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01/2006 – 09/2011 Jefe de Ventas canal Mayorista / Industria / distribuidores

Empresa dedicada a la elaboración y comercialización de fiambres, ( ex Campo Frío). Responsable del canal mayoristas y distribuidores, con una dotación de 6 vendedores,
Desarrolle e Incrementé la participación del canal del 15 % , al 40 %,de la compañía, logrando incorporar distribuidores en Capital Federal Y GBA,
Modifiqué, condiciones comerciales del canal, logrando mayor eficiencia y rentabilidad.

_ _

_LOS 5 HISPANOS S.A._

12/2004 –10/2005   Gerente de Ventas

Responsable del canal supermercados, reportando al director del canal, unos de los dueños de la empresa, con una dotación, de 2 ejecutivos de cuentas, un jefe de reposición y 28 repositores en forma directa, para la atención de todas las grandes cuentas de supermercados (Jumbo, Carrefour, Norte, Dia, Disco, La Anónima, Wal –Mart, Eki, Libertad, Auchan, Líder Price)
Planifique estrategias de promociones, degustaciones, etc.
Incorpore productos, logrando que ampliar nuestro portafolio de productos.
Incorpore clientes logrando el 100 % de cobertura en el canal.
Desarrollé marcas propias para el canal (Sulli, 6 Puntas, Uno, G. Value, Coto, Vea, Lider Price etc.)

07/1989 – 09/2004   _NESTLE ARGENTINA S.A._

12/1998 – 08/2004 Gerente de Ventas Canal

Responsable del canal minoristas y distribuidores, con una dotación de 42 vendedores, 6 supervisores, 4 supervisores de campo, 1 cobrador y 2 analista de cuentas corrientes, para la atención directa de 7.000 clientes.

Programación de producción, planificación y estrategias de promociones etc.

Avances diarios de estadísticas por vendedor, supervisor. Armado de rutas (Frecuencia de visitas y entrega de pedidos)

En dicho período, obtuve los siguientes logros:
Incrementé nuestra distribución horizontal en un 50 %, logrando que nuestros distribuidores en GBA, aceptaran un sistema mixto de distribución. Variabilicé sueldos logrando una mayor motivación personal de cada colaborador

Desarrollé canales alternativos (Estaciones de servicios, comedores, colegios, fábricas, mercados cerrados, catering, etc.), logrando generar variables de consumo, hasta el momento inexistentes.

06/1993 – 12/1998 Supervisor de ventas, canal Interior

Responsable de 10 distribuidores en el Gran Buenos Aires y 8 el interior de la provincia de Bs. As. Venta, logística, distribución, promociones, ofertas y negociaciones con principales clientes del interior. Colaboré en las aperturas de distintos centros de distribución del interior del país, Rosario, Córdoba, Tucumán, Mendoza, Mar del Plata y Bahía Blanca, Planificación de zonas, selección y capacitación del personal, vendedores y supervisores.

09/1991 – 06/1993 Ejecutivo de cuentas, canal supermercados

Responsable de la negociación, reposición y cobranza de grandes cuentas, Jumbo, Carrefour, Coto, Su Supermercado, Hawai

Diagramación, organización y frecuencias de reposición en las bocas, con 12 repositores

03/1990 – 09/1991 Supervisor de ventas, canal minoristas - mayoristas

Responsable de Gran Buenos Aires, zona Oeste y Norte, donde tenía a cargo 10 vendedores en venta directa

Atención de los principales mayoristas ventas y cobranzas (Rasso Hnos., Amigazo,)

07/1989 – 03/1990 Preventista, canal minoristas

03/1984 – 02/1988   _COCA COLA ARGENTINA S. A._

01/1987 – 02/1988 Jefe de Equipo, canal minoristasRealicé la implementación de ventas por distribuidores a venta directa en zonas del conurbano. Diagramación de ruteos, supervisando la tarea 11 vendedores, avance de estadísticas, coaching etc.     03/1984 – 12/1986   Preventista, canal minoristas","rawText":"_CAMPO AUSTRAL SRL_ 01/2006 – 09/2011 Jefe de Ventas canal Mayorista / Industria / distribuidores Empresa dedicada a la elaboración y comercialización de fiambres, ( ex Campo Frío). Responsable del canal mayoristas y distribuidores, con una dotación de 6 vendedores, Desarrolle e Incrementé la participación del canal del 15 % , al 40 %,de la compañía, logrando incorporar distribuidores en Capital Federal Y GBA, Modifiqué, condiciones comerciales del canal, logrando mayor eficiencia y rentabilidad.    _ _ _LOS 5 HISPANOS S.A._ 12/2004 –10/2005   Gerente de Ventas Responsable del canal supermercados, reportando al director del canal, unos de los dueños de la empresa, con una dotación, de 2 ejecutivos de cuentas, un jefe de reposición y 28 repositores en forma directa, para la atención de todas las grandes cuentas de supermercados (Jumbo, Carrefour, Norte, Dia, Disco, La Anónima, Wal –Mart, Eki, Libertad, Auchan, Líder Price) Planifique estrategias de promociones, degustaciones, etc. Incorpore productos, logrando que ampliar nuestro portafolio de productos. Incorpore clientes logrando el 100 % de cobertura en el canal. Desarrollé marcas propias para el canal (Sulli, 6 Puntas, Uno, G. Value, Coto, Vea, Lider Price etc.) 07/1989 – 09/2004   _NESTLE ARGENTINA S.A._ 12/1998 – 08/2004 Gerente de Ventas Canal Responsable del canal minoristas y distribuidores, con una dotación de 42 vendedores, 6 supervisores, 4 supervisores de campo, 1 cobrador y 2 analista de cuentas corrientes, para la atención directa de 7.000 clientes. Programación de producción, planificación y estrategias de promociones etc. Avances diarios de estadísticas por vendedor, supervisor. Armado de rutas (Frecuencia de visitas y entrega de pedidos) En dicho período, obtuve los siguientes logros: Incrementé nuestra distribución horizontal en un 50 %, logrando que nuestros distribuidores en GBA, aceptaran un sistema mixto de distribución. Variabilicé sueldos logrando una mayor motivación personal de cada colaborador Desarrollé canales alternativos (Estaciones de servicios, comedores, colegios, fábricas, mercados cerrados, catering, etc.), logrando generar variables de consumo, hasta el momento inexistentes. 06/1993 – 12/1998 Supervisor de ventas, canal Interior Responsable de 10 distribuidores en el Gran Buenos Aires y 8 el interior de la provincia de Bs. As. Venta, logística, distribución, promociones, ofertas y negociaciones con principales clientes del interior. Colaboré en las aperturas de distintos centros de distribución del interior del país, Rosario, Córdoba, Tucumán, Mendoza, Mar del Plata y Bahía Blanca, Planificación de zonas, selección y capacitación del personal, vendedores y supervisores. 09/1991 – 06/1993 Ejecutivo de cuentas, canal supermercados Responsable de la negociación, reposición y cobranza de grandes cuentas, Jumbo, Carrefour, Coto, Su Supermercado, Hawai Diagramación, organización y frecuencias de reposición en las bocas, con 12 repositores 03/1990 – 09/1991 Supervisor de ventas, canal minoristas - mayoristas Responsable de Gran Buenos Aires, zona Oeste y Norte, donde tenía a cargo 10 vendedores en venta directa Atención de los principales mayoristas ventas y cobranzas (Rasso Hnos., Amigazo,) 07/1989 – 03/1990 Preventista, canal minoristas 03/1984 – 02/1988   _COCA COLA ARGENTINA S. 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