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Amplia carrera en investigación de mercados y consultoría. He trabajado para institutos y consultoras, preparando y analizando datos para distintos clientes.
La metodología que he aplicado en mis proyectos, ha sido cuantitativa como cualitativa,ajustándome en todo momento a las necesidades de los proyectos . Las áreas de negocio sobre las que tengo experiencia,son consumo, marketing, Healthcare, consultoría turística y Marketing Digital.","rawText":"Servicios profesionales como Analista de datos y consultor de investigación. Amplia carrera en investigación de mercados y consultoría. He trabajado para institutos y consultoras, preparando y analizando datos para distintos clientes. La metodología que he aplicado en mis proyectos, ha sido cuantitativa como cualitativa,ajustándome en todo momento a las necesidades de los proyectos . Las áreas de negocio sobre las que tengo experiencia,son consumo, marketing, Healthcare, consultoría turística y Marketing Digital.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5be634025609c4b413f1e551a00cc950/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"RAFAEL MARTÍNEZ CASSINELLO

C/ Espíritu Santo, 7, 2º C
28004 -MADRID -    C/ Mozart, 42, 8º A,
28008 -MADRID-
Telefono: 694 474 287- E-mail: rcassinello@gmail.com

FORMACION ACADÉMICA:
2015     Curso de Postgrado en Marketing Intelligence y Big Data, Universitat de Barcelona – IL3, Barcelona. Aplicación de modelo clustering y segmentación de clientes a partir de una Base de Datos de Clientes del sector bancario.
1999    Diploma de Especialista en Investigación Social Aplicada y Análisis De Datos, Curso de Postgrado del C.I.S. 250 horas. Madrid
1997    Licenciado en Sociología. Universidad de Granada.

EXPERIENCIA PROFESIONAL:

Junio 16-Feb 17    ITM cuantitativo. Sigma Dos, Madrid
-    Estudio de comportamiento y hábitos para la implantación de acciones de mejora de la experiencia del pasajero en el aeropuerto Madrid-Barajas.
-    Medición de calidad oficina internet empresas Bankia
-    Preparación de propuestas técnicas para presentación de licitaciones y concursos públicos.
2016     ITM cualitativo, SEIM ((Soluciones Estratégicas de Investigación de Mercados), Madrid
    Estudio del Concepto de Acuicultura asociado al Salmón Noruego . Análisis de grupos de discusión y realización de informe.
2016    Analista de Marketing digital. Zink Marketing, Madrid
-    Analítica web y reputación digital, monitorización de las variables relevantes. Creación de alertas digitales en Redes Sociales para fabricante de electrónica. Alertas tracking campaign performance, y creación de “brand buzz” en Redes Sociales.
2015- Marzo 16    ITM. Consultora Gira Foodservice, Divonne-les-Bains, (Francia).
-    Estudio sobre el sector de la Hostelería y la restauración comercial en España para el año 2015. Explotación de fuentes secundarias, estimaciones de negocio y principales indicadores de negocio.
2015     ITM cuantitativo. Consultora TMCLIK, Madrid. Estudio para mejorar la gestión y organización de los colegios profesionales. Análisis de datos. encuestas y redacción de informe.
2008- 2014    ITM cuantitativo. Universidad Europea de Madrid (UEM), Madrid.
-    Proyecto sobre Desarrollo Sostenible y Educación. Diseño de cuestionario, análisis y explotación de datos recogidos.
-    Responsable del estudio dirigido a personas discapacitadas. Análisis de las correlaciones estadísticas entre dos escalas psicométricas. Apoyo a Tesis Doctoral
-    Validación y baremación estadística escala discapacitados psíquicos. Responsable de la extracción y validación de los datos para el cliente. Procesamiento y análisis de los datos.
-    Análisis de la sensibilización de los estudiantes de primer curso de la Universidad Europea de Madrid respecto a la sostenibilidad curricular. Plan Propio. Explotación datos de encuesta y redacción de informe.
2007-2012        ITM cualitativo y cuantitativo. Escuela Andaluza de Salud Pública, Granada
-    Estudio de clima laboral a los empleados de EASP. Diseño de cuestionario mediante lime survey, análisis y explotación de resultados mediante SPSS, redacción de informe.
-    Proyecto sobre Comunidades virtuales de salud en España. Elaboración de la encuesta a usuarios a portal Mi Salud en Red. Explotación de base de datos clínicas.
-    Realización de entrevistas y grupos focales a profesionales de Emergencias sanitarios y pacientes con infarto. Análisis y redacción de informe
-    Explotación de la Encuesta a pacientes con enfermedad de cardiopatía. Análisis de datos y realización de informe.

