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Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"08.2009 - Presente | Argentine Gaming Group, Argentina. Entretenimiento.
Jefe / Supervisor / Responsable, Jefe Corporativo de Marketing. Marketing. (Bingos Avellaneda, Alto Avellaneda y Fcio Varela). Analisis y segmentacion de clientes. Targeting. Road Map de los productos de la compañía (Diseño-Proveedores-Creatividad-Lanzamiento-Medición). Rediseño y estandarizacion de la comunicacion interna de MKT. Diseño del plan de marketing del area. Data mining. Coordinación de las acciones externas de marketing dentro de las salas de juego. Seguimiento y ejecucion del presupuesto del programa de fidelizacion y de Publicidad. Co-branding. Coordinacion de investigaciones de mercado cualitativas y cuantitativas. Mistery Shopper. Confeccion de informes para reportar a inversionistas del grupo. Relevamiento Competencia: Benchamarking. Estudio de evolución de mercado. Desarrollo de herramientas de evaluación competencia.Publicidad masiva (televisión, radios, vía pública y BTL) con asesoramiento de la Agencia Cravero Lanis hasta 2010 y de forma directa a partir de 2011. Responsable del programa de fidelizacion de clientes Tarjeta Joker y Tarjeta Joker VIP. Responsable de la atencion al cliente en todas las 3 salas de juegos de la empresa (42 personas a cargo). Control de rentabilidad y desviaciones presupuestarias. Lanzamiento (Start UP) de la Tarjeta VIP del Programa de Fidelidad con sistema de Concierge (Similar a las tarjetas de Crédito). Gestión e implementación por Tablero de Comando del área. . Organización integral de shows estelares, contratación de celebrities para exposición estratégica de la marca. Start up y análisis de datos del sistema de Business Inteligence (Qlikview) de la compañia. Coordinador de Redes Sociales y comunicación digital.

09.2008 - 08.2009 | Grupo Dr. Cormillot, Argentina. Otra.
Jefe / Supervisor / Responsable, Jefe de Marketing. Desarrollo de Negocios. Aperturas de nuevas franquicias. Analisis de mercado previos a la apertura. Estudio del mercado local. Responsable del set up de mas de 31 franquicias en el interior y exterior del pais. Coordinación de la apertura de la mismas. Coordinación de actividades promocionales de las unidades de negocios. Negociación de acuerdos con empresas. Coordinación de las acciones publicitarias de las unidades de negocios. Comunicación institucional y vinculación con la comunidad por parte de las empresas. Implementación de politicas de calidad y manuales de imagen corporativa. Lider de proyecto en el desarrollo de la plataforma de capacitacion a distancia. Desarrollo y coordinacion de la plataforma e-learning de la compañia para capacitar a mas de 800 profesionales en la red. Creacion de aulas virtuales e implementacion del cronograma anual de capacitaciones de todo el grupo. Desarrollo de nuevos productos vinculados al area de hospitalidad (integrando Salud con hoteleria). En el area de RR.HH: Coordinacion de la seleccion de personal de las aperturas de las franquicias. Análisis de desvíos de personal. Desarrollo de la intranet de RR.HH del Grupo. Comunicación interna. Gestión por competencias. Responsable directo sobre el area de capacitacion del area administrativa y call center. Lider de proyecto en el desarrollo de la plataforma de capacitacion a distancia.

12.2007 - 09.2008 | Grupo Dr. Cormillot - Dieta Club, Argentina. Salud.
Jefe / Supervisor / Responsable, Responsable de franquicias y RRHH. Producto. Responsable de Franquicias. Start up del area. Acuerdos con empresas. Apertura de franquicias (31). Gestion integral y asistencia en las aperturas: marketing, comercial, aprobacion de locales, graficas, lay out de la franquicia y selección de RRHH. Relaciones con los medios graficos y radiales en las aperturas. Seguimiento e investigacion de mercado precio a las aperturas de las franquicias, focus groups, determinacion de politicas comerciales corporativas. Desarrollo de productos regionales de acuerdo a la demanda local de cada mercado. Creacion del programa "Dieta Club Spa". Análisis del rendimiento de los RRHH en las Franquicias.

06.2007 - 12.2007 | Starwood Hotels - Sheraton Mar del Plata, Argentina. Hotelería.
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