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 Gestión y Control de las campañas comerciales Retail, adquisición y gestión de clientes y/o no clientes (250 campañas, 4.5MM clientes)
 Gestión y Control del proceso completo de comunicaciones emailing- SMS basado en una estrategia de política de contactos
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Ejecutivo Senior Fidelización y Retención de Clientes
Diseñar y ejecutar la estrategia comercial para reducir churn a nivel cliente. Definición y Ejecución Pilotos EBM
Definición de una estrategia de retención diferenciada según rentabilidad cliente ejecutada en el contact center.
Logré mediante acciones en canales y campañas comerciales aumentar la efectividad de retención en 2 p.p mensual

Ejecutivo Senior Segmento Afluente y Potencial
Diseñe y ejecuté campañas comerciales a más de 160 mil clientes aumentando indicadores de adquisición, saldos, venta cruzada, cash management y fidelización
Diseñe y ejecuté de las estrategias de customer journey .Logré el incremento de ratio de cross selling en 15% , uso de la banca por internet aumente 4 p.p y el ratio de fuga se disminuya 3 p.p
Desplegué el primer modelo de atención virtual carterizado con 38 Asesores Virtuales, definiendo toda la estrategia y metas comerciales

Ejecutivo Segmentos Desarrollo Comercial
Definí y ejecuté pilotos y/o campañas comerciales multisegmento gestionando venta cruzada, ratio de fuga y satisfacción de clientes. Definición estrategia del equipo especializado (15 Evs)
Gestioné el producto Pago Automático aumentando ratios de cross sell y cash management.Desarrollo de nuevos procesos , definición de incentivos hacia canales y gestión de post venta.","rawText":"Jefe Temporal Gestión de Campañas-CRM  Gestión y Control de las campañas comerciales Retail, adquisición y gestión de clientes y/o no clientes (250 campañas, 4.5MM clientes)  Gestión y Control del proceso completo de comunicaciones emailing- SMS basado en una estrategia de política de contactos  Rediseño proceso emailing MKT integrado con una nueva plataforma Marketing Cloud (Responsys) Ejecutivo Senior Fidelización y Retención de Clientes Diseñar y ejecutar la estrategia comercial para reducir churn a nivel cliente. Definición y Ejecución Pilotos EBM Definición de una estrategia de retención diferenciada según rentabilidad cliente ejecutada en el contact center. Logré mediante acciones en canales y campañas comerciales aumentar la efectividad de retención en 2 p.p mensual Ejecutivo Senior Segmento Afluente y Potencial Diseñe y ejecuté campañas comerciales a más de 160 mil clientes aumentando indicadores de adquisición, saldos, venta cruzada, cash management y fidelización Diseñe y ejecuté de las estrategias de customer journey .Logré el incremento de ratio de cross selling en 15% , uso de la banca por internet aumente 4 p.p y el ratio de fuga se disminuya 3 p.p Desplegué el primer modelo de atención virtual carterizado con 38 Asesores Virtuales, definiendo toda la estrategia y metas comerciales Ejecutivo Segmentos Desarrollo Comercial Definí y ejecuté pilotos y/o campañas comerciales multisegmento gestionando venta cruzada, ratio de fuga y satisfacción de clientes. Definición estrategia del equipo especializado (15 Evs) Gestioné el producto Pago Automático aumentando ratios de cross sell y cash management.Desarrollo de nuevos procesos , definición de incentivos hacia canales y gestión de post venta.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/edc0f5bcfae2ed0e0758842ac061438e/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"E. R.","companyId":783150,"companyHash":"edc0f5bcfae2ed0e0758842ac061438e","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"Ninguna calificación todavía","average":0,"ratingText":"Ninguna calificación todavía"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"US","name":"Estados Unidos","class":"flag flag-us","url":"https://www.workana.com/freelancers/united-states?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 0,00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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