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Add a voracious search for new trends and tech innovation, and the results are eye and soul catching customer experiences.
I consider myself a mass market specialized creative.
It´s not a title you can hang on a wall, nor fill in a form, but many succesfull cases endorse it.

I´m lucky: I do what I love to do.

*Experiencia*

Specialties

• Dedication, creativity,and passion.
• Ability to think 360º proyects with a solid understanding of materials
• Solid knowledge of several printing processes (Offset, Flexography, Screen-print, Lithography) and pre-press.
• Strong skills in color correction and photo retouching
• Strong attention to detail, flexible and able to work in a hyper fast-paced environment
• Ability to multi-task and perform with short deadlines and long-term projects
• Possess problem-solving & organizational skills","rawText":"Passion guides my hand, and a deep understanding of what people expect to feel when choosing a product. Add a voracious search for new trends and tech innovation, and the results are eye and soul catching customer experiences. I consider myself a mass market specialized creative. It´s not a title you can hang on a wall, nor fill in a form, but many succesfull cases endorse it. I´m lucky: I do what I love to do. *Experiencia* Specialties • Dedication, creativity,and passion. • Ability to think 360º proyects with a solid understanding of materials • Solid knowledge of several printing processes (Offset, Flexography, Screen-print, Lithography) and pre-press. • Strong skills in color correction and photo retouching • Strong attention to detail, flexible and able to work in a hyper fast-paced environment • Ability to multi-task and perform with short deadlines and long-term projects • Possess problem-solving & organizational skills","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e23f1741cb842cc5852e642f7868dac7/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Experience

Creative Consultant

E.T.bacter : creative pandemia

September 2011 – Present (11 months) universal

Creativity is like Pandora´s box: once you open it, you can´t stop the infection. Anytime you need to spread some light or magic over a topic, a problem, untie a knot; come and ask for your e.t. bacter dose.
Is the only disease that will make you feel better than excercise and healthy food.
Therapeutic effect
Ensures high quality of creative work and production by guiding the creative process and design concepts meeting the business objectives in such a way that the finished work is strategically sound, of the highest possible quality, remains leading edge and ahead of the competition

100% warranted .
You´ll never regret feeling this sick.

Jefe de Diseño - Design Manager[Issue Group-Godrej](http://www.linkedin.com/company/882335?trk=pro_other_cmpy)

Privately Held; 201-500 employees; Logistics and Supply Chain industry

September 2006 – September 2011 (5 years 1 month)

As a Lead Designer, I´m responsible for the creative output, with oversight of the creative team and creative processes; the ideation, presentation and execution of products, branding and marketing communications campaigns. This position invloves being both a hands-on graphic designer as well as directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements to support the strategic goals and brand.
Direct the activities and professional development of creative team members, including setting expectations and standards (build a culture) for creative team attitude, behavior, teamwork, and professional development, as well as conducting staff reviews.
Contribute to development group discussion regarding potential formats and the latest trends in print techniques.
Coordinate the 4 graphic designers in my department. Decode and develop design requirements for the product area, the area of communication and also for the foreign trade department of the company.
I also oversee any outsourced jobs, such as programming of web pages or developments for different production media (TV, POP)
I transmit the designs concept to different designers, correct and track the design process.
Control the production quality of all graphic pieces and other packaging elements (such as bottles, cups, jars)
I take part in product development in an integral way, working with the laboratory area, engineering and product teams.
During 2008, developed a whole new line of Insects repellents VILLENEUVE (in the acquired company Consell) formulated with an innovative component because of its innocuity , and representing the line with a character (cartoon) that was seen on posters, street ads and POP in the summer campaign-.
Responsible for the overall development of the aesthetic urban concept and of the new brand of the company "DENNEY", whose image is Andrea Frigerio, a well known model in Argentina.

