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skype: jaime.arsuaga

With several years of experience in multinational communication, Jaime is a specialist on communication during recession times as well as on the reputation of companies.

Jaime has been the Communications Director for Saab Spain during last 5 years, having led the relationship with the media during the difficult financial crisis. Now he works as freelance for companies like Clicars, Offon or Orio Spain.

Previously he was responsible for the communication technology and new technologies at General Motors in Spain.

His years of experience in various news media companies enable him to have a 360 degree view of the profession.

This experience makes him a renowned expert in communication and public relations in the automotive industry worldwide.

Jaime has a degree in Journalism from the Complutense University of Madrid and has completed additional training in the area of Corporate Communications .

In 2004 he successfully passed the exams for the Informational and Social Affairs Award of the Directorate General of the Spanish Police.

His high communication skills and empathy with journalists make Jaime the ideal partner for companies facing its relations with the media speaker.

Jaime is deeply convinced that the reputation, as a concept broader than communication, will be what makes a difference in the near future in relations between companies and their stakeholders.

He has a strategic vision and always looks at different ways to approach the media to get an impact resulting in additional supportive efforts for his company.","rawText":"jaime.arsuaga.linkedin@gmail.com skype: jaime.arsuaga With several years of experience in multinational communication, Jaime is a specialist on communication during recession times as well as on the reputation of companies. Jaime has been the Communications Director for Saab Spain during last 5 years, having led the relationship with the media during the difficult financial crisis. Now he works as freelance for companies like Clicars, Offon or Orio Spain. Previously he was responsible for the communication technology and new technologies at General Motors in Spain. His years of experience in various news media companies enable him to have a 360 degree view of the profession. This experience makes him a renowned expert in communication and public relations in the automotive industry worldwide. Jaime has a degree in Journalism from the Complutense University of Madrid and has completed additional training in the area of Corporate Communications . In 2004 he successfully passed the exams for the Informational and Social Affairs Award of the Directorate General of the Spanish Police. His high communication skills and empathy with journalists make Jaime the ideal partner for companies facing its relations with the media speaker. Jaime is deeply convinced that the reputation, as a concept broader than communication, will be what makes a difference in the near future in relations between companies and their stakeholders. He has a strategic vision and always looks at different ways to approach the media to get an impact resulting in additional supportive efforts for his company.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/3af85a59dd66d3fa754ee2c349cad9fc/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"2016    Consultor de Comunicación Freelance

Funciones: Asesoramiento en materia de comunicación para diversos clientes (Clicars, Olipes, Grupo Presto Ibérica, Orio Spain, Cachivache Taberna, La Raquetista), colaborador habitual del programa de radio Vuelta Rápida GT (Libertad FM) y de la web Motorgiga.com.

2010-2015    Director de Comunicación de Saab Automobile Spain

Principales logros: Elaboración de plan de comunicación para la nueva etapa de la marca fuera del paraguas de General Motors, minimización del impacto de la crisis económica de la compañía, aparición en portadas de las revistas especializadas tras una etapa de sequía, humanización de la marca.

Funciones: Mantener relaciones estrechas con medios de comunicación, gestionar la comunicación interna entre las oficinas centrales y los 48 concesionarios oficiales, acercar los productos y tecnologías de Saab a los medios especializados, elaborar notas de prensa corporativas y de producto, supervisar contenidos en redes sociales, hacer seguimiento de lo publicado y difundido e intervenir cuando sea necesario.

Motivos del cambio: Desaparición de la marca del mercado español.

2007-2010    Departamento de Comunicación de General Motors España

Principales logros: Acercamiento de la tecnología de vehículo eléctrico a través de un ambicioso plan de comunicación para medios especializados y generalistas, recuperación de protagonismo informativo de Opel en el mercado de los vehículos comerciales.

Funciones: Responsable de Comunicación de Nuevas Tecnologías de Propulsión, Comunicación Corporativa de General Motors, Cuestionarios y notas de prensa, Coordinación presencia Directivos en Foros, congresos, etc. Salones del Automóvil, Organización de viajes periodistas, Organización Entrevistas a los Directivos, Comunicación sobre Vehículos Comerciales.

Motivos del cambio: Promoción a una responsabilidad mayor dentro de una de las marcas (Saab) que se independizó del grupo General Motors.

2004-2007    Redactor jefe de la revista Mundi-Petrol

Funciones: Coordinación de contenidos, redacción y corrección de textos, contacto con anunciantes.

Motivos del cambio: Acceso al área de la comunicación corporativa en la compañía líder del mercado automovilístico mundial.

2004    Redactor del periódico El Pueblo de Ceuta

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