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Hoy en día mis principales responsabilidades a diario son la implementación y optimización de las campañas digitales a nivel local en compra programática de marcas como L'Oréal, Telefónica, Fly Emirates, Reckitt, Universal Music, Natura, entre otras.
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Me considero un heavy user de DSPs como DoubleClick Bid Manager, MediaMath y Appnexus al igual que otras herramientas de marketing digital como Google Analytics y AdWords.","rawText":"Mi nombre es Pedro Rojas y actualmente me desempeño como Programmatic Trader en Havas Media (Affiperf). Hoy en día mis principales responsabilidades a diario son la implementación y optimización de las campañas digitales a nivel local en compra programática de marcas como L'Oréal, Telefónica, Fly Emirates, Reckitt, Universal Music, Natura, entre otras. A través del análisis de objetivos digitales medibles, me encargo de asesorar a planificadores digitales sobre nueva tendencias en el mundo de RTB (Real Time Bidding). Es así que me encargo de la implementación y seguimiento de campañas de Branding y Performance en busca de constante optimizaciones que generen mejoras en KPIs de las campañas (ejemplo: oCPM; CTR; Conversiones; CPA; UU; CUU; VTR 100%). Disfruto analizar funnels de conversión y recomendar mejoras para la optimización de campañas de Performance mediante el taggeo de eventos específicos que definen el comportamiento de los usuarios dentro del sitio. A su vez, me motiva probar distintas combinaciones de estrategias de Prospecting, Deals, Third Party Data, First Party Data (Retargeting) en busca del mejor mix que conlleve a los KPIs establecidos. Me considero un heavy user de DSPs como DoubleClick Bid Manager, MediaMath y Appnexus al igual que otras herramientas de marketing digital como Google Analytics y AdWords.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/eaada0ac8be231d669397fd6ae9882d6/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"* Programmatic Trader en Havas Media Group:
Responsabilidades como Programmatic Trader:
- Asistencia en la planificación de estrategias digitales para primeras marcas locales e internacionales
- Implementación de campañas de Real-Time-Bidding utilizando DSPs como DoubleClick Bid Manager, MediaMath, Adfi, Appnexus y Meta-DSP
- Constante optimización de campañas de branding y performance (display y video) en busca de mejoras en métricas como: CPM, CTR, Conversion Rates, CPA, UU, CUU, VTR, etc.
- Planificación por estrategias: Prospecting, Specific Deals, First Party Data (Retargeting) y Third Party Data.
- Análisis y presentación de resultados a diario
- Ad Trafficking y optimización de funnels de conversión (pixels y taggeos)
- Implementación y Beta-Tester de DMPs

* Channels Manager in Veriva Systems, Malaysia
Responsibilities as a Channels Manager:
- Improved the Channel Sales funnel for Veriva Voice Recorder
- Developed channel sales management building and executing strategic marketing plans for SEA, Middle East and since november 2015 for Europe and LATAM
- Assisted on the communication for partnership programs.
- Worked closely with international partners (from Philippines, Indonesia, Thailand, Myanmar, Turkey and EMEA) to identify and leverage high-impact marketing opportunities
- Developed marketing assets: presentations, distributor and end-user facing materials, product training and online marketing tools.
- Participated on call center exhibitions and trading missions with MATRADE (Malaysia External Trade Development Corporation)

* Commercial Analyst en GfK, Argentina
Responsabilidades como Commercial Analyst:
- Análisis del mercado de Mayoristas y Resellers IT del país (Mercado Corporativo de IT). - Construcción de paneles de investigación.
- Servicio a colaboradores de los paneles de investigación.
- Captación de nuevos colaboradores.
- Servicio a clientes a través de análisis mensuales del mercado de IT del país reflejado en reportes y presentaciones.
- Comercialización de productos de análisis de mercado a empresas de IT.
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