Directora de Arte / Art Director/Algabo

August 2004 – September 2006 (2 years 2 months)

Dirijo y coordino el Departamento de Diseño de Algabo sa., compuesto por 3 diseñadores gráficos, un diseñador industrial y un dieñador web.
Elaboro los briefs de cada una de las tareas de diseño, sea packaging, folletería, POP o presentaciones interactivas o webs.
Colaboro en la elaboración del concepto de los contenidos de los productos, trabajando en la elección de los elementos activos y las fragancias.
Visito ferias internacionales de cosmética (Cosmoprofs), para traer tendencia y novedades en packaging y conceptos de productos.
Superviso y corrijo todas las etapas de los trabajos hasta su finalización.

Lead and coordinate the 5 designers in my office (three graphics, an industrial, a Web).
I decode the marketing brief, research the market and offer several options. I am responsible for corporate image in all material POP, in fairs and exhibitions in the country and the ext.
I travel to fairs abroad to bring aesthetic and product trends.
I point out the design concept to different designers, correct and track the design process.
Contact suppliers, conduct or coordinate follow-up of printing processes, development of masters, caps and bottles.
Compose texts for products, warnings, instructions and accessories.
I illustrate the characters applied on product lines: Sally (of which I am the author), POP, Kids,Colorfun, Chromatics.
Develop the procedures manual, and organized the department of design operation to achieve the certification ISO 9001-2000, which occurred in late 2005. I'm a certified internal auditor by
Bureau Veritas for regular assessments to other sectors of the company.

[](http://www.linkedin.com/profile/view?id=43251719&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Directora+de+Arte+%2F+Art+Director&sortCriteria=R&keepFacets=true&currentTitle=C)Directora de Arte / Art Director[](http://www.linkedin.com/search?search=&currentCompany=C&company=Industrias+Parami+sa&sortCriteria=R&keepFacets=true)Industrias Parami sa

February 1999 – August 2004 (5 years 7 months)

Autora del personaje: Valentina es como vos. Ofrecido a la empresa para sus productos, luego fue convertido en Licencia debido a su gran aceptación.
Dirijo y cooordino el departamento de diseño de la empresa, compuesto por 3 diseñadores graficos.
Elaboro los conceptos de lineas tanto para nenas, varones y teens.
Superviso y corrijo todas las etapas de los trabajos hasta su finalización.

