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    Formación en Técnicas de Avanzada
-    EMDR (Eye Movement Desensitization and Reprocessing)- Nivel I        09/14
-    Centro de Terapias de Avanzada – Buenos Aires
-    EFT (Emotional Freedom Techniques) – Nivel I y II                08/13
-    Espacio Gamut - Huerta Grande, Córdoba
    Terapeuta en Masaje Tailandés
-    Certificación Internacional - Nivel Básico y Avanzado
Centro Brillo del Sol – Buenos Aires      07/11 - 07/13
-    Sunshine Network – Chiang Mai Tailandia                    02/12
    4º Año de Licenciatura en Terapia Ocupacional (70%)
Universidad Nacional de Mar del Plata – Facultad de Ciencias de la Salud y Servicio Social 04/08 – 04/12
    Licenciada en Comercialización
Universidad Argentina de la Empresa (UADE)             04/94 – 06/00
 Postgrado de Marketing en Internet (Universidad de Belgrano) 04-08/01

SEMINARIOS - CURSOS - JORNADAS
    Workshop de Innovación y Creatividad 09/05
Coca Cola de Argentina
    Curso de Administración de Proyectos      10/05
Coca Cola de Argentina

EXPERIENCIA LABORAL – SALUD/BIENESTAR
    ESPACIO TAI (Emprendimiento propio)      03/11-Actual
Terapeuta Holístico
Atención de personas con dolores físicos (agudos y crónicos) y/o mentales-emocionales (depresión, fobias y ataques de pánico, trastorno generalizado de ansiedad, bipolaridad, esquizofrenia, stress post-traumatico). Abordaje holístico mediante Masaje Thai, Meditación, Reiki, Música Binaural (ondas theta).
Referencias: Lic en Kinesiologia Mariela Dominguez 5492236367235
    CLINICA CLARA DEL MAR 08/08-10/08
Pasantía de Acompañamiento Terapéutico correspondiente al Seminario “Psicosis y Acompañamiento Terapéutico” realizado en el IMAT durante 07/08-10/08.
    Acompañamiento terapéutico de personas con Esquizofrenia Paranoide, Retraso Mental Grave y Autismo. 11/08 – 04/09

EXPERIENCIA LABORAL - MARKETING
    LOYDIS.A. 07/06 – 03/08
Jefe de Imagen - Personas a cargo: 2
Responsabilidades
    Organización de la IV y V Expo El Vino y El Mar – Sheraton Mar del Plata Hotel
    Ejecución de promociones nacionales de Bodegas
    Diseño e implementación de eventos y promociones locales, en el canal On Premise y Off Premise.
    Diseño y Ejecución del Plan de Marketing de Trivento Bodegas y Viñedos, en Mar del Plata y la Costa.
    Negociación de cartas de vino con Restaurants y Bodegas.
Referencias: Gustavo González y Adriana González – Cel: 5492235790630

    COCA COLA DE ARGENTINA (Buenos Aires) 08/03 – 10/05
Fanta & Sprite Assistant Brand Manager - South Latin Division (SLD)
Administración de la marca (sin supervisor directo) por un año, reportando al Director de Sabores.
Responsabilidades y logros:
Contribución a la consolidación del negocio de Fanta en SLD, mediante el diseño de plataformas de marketing que generaron sinergias entre las regiones y aumentos significativos en los indicadores de la marca.
    Coordinación del lanzamiento del plan de marketing integral de FANTA en SLD. Generación de ideas de activación de marca para cada región como complemento de planes globales.
    Participación proactiva en planes de marketing de Fanta regionales (LATAM).
    Asistencia al Brand Manager en la elaboración del plan de negocios de la marca. Análisis de tendencias y detección de nuevas oportunidades de mercado para Fanta y otras marcas del portfolio.
    Liderazgo del proyecto de innovación de Fanta SLD
o    Diseño de la estrategia de sabores in & out 2006-08, en función de las oportunidades del plan de negocios.
o    Diseño de PDR´s (Product Development Request) y coordinación con R&D durante todo el proceso de desarrollo de nuevos productos (fórmulas y empaques).
o    Planificación integral de los lanzamientos de seasonals flavors 2006.
    Fanta Light: Contribución al crecimiento de la marca en Argentina y Chile. Participación en el desarrollo de la campaña “Persecución”, que contribuyó a revertir la tendencia negativa en Argentina.
    Diseño de briefs creativos (TV, POP, Vía Publica, Promociones) y seguimiento a Agencias de Publicidad (Mccann Ericson / Ogilvy & Mather/ Visual / BrandForce).
    Asistencia en el lanzamiento de Splash Bottle en SLD (nueva botella)
    Desarrollo de briefs de research (cuantitativos y cualitativos). Coordinación integral de los estudios de investigación de mercado y análisis de resultados.
    Asesoramiento contínuo a los Brand Managers de los países de la División.
    Diseño y administración del presupuesto anual.
    Presentación de análisis mensuales acerca de la performance de la marca en términos de volumen, share y demás indicadores.
    Organización del Evento Global de Marketing en Buenos Aires (Hotel Alvear) – Salón Fanta y Sprite
    Joven Profesional Flavors Marketing (11 meses): Asistencia en el lanzamiento de Sprite Zero (SLD) y Sprite Ice (Chile). Participación en el desarrollo de la campaña de Sprite “Javier” y “Nariz”, la cual fue utilizada por varios países de América Latina.
Referencias:
o    Cecilia Flores Paez (Sprite Brand Manager SLD – Actual Group Brand Manager Water/Sports Oceania) Tel: 649-570-0687 Email: cflorespaez@apac.ko.com
o    Daniel Lauri
o    Guillermo Gimenez y Brotons

