas creativas para Campañas de BTL. Armado y redacción de presentaciones y presupuestos para clientes. Búsqueda, selección y negociación con proveedores. Contacto día a día con los clientes. 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