Design and illustrate lines of school supplies and agendas from 1990 to August 2004, as an
employee and as a freelance. Track the production of films and print elements. For a year coordinated the Department of Arts, in addition to fulfilling my duties as a designer, I coordinated 3 graphic designers.
Design and point out school lines and agendas according to the target.
Product design (folders, cartridge belts, handbags) with special shapes, different materials, in conjunction with an industrial designer.
I create the character “Valentina” (of which I am the author), their first and second agenda (including texts), her first school season, her first doll, her first designs of footwear and apparel.
Then the character is marketed as a license, even have its own movie. It is known in Spain, Mexico and Colombia.","rawText":"Experience Creative Consultant E.T.bacter : creative pandemia September 2011 – Present (11 months) universal Creativity is like Pandora´s box: once you open it, you can´t stop the infection. Anytime you need to spread some light or magic over a topic, a problem, untie a knot; come and ask for your e.t. bacter dose. Is the only disease that will make you feel better than excercise and healthy food. Therapeutic effect Ensures high quality of creative work and production by guiding the creative process and design concepts meeting the business objectives in such a way that the finished work is strategically sound, of the highest possible quality, remains leading edge and ahead of the competition 100% warranted . You´ll never regret feeling this sick. Jefe de Diseño - Design Manager[Issue Group-Godrej](http://www.linkedin.com/company/882335?trk=pro_other_cmpy) Privately Held; 201-500 employees; Logistics and Supply Chain industry September 2006 – September 2011 (5 years 1 month) As a Lead Designer, I´m responsible for the creative output, with oversight of the creative team and creative processes; the ideation, presentation and execution of products, branding and marketing communications campaigns. This position invloves being both a hands-on graphic designer as well as directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements to support the strategic goals and brand. Direct the activities and professional development of creative team members, including setting expectations and standards (build a culture) for creative team attitude, behavior, teamwork, and professional development, as well as conducting staff reviews. Contribute to development group discussion regarding potential formats and the latest trends in print techniques. Coordinate the 4 graphic designers in my department. Decode and develop design requirements for the product area, the area of communication and also for the foreign trade department of the company. I also oversee any outsourced jobs, such as programming of web pages or developments for different production media (TV, POP) I transmit the designs concept to different designers, correct and track the design process. Control the production quality of all graphic pieces and other packaging elements (such as bottles, cups, jars) I take part in product development in an integral way, working with the laboratory area, engineering and product teams. During 2008, developed a whole new line of Insects repellents VILLENEUVE (in the acquired company Consell) formulated with an innovative component because of its innocuity , and representing the line with a character (cartoon) that was seen on posters, street ads and POP in the summer campaign-. Responsible for the overall development of the aesthetic urban concept and of the new brand of the company "DENNEY", whose image is Andrea Frigerio, a well known model in Argentina. Directora de Arte / Art Director/Algabo August 2004 – September 2006 (2 years 2 months) Dirijo y coordino el Departamento de Diseño de Algabo sa., compuesto por 3 diseñadores gráficos, un diseñador industrial y un dieñador web. Elaboro los briefs de cada una de las tareas de diseño, sea packaging, folletería, POP o presentaciones interactivas o webs. Colaboro en la elaboración del concepto de los contenidos de los productos, trabajando en la elección de los elementos activos y las fragancias. Visito ferias internacionales de cosmética (Cosmoprofs), para traer tendencia y novedades en packaging y conceptos de productos. Superviso y corrijo todas las etapas de los trabajos hasta su finalización. Lead and coordinate the 5 designers in my office (three graphics, an industrial, a Web). I decode the marketing brief, research the market and offer several options. I am responsible for corporate image in all material POP, in fairs and exhibitions in the country and the ext. I travel to fairs abroad to bring aesthetic and product trends. I point out the design concept to different designers, correct and track the design process. Contact suppliers, conduct or coordinate follow-up of printing processes, development of masters, caps and bottles. Compose texts for products, warnings, instructions and accessories. I illustrate the characters applied on product lines: Sally (of which I am the author), POP, Kids,Colorfun, Chromatics. Develop the procedures manual, and organized the department of design operation to achieve the certification ISO 9001-2000, which occurred in late 2005. I'm a certified internal auditor by Bureau Veritas for regular assessments to other sectors of the company. [](http://www.linkedin.com/profile/view?id=43251719&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Directora+de+Arte+%2F+Art+Director&sortCriteria=R&keepFacets=true¤tTitle=C)Directora de Arte / Art Director[](http://www.linkedin.com/search?search=¤tCompany=C&company=Industrias+Parami+sa&sortCriteria=R&keepFacets=true)Industrias Parami sa February 1999 – August 2004 (5 years 7 months) Autora del personaje: Valentina es como vos. Ofrecido a la empresa para sus productos, luego fue convertido en Licencia debido a su gran aceptación. Dirijo y cooordino el departamento de diseño de la empresa, compuesto por 3 diseñadores graficos. Elaboro los conceptos de lineas tanto para nenas, varones y teens. Superviso y corrijo todas las etapas de los trabajos hasta su finalización. Design and illustrate lines of school supplies and agendas from 1990 to August 2004, as an employee and as a freelance. Track the production of films and print elements. For a year coordinated the Department of Arts, in addition to fulfilling my duties as a designer, I coordinated 3 graphic designers. Design and point out school lines and agendas according to the target. Product design (folders, cartridge belts, handbags) with special shapes, different materials, in conjunction with an industrial designer. I create the character “Valentina” (of which I am the author), their first and second agenda (including texts), her first school season, her first doll, her first designs of footwear and apparel. Then the character is marketed as a license, even have its own movie. 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