Mi historial laboral ha sido tomado directamente de mi perfil en Linkedin, por lo que se encuentra 100% en inglés. Si deseas leerlo en español, puedes solicitarme una copia de mi resume y lo haré llegar :) Para mayores detalles, puedes dirigirte a mi perfil de Linkedin y comprobar la información.
WORK EXPERIENCE (7 years)
Director at Creatiff Comunicación Creativa (Marketing & Advertising)
Mexico City, Mexico
Creatiff comprehends particular freelance projects I have led along these two years and a half, accompanied by an amazingly talented team I had the opportunity to build and coach, integrated by designers, developers, writers, photographers, and CM's.
I have had the opportunity of leading incredible interesting projects for SMBs in strategic planning, digital marketing, content marketing, branding, and editorial design for Argentina, Peru, Bolivia, Brazil, Colombia, Dominican Republic, Mexico, and Venezuela.
We have also had the pleasure of sharing credits with LiME Design, one of the top Peruvian design agencies, in social media marketing projects.
Marketing Manager at Connexa Network AG (Internet & Technologies)
My job functions were focused on digital marketing and content strategy. I was accountable for creating and developing the marketing plan for the startup, I also collaborated on the branding strategy, the reseller guide, and part of the Customer Experience strategies in the first year of the startup. I worked closely with the CEO, the COO, and the CBDO and managed a team composed by a graphic designer, a copywriter, and an analyst.
Our GTM and marketing plan led us to be selected for an acceleration process with Society3 Group in Switzerland. We were also selected as a top 50 startup by the 2017 Startup Grind Global Conference, which gave us the opportunity to exhibit the product in one of their fairs in Silicon Valley.
Probably, the biggest challenge when it comes to startups and entrepreneurship is handling constant spins on the game plan, instability, and lack of budget. Being able to lead a multi-cultural team, connecting with people around the globe, and learning about the startup ecosystem and audiences in Europe and the US were the most satisfying things about this amazing experience!
• Editorial Director at Editorial Destino (Editorial)
The bulk of my experience in planning, content, trade, and production was acquired leading three editorial projects in Editorial Destino. I worked closely with the CEO and the editor and directed a team composed of twelve writers, photographers, designers, and trade coordinators.
I turned a local 32-pages tourism magazine into a 104-pages magazine distributed nationwide and launched a sibling one for a specific region of the country.
We also took our product and converted it into the largest tourism digital guide in Venezuela focused on the Venezuelan Andes. In this occasion, my work was especially focused on the product design, carefully taking the paper experience into a digital experience.
I scaled positions in Editorial Destino until I became one of the five partners of the company.
Dealing with the biggest economic crisis so far in Venezuela, along with the paper crisis (the shortage of raw material) made impossible for us to continue our editorial projects; however, I have a special place in my heart for editorial products and have the wish of going back to the industry, sometime.
• Editorial Coordinator at Editorial Destino (Editorial)
I was accountable for overseeing the editorial content and the production timelines, I was also responsible for the production of 40% of the content of each issue. I worked closely with the editor and the art director and coordinated the team of writers.
As Editorial Coordinator, I created, developed, and launched six new content sections and optimized the original content structure of the magazine pursuing the objective of conquering new readers. The new content strategies pulled us closer to new markets and opened new opportunities for the company, concluding in two new editorial products and the expansion of the current one.
• Digital Manager and Art Coordinator at Editorial Destino (Editorial)
I created, coordinated, and executed the digital marketing plan for the main publication of the company, positioning the product in the Andes region of the country and increasing sales in a 32%. I worked closely with the editor and the art director.
I also coordinated the preparation and development of the advertising artworks for all the publications of the company.
• Marketing Manager at Coldwell Banker San Cristóbal (Real Estate)
I led the planning, development, coordination, and execution of all marketing strategies of this real estate agent. I also collaborated in the Customer Experience strategic planning. I worked closely with the CEO and the real estate brokers team.
We exponentially increased sales and became a recognized role model for other agents in other cities of the country, especially because of disruptive communications tactics.
As a result of my work, I was invited to collaborate on the planning and development of marketing strategies for Coldwell Banker Cúcuta, in Colombia.
• Freelance Social Media Manager and Designer (Independent)
I managed social media projects and art projects in an independent way for local SMBs and magazines in San Cristóbal (Venezuela) and Cúcuta (Colombia)
• EF SET: English Certification - C1 Advanced
See certificate at https://www.efset.org/cert/znyYbF?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BawERbN%2BgQLiOJJETAszgmg%3D%3D
• HubSpot: Inbound Marketing Specialist
See certificate at https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/40C1A7803ACC4BE4936A0A78A26CBBBF