Freelance Toronto, Canada
July 2014 - Current
Conceptualized, planned, designed, and produced marketing and branding elements. Conceived diverse printed materials such as brochures, annual reports, posters, signages, banners, web banners and more. Developed a proposal with new brand elements to improve the existing identity.
Sprachcaffe - SC travel Adventure - Passion for Desserts - Chillax Pamper & Relax.
Creatia Advertising Caracas, Venezuela
General Creative Director
February 2007 - June 2014
Managed, planned, monitored and successfully led the day-to-day activities of the agency, developed integrated strategies and conceptualized memorable and effective campaigns ranging from television, radio, print, branding, web design, editorial design, ATL, BTL, digital platforms.
Over 5 years of experience in the pre-production, production and post-production audiovisual.
AMEX - B.O.D. (Bank) - CorpBanca (Bank) - Occidental Insurance
Draft FCB Caracas, Venezuela (Interpublic Group of Companies)
Senior Art Director
January 2000 - June 2007
Managed most important clients of the agency. Interpreted, conceptualized, designed and recommended effective and creative visual ideas for each project. Worked in complex and special projects translating them into engaging and dynamic campaigns. Effectively fulfilled project timelines.
Pepsi - Oreo - Renault - SC Johnson - Revlon - Ziploc
Chips Ahoy! - General Electric - Glade – Polar
Fisher GREY Caracas, Venezuela (WPP plc)
July 1995 - December 1999
Worked largely with pre-production, production, direction and supervision of photo and audiovisual sessions, typography, branding, print design, packaging design, editorial design, corporative identity, POP, preparation of final artwork, digital retouching and illustrations.
Mc. Donald´s - Procter & Gamble - Henkel - Campbell´s - Gatorade - Mack Trucks
3M - Absolut Vodka - Honda - Chivas Regal - Lucky Strike