Luis M. V. freelancer experto en Escritura de artículos, Traducción al Inglés, Propiedad Intelectual, Edición de textos, Traducción al Español, Marketing, Estrategia de Marketing, Relaciones Públicas

Luis M. V.

Marketing, Advertising, PPRR, IP Executive

0 / 5

México
Sobre mí
I hold a Marketing Bachelor's Degree & an Advertising Master's Degree, from the “Instituto Tecnológico y de Estudios Superiores de Monterrey” (ITESM-CCM) and from the “Centro Avanzado de Comunicación (CADEC) Eulalio Ferrer”.

Right after graduating from College, I founded a Marketing, PPRR and Advertising Consultancy firm. Some of the projects included: Market Research activities for public & private organizations; PPRR & sponsorship activities; Design & monitoring of promotional campaigns.

Afterwards, I got into public service joining the Mexican Institute of Industrial Property (Mexican Patents and Trademarks Office - IMPI) where I was in charge of promotion, dissemination & communication activities (design & execution of IMPI's advertising campaigns; press conferences & bulletins; coordination of interviews; drafting, compilation & production of informative materials, as well as speeches and presentations for the Institute's DG; lecturer on industrial property matters in Mexico & abroad).

Subsequently, I joined the Permanent Mission of Mexico to the United Nations Office & other International Organizations in Geneva (MOFA), where I was responsible & focal point for economic and cooperation activities with the UN Conference on Trade and Development (UNCTAD), the International Trade Centre (ITC) & the Group of Fifteen (G-15). Additionally, I had the opportunity to participate & contribute to Mr. Herminio Blanco’s candidacy for the post of Director General to the World Trade Organization, jointly with the Permanent Mission of Mexico to the World Trade Organization (Ministry of the Economy).

Upon returning to Mexico, I worked as an Independent Consultant for Mexican & US SMEs on topics like Marketing, Sales Management, Communications, Public Relations, Management & Intellectual Property.

Afterwards, I joined Nacional Financiera, SNC (National Financing), where I was responsible for designing and implementing market access strategies for financial products & services, as well as for designing and optimizing the routes for NAFIN's mobile units to render capacity building activities (courses, seminars, workshops) nationwide.
Historia laboral
DEPUTY DIRECTOR FOR REGIONAL AND SECTORAL ANALYSIS AND ASSESSMENT
* Nacional Financiera, SNC
- Designing and implementing market access strategies for financial products and services rendered by Nacional Financiera, SNC (National Financing);
- Producing economic, banking and development-related information bulletins for our national network of States Representatives';
- Identifying states prone to receive capacity building training courses on financial matters, as well as determining and optimizing the routes to be covered by Nacional Financiera's Mobile Units.

INDEPENDENT CONSULTANT
* Velazquez Management & Consulting
- Responsible for providing assessment & consultancy services on management, sales, marketing, advertising, PPRR and Intellectual Property issues, to SMEs in Mexico and the US.

SECOND SECRETARY
* Permanent Mission of Mexico to the United Nations & other International Organizations in Geneva
- Economic and cooperation activities, and focal point to: the United Nations Conference on Trade and Development (UNCTAD); the International Trade Center (ITC); and, the Group of Fifteen (G-15).

DEPUTY DIRECTOR FOR THE PROMOTION AND DISSEMINATION OF INDUSTRIAL PROPERTY
* Mexican Institute of Industrial Property:
- Supervise the activities regarding IMPI’s participation in seminars, conferences and workshops, to promote Industrial Property, as well as in tradeshows and technological forums.
- Management and design of the Institute’s advertising campaign and PR activities.
- IMPI’s speaker in several national and international conferences.
- Tutor for the World Intellectual Property Organization's (WIPO) Distance Learning General Course on Intellectual Property

DEPUTY DIRECTOR OF TECHNOLOGICAL INFORMATION SERVICES
* Mexican Institute of Industrial Property
- Management of the Technological Information Services Deputy Direction.
- Supervise the activities regarding technological information searches and the management of IMPI's patent document collections.
- IMPI's speaker in several national and international conferences.

PROMOTION AND LOGISTICAL SUPPORT COORDINATOR
* Mexican Institute of Industrial Property
- Schedule and attend seminars, conferences, workshops, tradeshows and technological forums to promote IMPI's services, as well as the Intellectual Property system.
- IMPI's speaker in several national and international conferences.

TECHNOLOGICAL INFORMATION CENTER COORDINATOR
* Mexican Institute of Industrial Property
- Perform technological information searches on patent documents.
- Management of the Technological Information Center Coordination.
- IMPI's speaker in several national and international conferences.

INDUSTRIAL PROPERTY SPECIALIST
* Mexican Institute of Industrial Property
- Perform technological information searches on patent documents.
- IMPI's speaker in several national and international conferences.

FOUNDER & MARKETING CONSULTANT
* Desarrollo y Proyección
- Market research for the National Confederation of Travel Agencies.
- Design and monitoring of promotional campaigns.

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