    SYMANTEC ARGENTINA (Buenos Aires) 06/99 – 03/02
Marketing Specialist (Argentina, Chile, Uruguay, Paraguay y Bolivia - Reporte al Director de Marketing de LA)
Responsabilidades y logros:
    Diseño e implementación del plan de marketing regional (Argentina, Paraguay, Uruguay y Bolivia) en base a estrategias globales. Adaptación al mercado local.
    Lanzamiento de cuatro categorías de producto y servicios corporativos.
    Posicionamiento de Symantec en el mercado corporativo, alcanzando en el caso de Norton Antivirus Corporate Edition, el 47% del market share (Fuente: Prince & Cooke, 2001).
    Responsable de la comunicación institucional (Newsletters, Prensa, Publicidad y Promoción, Marketing de Relaciones, Web, Brochures Corporativos). Generación de una nueva imagen corporativa.
    Diseño, implementación y seguimiento de campañas de venta y telemarketing.
    Trade Marketing:
o    Coaching de los canales de distribución
o    Análisis de ventas y rentabilidad de cada uno de los canales.
o    Implementación del Programa Global de Partnership.
o    Diseño de planes de incentivos.
o    Creación de estrategias de marketing en conjunto con el canal.
o    Organización de la capacitación al canal.
    Colaboración en la fijación de la política de precios / rentabilidad para cada producto-mercado.
    Organización integral de eventos, seminarios y conferencias. Generación de demanda en Argentina y en el exterior.
Referencias: Alejandro Musgrove

