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En ventas y operaciones lidere grupos de trabajo de hasta 270 personas teniendo gerencia media en mi reporte, en los sectores de consumo masivo y farmacéutico.
Tuve la oportunidad de diseñar e implementar promociones dirigidas al consumidor final, calculando el punto de equilibrio para la factibilidad de ejecución, estableciendo lineamientos y campañas publicitarias de las mismas.
En comercial en la elaboración de estructura de costos por productos para establecer el margen de rentabilidad. Diseño de planogramas y layout de tiendas de retail, encargado del departamento de compras, realizando negociaciones con los principales proveedores del ramo de consumo masivo y farmacéutico. Responsable de aumentar la cartera de clientes crédito.
Adicionalmente en conjunto con el departamento de recursos humano participe en el diseño de las descripción de cargo de los departamentos de comercial y operaciones.","rawText":"Profesionalmente me he desempeñado en diferentes áreas durante mi trayectoria de 20 años en el área de ventas, compras, operaciones, comercial, logística y promociones, ocupando cargos gerenciales en empresas como Alimentos Polar, Molinos Nacionales (Grupo Gruma) y Farmacias Meditotal. En ventas y operaciones lidere grupos de trabajo de hasta 270 personas teniendo gerencia media en mi reporte, en los sectores de consumo masivo y farmacéutico. Tuve la oportunidad de diseñar e implementar promociones dirigidas al consumidor final, calculando el punto de equilibrio para la factibilidad de ejecución, estableciendo lineamientos y campañas publicitarias de las mismas. En comercial en la elaboración de estructura de costos por productos para establecer el margen de rentabilidad. Diseño de planogramas y layout de tiendas de retail, encargado del departamento de compras, realizando negociaciones con los principales proveedores del ramo de consumo masivo y farmacéutico. Responsable de aumentar la cartera de clientes crédito. Adicionalmente en conjunto con el departamento de recursos humano participe en el diseño de las descripción de cargo de los departamentos de comercial y operaciones.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/dff402c8ed2b43eac4505d33d699edab/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Farmacias Meditotal (Farmacéutica)
Gerente de Comercialización    Mar. 2014 –Jun 2017
Venezuela
Planificar y establecer los lineamientos estratégicos en material de compras (materiales, productos y materia prima), manejo del centro de distribución, posicionamiento y comercialización de los productos de la organización, asegurándose de establecer el surtido de producto ajustado a la demanda y satisfacción de nuestros clientes. Elaborar y administrar el presupuesto del departamento (Actividades promocionales, Estudios de Mercado, CDD). Establecer relaciones estratégicas con droguerías, laboratorios y fabricantes de consumo masivo tendentes al incremento de las ventas y rentabilidad. Monitorear la evolución del mercado y de los productos para establecer las estrategias que nos permitan ser competitivos en el mercado, buscando el mix adecuado en el establecimiento de los márgenes comerciales por categoría, que garanticen rentabilidad sostenida del negocio. Diseño de los layout de las sucursales, estableciendo el mix de categorías según la estructura de costos de cada una de ellas.
30 Personas a cargo.
Manejaba un presupuesto anual propio.
Farmacias Meditotal (Farmacéutica)
Gerente de Operaciones    Oct. 2012 – Feb. 2014
Venezuela
Planificar y dirigir los procesos de operaciones de todas las Farmacias, a fin de garantizar la operatividad de la misma, maximizar la satisfacción del cliente, minimizar los costos operativos de mantenimiento, mermas y contribuir a maximizar las ventas y crecimiento del negocio de Farmacias Meditotal. Elaborar y administrar el presupuesto de todas las sucursales. Identificar oportunidades de negocio para incrementar las ventas de la empresa, bien sea en restructuración de sucursales o reubicación de las mismas, así como la apertura de nuevos puntos de ventas. Garantizar el cumplimiento de los indicadores de gestión presentando un informe mensual de los mismos a la Gerencia General. Desarrollar planes de carrera en conjunto con RRHH para todo su personal a su cargo. Teniendo bajo mi cargo un total de 270 personas.
