Helena N. freelancer experto en Marketing, Marketing Online, Estrategia de Marketing

Helena N.

Consumer Goods Expert in Building Brands

0 / 5

Brasil

Marketing y Ventas

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Sobre mí
•    Passion and enthusiasm in Marketing, Communication, Digital, Social Media, Product launch and Trade Marketing Execution.
•    Building brands in large multinational companies such as Coca-Cola, Nestlé, Britvic, Michelin, Dentsply and British American Tabaco, via DPZ Publicity agency.
•    Acting in the leadership and engagement of people and projects execution with excellent results in performance and profitability, with full P&L responsibility.
•    Skills and abilities in identifying business opportunities to maximize the consumer experience across all touch points.
•    Ability to understand the FMCG Market, analyze the competition and trends, to develop marketing strategic planning and communication plan through ATL activities and BTL actions.
•    Understanding opportunities and definition of strategic and plan to launch new products, via pricing and Market share increase, with economic viability.
•    Interaction with advertising agencies, digital, press, events, research, CRM and Trade.
•    Intarface with Sales and Direct customers and distributors.
•    Budget management and forecast and strategic planning.
•    Innovative profile, persuasive negotiator with structured thinking, focus and oriented in results.
•    Living abroad, with residence in the Netherlands, Portugal, United States and France.
•    MBA in Business Management; MBA in Marketing Executive IAG  and Graduated in Law.
•    Fluent English and French and advanced Spanish.
Historia laboral
Building brand position and communication plan for Mixxon Group (brazilian retailer in fashion)
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