Airton R. freelancer experto en Estrategia de Marketing, Investigación, Investigación de Mercado

Airton R.

Popmind Pesquisas

0 / 5

Valor hora:

R$ 50,00

Marketing y Ventas

Sobre mí
Experience over 10 years as consultant of Brazilian largests marketing research companies, with severeal improvements in marketing research process.

In last four years I've been dedicated myself to study academically and professionally the cognitive reactions to marketing elements. These studies were performed in in the following areas: consumer, pharmaceutical, agribusiness and political campaigns.

My focus, both as academic and as marketing researcher, is understand how emotions affect the decision-making process. For this purpose I use quantitative , qualitative and neuromarketing methods.
Historia laboral
* Universidade São Francisco (USF) (Higher Education): Latu Sensu professor.

* Popmind Neuromarketing (Market Research): Popmind's mission is understand the development the cognitive psychology and use the new discoveries of academic field in marketing research projects. Our expertise are neuroscientific projects using eye tracker, facial coding, brain waves and implicity memory methodologies.

* UNINOVE (Higher Education): Professor of Marketing Research, Marketing Strategy and Consumer Behavior in undergraduate and postgraduate courses.

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