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Digital Relationship Strategist, Political Scientist, Public Opinion and Political Marketing Specialist, passionate for Digital Marketing, Strategic Communications and persuasion. Main experiences include directing, creating and executing Digital Marketing Campaigns to impact the offline environment from Public and Private Sector accounts. These same experiences have given me the opportunity to manage Online Advertising Campaigns with different types of platforms, ranging from Google Adwords to LinkedIN ads, with an emphasis con Facebook Ads. Core abilities come from analytical roles in the different companies I have worked in, monitoring and analyzing Social Media and Open Source content to generate Insights for Strategic Decision Making. Throughout my professional life I have been able to work with clients such as Avianca, Juan Manuel Santos, ProColombia, Unilever, P&G, and Avaya amongst others. Team Player by belief with self-motivation skills.","rawText":"Estratega en Relacionamiento Digital, Politólogo, Máster en Marketing Digital y Comercio Electrónico, Especialista en Opinión Pública y Marketing Político de la Pontificia Universidad Javeriana, apasionado por la Comunicación Estratégica, la persuasión y el Mercadeo Digital. Enfocado en Dirección de Cuentas para campañas publicitarias pensadas desde los datos y la planeación estratégica. Liderazgo de grandes equipos de trabajo mediante la creación de un ambiente laboral agradable y la creación e implementación de metodologías y procesos transparentes para cliente externo e interno. Generación de reportes enfocados en los intereses de cada cliente con valoraciones para la toma de decisiones estratégicas; dentro de ellos clientes como la Presidencia de la República, Insituto Humboldt, P&G, Olímpica S.A. y Ricky Martin. Hábil en el manejo de situaciones de presión, con capacidad de trabajar en grupo y por resultados, capacidades de auto-liderazgo y creatividad. Digital Relationship Strategist, Political Scientist, Public Opinion and Political Marketing Specialist, passionate for Digital Marketing, Strategic Communications and persuasion. Main experiences include directing, creating and executing Digital Marketing Campaigns to impact the offline environment from Public and Private Sector accounts. These same experiences have given me the opportunity to manage Online Advertising Campaigns with different types of platforms, ranging from Google Adwords to LinkedIN ads, with an emphasis con Facebook Ads. Core abilities come from analytical roles in the different companies I have worked in, monitoring and analyzing Social Media and Open Source content to generate Insights for Strategic Decision Making. Throughout my professional life I have been able to work with clients such as Avianca, Juan Manuel Santos, ProColombia, Unilever, P&G, and Avaya amongst others. Team Player by belief with self-motivation skills.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1cdf89a74bb0f12df49ce0bbcc665465/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Pernod Ricard
Duración total: 1 año y 10 meses
Cargo: Global Digital Strategy Manager - House of Tequila
Fechas de empleo: may. de 2019 – actualidad

Ubicación: Ciudad de México y alrededores, México
- Lead Digital Strategy and asset development for the HoT Brands, establishing a direct correlation between the consumer digital expectations and brand-originated activations, creating an overall digitization of the marketing campaigns across all touchpoints (digital and non-digital).

- Create brand digital initiatives and assets agreed in the Integrated Business Plan

- Support key Markets in building their local digital strategy on HoT brands (by giving them strategic guidance)... Ver más

Cargo: Online Experience Chief
Fechas de empleo: sept. de 2017 – may. de 2019
Duración del empleo: 1 año y 9 meses
Ubicación: Bogotá D.C., Colombia
- Creación e implementación de estrategias de comunicación digitales para las marcas de la compañía.
- Encargado del manejo de la experiencia del consumidor innovando en diferentes touchpoints digitales.
- Desarrollo y mantenimiento del canal de e-commerce/market place.
- Generación de estrategias de loyalty en CRM y consecución de Bases de Datos

* BRM S.A. (Marketing y publicidad): - Dirección de Cuentas en Marketing Digital para Avianca, Adidas, Bon Bon Bum, Hoteles Estelar, Alkosto y Ktronix.
- Gestión de proyectos de diferente tipo con enfoque en resultados y KPI's.
- Optimización de procesos y recursos dentro de los diferentes equipos de producción y operación.
- Input estratégico para campañas de marketing digital.
- Manejo de relacionamiento frente a cliente.

Principales Logros:
- Effie de Oro: #AviancaÚltimaHora
- Reducción de la rotación del personal
- Implementación Activa de las metodologías de la agencia para todas las campañas.

- Digital Marketing Management for Avianca, Adidas, Bon Bon Bum, Hoteles Estelar, Alkosto y Ktronix amongst others.
- Project Management with KPI and results emphasis.
- Resource and process optimization within the agency's teams.
- Strategical input for digital advertising campaigns.
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