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Con experiencia en manejo de marca, lanzamiento de nuevos productos y conocimiento de los canales de distribución en Honduras (detalle, autoservicio y mayoristas), activaciones de marca en eventos deportivos, ferias y puntos de venta. Relación comercial con las principales cadenas de supermercados del país. Buenas relaciones interpersonales con alta capacidad de socializar rápidamente y con ganas de seguir desarrollándome profesionalmente.","rawText":"Licenciado en Mercadotecnia con Maestría en Economía y Finanzas. Con experiencia en manejo de marca, lanzamiento de nuevos productos y conocimiento de los canales de distribución en Honduras (detalle, autoservicio y mayoristas), activaciones de marca en eventos deportivos, ferias y puntos de venta. Relación comercial con las principales cadenas de supermercados del país. Buenas relaciones interpersonales con alta capacidad de socializar rápidamente y con ganas de seguir desarrollándome profesionalmente.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/eedc54b07cd5b7e7f296eb7c85748bd6/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Empresa: Café Soluble S.A.
Fecha: 1 de Octubre 2013- Actualmente laborando
Puesto: Gerente de Marca Delisoya en Honduras
Actividades Realizadas
•    Manejo de la relación comercial con el distribuidor en Honduras (DCASA), garantizando que los objetivos propuestos en el
Plan Anual de Desarrollo se lleven a cabo de una manera organizada y planificada.
•    Coordinar con el área de mercadeo de Café Soluble y la Dirección de Mercadeo y Exportaciones el plan anual de
mercadeo garantizando el crecimiento del negocio en Honduras.
•    Coordinar todas las actividades de trademarketing y compra de promocionales para todo el país. según los lineamientos
corporativos.
•    Planificación Anual de la demanda de cada uno de los sku´s y seguimiento mes a mes.
•    Análisis de mercado para realizar fijación de precios.
•    Dar seguimiento a la venta en canal tradicional y canal moderno a nivel nacional. Acompañando al ejecutivo de ventas en
su visita a los clientes y reuniones periódicas con los compradores de las principales cadenas de supermercados.
•    Coordinar lanzamientos y desarrollo de nuevos productos de Café Soluble en Honduras.
•    Coordinación de activaciones de marca en eventos deportivos y ferias.
•    Equipo de de gustación a nivel nacional a cargo.

Empresa: Distribuciones Universales S.A .(DIUNSA)
Fecha: 15 de Julio 2013- 20 de Septiembre 2013
Puesto: Jefe regional de Servicio al Cliente
Actividades Realizadas
•    A cargo seis gestores de servicio al cliente y dos técnicos, encargados de atender a los cliente en Diunsa Miraflores y
Diunsa Metromall.
•    Responsable de la disminución de las devoluciones, planteando estrategias de mejora continua
•    Realización de coaching a los gestores de servicio al cliente y a los técnicos.
•    Seguimiento a los clientes tipo A para brindar un excelente servicio postventa en caso de tener inconvenientes con los
electrodomésticos comprados en las tiendas de Tegucigalpa.
•    Reportar a la Gerencia Nacional de servicio al cliente los artículos con mayor frecuencia de quejas para posteriormente
comunicarlo al proveedor.
•    Seguimiento y negociación con los centros de servicio técnico externos.

Empresa: Distribuidora Comercial Americana S.A (D´CASA).
Fecha: 5 de Abril de 2010- 15 de Julio 2013
Puesto: Supervisor de Mercadeo y Ventas del Canal de Detalle

Actividades Realizadas
•    Manejo de cartera de clientes Co-Distribuidores.
•    Desarrollo de las marcas de DCASA en canal de detalle en Zona Centro Sur. Entre las marcas de mayor posicionamiento se
encuentran (Jugo en polvo Zuko, Detergente Rendidor, Detergente 123, Papel higiénico Encanto, Gel EGO).
•    Redactar y presentar reportes ejecutivos de indicadores a la Gerencia de Ventas.
•    Capacitación a la fuerza de ventas de los Co-Distribuidores acerca de cada una de las marcas a distribuir y creación de sus
catálogos de venta.
•    Pronostico de ventas del año de cada Co-Distribuidor y asignación de cuota de ventas a cada ejecutivo de ventas.
•    Monitoreo y fijación de precios en el canal de detalle, esto en equipo con cada uno de los Gerentes de Marca y la Gerencia
de Ventas.
•    Supervisión en punto de venta a la fuerza de ventas de los Co-Distribuidores.
•    Coordinador de aficheo, 10 brigadistas a cargo.

Referencias Personales:
    Faustino Caceres
Cel. +504 94510709

    Emerson Andino
Cel. +504 99774513

    Rony Fonseca
Cel. +504 99614771","rawText":"Empresa: Café Soluble S.A. Fecha: 1 de Octubre 2013- Actualmente laborando Puesto: Gerente de Marca Delisoya en Honduras Actividades Realizadas • Manejo de la relación comercial con el distribuidor en Honduras (DCASA), garantizando que los objetivos propuestos en el Plan Anual de Desarrollo se lleven a cabo de una manera organizada y planificada. • Coordinar con el área de mercadeo de Café Soluble y la Dirección de Mercadeo y Exportaciones el plan anual de mercadeo garantizando el crecimiento del negocio en Honduras. • Coordinar todas las actividades de trademarketing y compra de promocionales para todo el país. según los lineamientos corporativos. • Planificación Anual de la demanda de cada uno de los sku´s y seguimiento mes a mes. • Análisis de mercado para realizar fijación de precios. • Dar seguimiento a la venta en canal tradicional y canal moderno a nivel nacional. Acompañando al ejecutivo de ventas en su visita a los clientes y reuniones periódicas con los compradores de las principales cadenas de supermercados. • Coordinar lanzamientos y desarrollo de nuevos productos de Café Soluble en Honduras. • Coordinación de activaciones de marca en eventos deportivos y ferias. • Equipo de de gustación a nivel nacional a cargo. Empresa: Distribuciones Universales S.A .(DIUNSA) Fecha: 15 de Julio 2013- 20 de Septiembre 2013 Puesto: Jefe regional de Servicio al Cliente Actividades Realizadas • A cargo seis gestores de servicio al cliente y dos técnicos, encargados de atender a los cliente en Diunsa Miraflores y Diunsa Metromall. • Responsable de la disminución de las devoluciones, planteando estrategias de mejora continua • Realización de coaching a los gestores de servicio al cliente y a los técnicos. • Seguimiento a los clientes tipo A para brindar un excelente servicio postventa en caso de tener inconvenientes con los electrodomésticos comprados en las tiendas de Tegucigalpa. • Reportar a la Gerencia Nacional de servicio al cliente los artículos con mayor frecuencia de quejas para posteriormente comunicarlo al proveedor. • Seguimiento y negociación con los centros de servicio técnico externos. Empresa: Distribuidora Comercial Americana S.A (D´CASA). Fecha: 5 de Abril de 2010- 15 de Julio 2013 Puesto: Supervisor de Mercadeo y Ventas del Canal de Detalle Actividades Realizadas • Manejo de cartera de clientes Co-Distribuidores. • Desarrollo de las marcas de DCASA en canal de detalle en Zona Centro Sur. 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