Farmacias Meditotal(Farmacéutica)
Gerente de Comercialización    Mar. 2011 -Sep. 2012
Venezuela
Planificar y establecer los lineamientos estratégicos en material de compras (materiales, productos y materia prima), manejo del centro de distribución, posicionamiento y comercialización de los productos de la organización, asegurándose de establecer el surtido de producto ajustado a la demanda y satisfacción de nuestros clientes. Elaborar y administrar el presupuesto del departamento (Actividades promocionales, Estudios de Mercado, CDD).
Establecer relaciones estratégicas con droguerías, laboratorios y fabricantes de consumo masivo tendentes al incremento de las ventas y rentabilidad.
Monitorear la evolución del mercado y de los productos para establecer las estrategias que nos permitan ser competitivos en el mercado, buscando el mix adecuado en el establecimiento de los márgenes comerciales por categoría, que garanticen rentabilidad sostenida del negocio.
20 Personas a cargo.
Manejaba un presupuesto anual propio.

Distribuciones Rohmer (Consumo masivo)
Gerente de Ventas    Oct. 2010 – Feb. 2011
Venezuela
En el área Oriente, teniendo bajo mi responsabilidad 01 Gerente de División y 06 Gerentes de Área ubicados en las ciudades de Barcelona, Anaco, El Tigre, Cumana y Carupano, cada uno con una estructura de vendedores y promotores a su cargo, total personal que me reportaba 60, con una venta de 18 MM de Bs. mensual, siendo distribuidor exclusivo de proveedores como Colgate&Palmolive, SC Johnson, Johnson&Johnson, 3M, Loreal, Eveready entre otros.
60 Personas a cargo.
Manejaba un presupuesto anual propio.

Molinos Nacionales, C.A. (Consumo masivo)
Gerente de Canal Mixto    Oct. 2006 – Sep. 2010
Venezuela
En el área Oriente Norte, reportándome 05 vendedores en las zonas de Barcelona-Puerto la Cruz con una cartera de clientes de 180 compuesta por las cadenas nacionales y regionales, S/M y mayoristas de todo el territorio a mi cargo y la zona de Margarita a través de un distribuidor DIROCA, el cual atiende 1585 clientes, con una fuerza de ventas de 13 vendedores. La empresa maneja un portafolio de 10 Categorías las funciones del cargo son el seguimiento al cumplimiento de los objetivos asignados por la gerencia nacional, manejando el presupuesto promocional diseñando actividades promociónales regionales, así como implantar las nacionales, llevando el control de la plantilla de los promotores contratados (total 10), teniendo como empresa outsourcing Best Promociones. Manejando además toda la información del inventario en complemento con el personal de administración y logística, apoyando el diseño de rutas de despacho.

Alimentos Polar (Consumo masivo)
Coordinador Territorial de ventas    Ago. 1997 – Oct. 2005
Venezuela
En el área Oriente Norte, teniendo bajo mi responsabilidad 05 Representantes de Ventas en las zonas de Barcelona, Cumana, Carpiano, Valle de la Pascua y Margarita, la venta de 24 MM de kilos al año 20 MM de US$, con una cartera de clientes de 164 (todos los mayoristas del Área), manejando 26 categorías y 144 sku´s, anterior a este estuve como Coordinador territorial de ventas en la zona de Barcelona-Valle de la Pascua, teniendo a mi cargo 5 vendedores que atendían a todos los supermercados grandes de la zona.","rawText":"Farmacias Meditotal (Farmacéutica) Gerente de Comercialización Mar. 2014 –Jun 2017 Venezuela Planificar y establecer los lineamientos estratégicos en material de compras (materiales, productos y materia prima), manejo del centro de distribución, posicionamiento y comercialización de los productos de la organización, asegurándose de establecer el surtido de producto ajustado a la demanda y satisfacción de nuestros clientes. Elaborar y administrar el presupuesto del departamento (Actividades promocionales, Estudios de Mercado, CDD). Establecer relaciones estratégicas con droguerías, laboratorios y fabricantes de consumo masivo tendentes al incremento de las ventas y rentabilidad. Monitorear la evolución del mercado y de los productos para establecer las estrategias que nos permitan ser competitivos en el mercado, buscando el mix adecuado en el establecimiento de los márgenes comerciales por categoría, que garanticen rentabilidad sostenida del negocio. Diseño de los layout de las sucursales, estableciendo el mix de categorías según la estructura de costos de cada una de ellas. 