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Minha trajetória começou em 2012, durante o curso técnico de Web Design, e evoluiu ao longo da graduação em Publicidade e Propaganda.

Em 2018, dei um passo estratégico rumo à área de tecnologia, onde integrei meus conhecimentos em publicidade à experiência do usuário. Atualmente, atuo como Product Designer, mergulhando nas vertentes de UX e UI.

Na vertente UX, adoto a abordagem LEAN, focando na compreensão profunda das necessidades do cliente e resolução eficiente de problemas. Utilizo metodologias como duplo diamante e Design Thinking para entregar soluções impactantes.

Na UI, meu processo é orientado por Design System, criando identidade visual, guias, padrões e documentação detalhada. Especializo-me na integração eficaz entre Design e Tecnologia, facilitando handoff e aprimorando os fluxos de interação.

Busco constantemente o equilíbrio entre design, tecnologia e estratégia, visando criar experiências que superem expectativas e deixem uma marca duradoura.","rawText":"Olá, sou o Luca, profissional com mais de 7 anos de experiência em design e publicidade. Minha trajetória começou em 2012, durante o curso técnico de Web Design, e evoluiu ao longo da graduação em Publicidade e Propaganda. Em 2018, dei um passo estratégico rumo à área de tecnologia, onde integrei meus conhecimentos em publicidade à experiência do usuário. Atualmente, atuo como Product Designer, mergulhando nas vertentes de UX e UI. Na vertente UX, adoto a abordagem LEAN, focando na compreensão profunda das necessidades do cliente e resolução eficiente de problemas. Utilizo metodologias como duplo diamante e Design Thinking para entregar soluções impactantes. Na UI, meu processo é orientado por Design System, criando identidade visual, guias, padrões e documentação detalhada. Especializo-me na integração eficaz entre Design e Tecnologia, facilitando handoff e aprimorando os fluxos de interação. Busco constantemente o equilíbrio entre design, tecnologia e estratégia, visando criar experiências que superem expectativas e deixem uma marca duradoura.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f44059512ffc557804901a455115820b/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Vou elencar os últimos que fiz no ano de 2022:

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Mypostcoin: fui convidado por um empresário de barueri a desenvolver um produto inovador. Ele tinha uma idéia e também o investimento. Então começamos fazendo uma Lean Inception para entender o que de fato iriamos desenvolver. Após a lean inception comecei a criar a identidade visual, o logotipo, comecei a entender a comunicação, fiz peças gráficas. No final, minha entrega foi o fluxo end to end de um website desktop e responsivo. Um produto excelente, foi muito legal de participar.

Entre outros, já trabalhei para Hamburgueria, Temakeria, Telemedicina, Aplicativos de varejo, Seguradora. E por ai vai.","rawText":"Vou elencar os últimos que fiz no ano de 2022: ResenhaFut: fui socio desse produto, um produto bem promissor que precisava ser posicionado no mercado. Então consegui dar apoio com todas as peças de marketing, criando a identidade visual, o comercial publicitário, criamos uma proposta de valor, fizemos todo o material impresso, definimos um mvp inicial e hoje o produto já está com 10 clientes e operando muito bem. Mypostcoin: fui convidado por um empresário de barueri a desenvolver um produto inovador. Ele tinha uma idéia e também o investimento. Então começamos fazendo uma Lean Inception para entender o que de fato iriamos desenvolver. Após a lean inception comecei a criar a identidade visual, o logotipo, comecei a entender a comunicação, fiz peças gráficas. No final, minha entrega foi o fluxo end to end de um website desktop e responsivo. Um produto excelente, foi muito legal de participar. Entre outros, já trabalhei para Hamburgueria, Temakeria, Telemedicina, Aplicativos de varejo, Seguradora. E por ai vai.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f44059512ffc557804901a455115820b/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Luca D. M.","companyId":902612,"companyHash":"f44059512ffc557804901a455115820b","ratingData":{"rating":4.6699999999999999,"hasRating":true,"width":"width: 93.40%","noRatings":"Ninguna calificación todavía","average":4.6699999999999999,"ratingText":"4.67 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brasil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"R$ 150,00","isSet":true,"currency":"BRL","amount":"150.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Diseño y Multimedia"},"public":true,"clarificationText":"Formatos permitidos:
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