    MOVICOM BELL SOUTH (Buenos Aires) 04/96 – 02/98
Representante de Atención al cliente
Responsabilidades
    Atención al cliente personalizada
    Negociación de bajas.
    Venta de productos celulares y accesorios","rawText":"ANTECEDENTES ACADEMICOS  Formación en Técnicas de Avanzada - EMDR (Eye Movement Desensitization and Reprocessing)- Nivel I 09/14 - Centro de Terapias de Avanzada – Buenos Aires - EFT (Emotional Freedom Techniques) – Nivel I y II 08/13 - Espacio Gamut - Huerta Grande, Córdoba  Terapeuta en Masaje Tailandés - Certificación Internacional - Nivel Básico y Avanzado Centro Brillo del Sol – Buenos Aires 07/11 - 07/13 - Sunshine Network – Chiang Mai Tailandia 02/12  4º Año de Licenciatura en Terapia Ocupacional (70%) Universidad Nacional de Mar del Plata – Facultad de Ciencias de la Salud y Servicio Social 04/08 – 04/12  Licenciada en Comercialización Universidad Argentina de la Empresa (UADE) 04/94 – 06/00  Postgrado de Marketing en Internet (Universidad de Belgrano) 04-08/01 SEMINARIOS - CURSOS - JORNADAS  Workshop de Innovación y Creatividad 09/05 Coca Cola de Argentina  Curso de Administración de Proyectos 10/05 Coca Cola de Argentina EXPERIENCIA LABORAL – SALUD/BIENESTAR  ESPACIO TAI (Emprendimiento propio) 03/11-Actual Terapeuta Holístico Atención de personas con dolores físicos (agudos y crónicos) y/o mentales-emocionales (depresión, fobias y ataques de pánico, trastorno generalizado de ansiedad, bipolaridad, esquizofrenia, stress post-traumatico). Abordaje holístico mediante Masaje Thai, Meditación, Reiki, Música Binaural (ondas theta). Referencias: Lic en Kinesiologia Mariela Dominguez 5492236367235  CLINICA CLARA DEL MAR 08/08-10/08 Pasantía de Acompañamiento Terapéutico correspondiente al Seminario “Psicosis y Acompañamiento Terapéutico” realizado en el IMAT durante 07/08-10/08.  Acompañamiento terapéutico de personas con Esquizofrenia Paranoide, Retraso Mental Grave y Autismo. 11/08 – 04/09 EXPERIENCIA LABORAL - MARKETING  LOYDIS.A. 07/06 – 03/08 Jefe de Imagen - Personas a cargo: 2 Responsabilidades  Organización de la IV y V Expo El Vino y El Mar – Sheraton Mar del Plata Hotel  Ejecución de promociones nacionales de Bodegas  Diseño e implementación de eventos y promociones locales, en el canal On Premise y Off Premise.  Diseño y Ejecución del Plan de Marketing de Trivento Bodegas y Viñedos, en Mar del Plata y la Costa.  Negociación de cartas de vino con Restaurants y Bodegas. Referencias: Gustavo González y Adriana González – Cel: 5492235790630  COCA COLA DE ARGENTINA (Buenos Aires) 08/03 – 10/05 Fanta & Sprite Assistant Brand Manager - South Latin Division (SLD) Administración de la marca (sin supervisor directo) por un año, reportando al Director de Sabores. Responsabilidades y logros: Contribución a la consolidación del negocio de Fanta en SLD, mediante el diseño de plataformas de marketing que generaron sinergias entre las regiones y aumentos significativos en los indicadores de la marca.  Coordinación del lanzamiento del plan de marketing integral de FANTA en SLD. Generación de ideas de activación de marca para cada región como complemento de planes globales.  Participación proactiva en planes de marketing de Fanta regionales (LATAM).  Asistencia al Brand Manager en la elaboración del plan de negocios de la marca. Análisis de tendencias y detección de nuevas oportunidades de mercado para Fanta y otras marcas del portfolio.  Liderazgo del proyecto de innovación de Fanta SLD o Diseño de la estrategia de sabores in & out 2006-08, en función de las oportunidades del plan de negocios. o Diseño de PDR´s (Product Development Request) y coordinación con R&D durante todo el proceso de desarrollo de nuevos productos (fórmulas y empaques). o Planificación integral de los lanzamientos de seasonals flavors 2006.  Fanta Light: Contribución al crecimiento de la marca en Argentina y Chile. Participación en el desarrollo de la campaña “Persecución”, que contribuyó a revertir la tendencia negativa en Argentina.  Diseño de briefs creativos (TV, POP, Vía Publica, Promociones) y seguimiento a Agencias de Publicidad (Mccann Ericson / Ogilvy & Mather/ Visual / BrandForce).  Asistencia en el lanzamiento de Splash Bottle en SLD (nueva botella)  Desarrollo de briefs de research (cuantitativos y cualitativos). Coordinación integral de los estudios de investigación de mercado y análisis de resultados.  Asesoramiento contínuo a los Brand Managers de los países de la División.  Diseño y administración del presupuesto anual.  Presentación de análisis mensuales acerca de la performance de la marca en términos de volumen, share y demás indicadores.  Organización del Evento Global de Marketing en Buenos Aires (Hotel Alvear) – Salón Fanta y Sprite  Joven Profesional Flavors Marketing (11 meses): Asistencia en el lanzamiento de Sprite Zero (SLD) y Sprite Ice (Chile). Participación en el desarrollo de la campaña de Sprite “Javier” y “Nariz”, la cual fue utilizada por varios países de América Latina. Referencias: o Cecilia Flores Paez (Sprite Brand Manager SLD – Actual Group Brand Manager Water/Sports Oceania) Tel: 649-570-0687 Email: cflorespaez@apac.ko.com o Daniel Lauri o Guillermo Gimenez y Brotons  SYMANTEC ARGENTINA (Buenos Aires) 06/99 – 03/02 Marketing Specialist (Argentina, Chile, Uruguay, Paraguay y Bolivia - Reporte al Director de Marketing de LA) Responsabilidades y logros:  Diseño e implementación del plan de marketing regional (Argentina, Paraguay, Uruguay y Bolivia) en base a estrategias globales. Adaptación al mercado local.  Lanzamiento de cuatro categorías de producto y servicios corporativos.  Posicionamiento de Symantec en el mercado corporativo, alcanzando en el caso de Norton Antivirus Corporate Edition, el 47% del market share (Fuente: Prince & Cooke, 2001).  Responsable de la comunicación institucional (Newsletters, Prensa, Publicidad y Promoción, Marketing de Relaciones, Web, Brochures Corporativos). Generación de una nueva imagen corporativa.  Diseño, implementación y seguimiento de campañas de venta y telemarketing.  Trade Marketing: o Coaching de los canales de distribución o Análisis de ventas y rentabilidad de cada uno de los canales. o Implementación del Programa Global de Partnership. o Diseño de planes de incentivos. o Creación de estrategias de marketing en conjunto con el canal. o Organización de la capacitación al canal.  Colaboración en la fijación de la política de precios / rentabilidad para cada producto-mercado.  Organización integral de eventos, seminarios y conferencias. Generación de demanda en Argentina y en el exterior. Referencias: Alejandro Musgrove  MOVICOM BELL SOUTH (Buenos Aires) 04/96 – 02/98 Representante de Atención al cliente Responsabilidades  Atención al cliente personalizada  Negociación de bajas.  Venta de productos celulares y accesorios","canEdit":false,"editUrl":"https://www.workana.com/freelancer/d6ce9780953cf98541ea0cad05e7ef2f/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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