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A lo largo de mi experiencia laboral y académica he podido desarrollar habilidades, metodologías enfocadas en la búsqueda,cumplimiento y construcción de los objetivos de negocio. Experiencia que me ha permitido evolucionar y pasar de los procesos de comunicación propios de un diseñador a la generación de estrategias e iniciativas enfocadas en el consumidor. Estas habilidades están basadas en el análisis de información, creación de planes de mercadeo, con sus objetivos y respectivas iniciativas. Como Jefe de marca he generado y ejecutado iniciativas a través de estrategias Digitales, RRSS, publicidad Digital,estrategias para la red de búsqueda de Google, activaciones BTL, ATL. También llevo a cabo funciones de jefe de marca, como velar por la aplicación de los lineamientos y lenguaje de la marca en los diferentes frentes donde interviene las estrategias de mercadeo.
El proceso de coordinación me ha permitido no solo estar a cargo de todos los procesos sino de las personas que lo desarrollan, respetando y apreciando sus opiniones, valorando el trabajo en equipo.

EXPERIENCIA LABORAL
2016 / 2017 Jefe de mercadeo de las marcas: elempleo.com / guia academica / e-hunters
2014 / 2015 Coordinadora de producto / marca carroya.com
2013 / 2014 Casa editorial el tiempo elempleo oil&gas
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