30 Personas a cargo. Manejaba un presupuesto anual propio. Farmacias Meditotal (Farmacéutica) Gerente de Operaciones Oct. 2012 – Feb. 2014 Venezuela Planificar y dirigir los procesos de operaciones de todas las Farmacias, a fin de garantizar la operatividad de la misma, maximizar la satisfacción del cliente, minimizar los costos operativos de mantenimiento, mermas y contribuir a maximizar las ventas y crecimiento del negocio de Farmacias Meditotal. Elaborar y administrar el presupuesto de todas las sucursales. Identificar oportunidades de negocio para incrementar las ventas de la empresa, bien sea en restructuración de sucursales o reubicación de las mismas, así como la apertura de nuevos puntos de ventas. Garantizar el cumplimiento de los indicadores de gestión presentando un informe mensual de los mismos a la Gerencia General. Desarrollar planes de carrera en conjunto con RRHH para todo su personal a su cargo. Teniendo bajo mi cargo un total de 270 personas. Farmacias Meditotal(Farmacéutica) Gerente de Comercialización Mar. 2011 -Sep. 2012 Venezuela Planificar y establecer los lineamientos estratégicos en material de compras (materiales, productos y materia prima), manejo del centro de distribución, posicionamiento y comercialización de los productos de la organización, asegurándose de establecer el surtido de producto ajustado a la demanda y satisfacción de nuestros clientes. Elaborar y administrar el presupuesto del departamento (Actividades promocionales, Estudios de Mercado, CDD). Establecer relaciones estratégicas con droguerías, laboratorios y fabricantes de consumo masivo tendentes al incremento de las ventas y rentabilidad. Monitorear la evolución del mercado y de los productos para establecer las estrategias que nos permitan ser competitivos en el mercado, buscando el mix adecuado en el establecimiento de los márgenes comerciales por categoría, que garanticen rentabilidad sostenida del negocio. 20 Personas a cargo. Manejaba un presupuesto anual propio. Distribuciones Rohmer (Consumo masivo) Gerente de Ventas Oct. 2010 – Feb. 2011 Venezuela En el área Oriente, teniendo bajo mi responsabilidad 01 Gerente de División y 06 Gerentes de Área ubicados en las ciudades de Barcelona, Anaco, El Tigre, Cumana y Carupano, cada uno con una estructura de vendedores y promotores a su cargo, total personal que me reportaba 60, con una venta de 18 MM de Bs. mensual, siendo distribuidor exclusivo de proveedores como Colgate&Palmolive, SC Johnson, Johnson&Johnson, 3M, Loreal, Eveready entre otros. 60 Personas a cargo. Manejaba un presupuesto anual propio. Molinos Nacionales, C.A. (Consumo masivo) Gerente de Canal Mixto Oct. 2006 – Sep. 2010 Venezuela En el área Oriente Norte, reportándome 05 vendedores en las zonas de Barcelona-Puerto la Cruz con una cartera de clientes de 180 compuesta por las cadenas nacionales y regionales, S/M y mayoristas de todo el territorio a mi cargo y la zona de Margarita a través de un distribuidor DIROCA, el cual atiende 1585 clientes, con una fuerza de ventas de 13 vendedores. La empresa maneja un portafolio de 10 Categorías las funciones del cargo son el seguimiento al cumplimiento de los objetivos asignados por la gerencia nacional, manejando el presupuesto promocional diseñando actividades promociónales regionales, así como implantar las nacionales, llevando el control de la plantilla de los promotores contratados (total 10), teniendo como empresa outsourcing Best Promociones. Manejando además toda la información del inventario en complemento con el personal de administración y logística, apoyando el diseño de rutas de despacho. Alimentos Polar (Consumo masivo) Coordinador Territorial de ventas Ago. 1997 – Oct. 2005 Venezuela En el área Oriente Norte, teniendo bajo mi responsabilidad 05 Representantes de Ventas en las zonas de Barcelona, Cumana, Carpiano, Valle de la Pascua y Margarita, la venta de 24 MM de kilos al año 20 MM de US$, con una cartera de clientes de 164 (todos los mayoristas del Área), manejando 26 categorías y 144 sku´s, anterior a este estuve como Coordinador territorial de ventas en la zona de Barcelona-Valle de la Pascua, teniendo a mi cargo 5 vendedores que atendían a todos los supermercados grandes de la zona.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/dff402c8ed2b43eac4505d33d699edab/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. 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