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-Led efforts to maximize resources and minimize research costs by finding ways to conduct research that are cheap, not time consuming but that retrieve data to depict a portrait of their audience and competition; conducting very basic usability inventory and testing, using small but significative samples (usually real users of APAC's Social Media channels);

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-Defined a course of action based on strategic planning and design that will establish a vision for content, including concepts, style, governance and taxonomy, while tackling into information architecture, overseeing usability, defining and tracking success metrics;

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-Strategic liaison between Bing.com and MSN Latino website and its affiliates regarding content curation, production and transfer, assuring quality while maintaining Bing's voice;

-Monthly metrics reporting and analyzing to discover audience patterns, trends and preferences.

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Led efforts to inform local Latino community about breaking news, immigration issues, cultural and entertainment topics of their interest;

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