2010-2011        Consultor. Fundación IS+D, Madrid
-    Análisis cualitativo mediante Nudist estudio sobre profesiones de riesgo y redacción de informe.
-    Formador en el Curso Formación en técnicas de investigación cualitativas, Madrid
-    Formador en el curso Técnicas de Investigación Cualitativa para PDI de UPV/EHU (Universidad del País Vasco)

2009             Consultor. Universidad Carlos III de Madrid, Madrid
-    Análisis cualitativo de entrevistas en profundidad a través de Nudist, a responsables políticos del Gobierno de Castilla la Mancha para evaluar las políticas de protección social. Apoyo a Tesis Doctoral
2008            ITM cuantitativo. CIS, Madrid
-    Responsable técnico de estudios electorales.
-    Modelos de estimación y transferencia de voto.
-    Barómetro político,
-    Comparativa Encuestas telefónicas vs. Presenciales. Análisis estadístico de encuestas.

2007             ITM cuantitativo. ASM (Análisis y Servicios de Marketing, S.A.)
Estudio sobre calidad percibida en el sector del Transporte, Estudio imagen para el sector de la Distribución, Estudio consumo de tabaco. Encuestas de satisfacción a usuarios de Renfe-Cercanías. Análisis de datos con SPSS, y Redacción informe
2006    ITM cuantitativo. IESA-CSIC (Instituto de Estudios Sociales Avanzados), Córdoba.
Responsable del estudio sobre el sector turístico. La percepción social del turismo en Andalucía a través de datos de encuesta. Selección de principales indicadores y explotación estadística de data sets sobre la industria turística. Presentación de informe a la Dirección General Consejería de Turismo.
PRINCIPALES SKILLS:

-    Procesamiento de datos, tablas
-    Metodología cualitativa
-    Diseño de cuestionario
-    Moderación de grupos
-    Análisis de datos
-    Redacción de informes
-    SPSS
-    Presentación de resultados

FORMACIÓN DE POSTGRADO EN EL EXTRANJERO:

2005    University of Harvard (Estados Unidos) First Summer Seminar on Sociological and Political Research, Massachussets, EEUU.
2004     University of Michigan (Estados Unidos) Inter-university Consortium for Political and Social Research (ICPSR).Program in Quantitative Methods.

INGLÉS:        NIVEL ALTO

            Certificate of Advanced Level, University of Cambridge
1994-1995    Beca Erasmus en University of East London, Barking, (Reino Unido).

PUBLICACIONES:
2011     Prácticas de ocio, cambio cultural y nuevas tecnologías en la juventud española de fin de siglo, CIS, 102 págs. Madrid. ISBN: 84-7476-321-5
2011: Aproximación al estudio del sector turístico almeriense: análisis de la oferta y la demanda en temporada alta, Cuadernos de Turismo
2007    Encuestas telefónicas vs, presenciales: análisis de la encuesta pre-electoral del CIS en las elecciones gallegas de 2005. AEDEMO.","rawText":"RAFAEL MARTÍNEZ CASSINELLO C/ Espíritu Santo, 7, 2º C 28004 -MADRID - C/ Mozart, 42, 8º A, 28008 -MADRID- Telefono: 694 474 287- E-mail: rcassinello@gmail.com FORMACION ACADÉMICA: 2015 Curso de Postgrado en Marketing Intelligence y Big Data, Universitat de Barcelona – IL3, Barcelona. Aplicación de modelo clustering y segmentación de clientes a partir de una Base de Datos de Clientes del sector bancario. 1999 Diploma de Especialista en Investigación Social Aplicada y Análisis De Datos, Curso de Postgrado del C.I.S. 250 horas. Madrid 1997 Licenciado en Sociología. Universidad de Granada. EXPERIENCIA PROFESIONAL: Junio 16-Feb 17 ITM cuantitativo. Sigma Dos, Madrid - Estudio de comportamiento y hábitos para la implantación de acciones de mejora de la experiencia del pasajero en el aeropuerto Madrid-Barajas. - Medición de calidad oficina internet empresas Bankia - Preparación de propuestas técnicas para presentación de licitaciones y concursos públicos. 2016 ITM cualitativo, SEIM ((Soluciones Estratégicas de Investigación de Mercados), Madrid Estudio del Concepto de Acuicultura asociado al Salmón Noruego . Análisis de grupos de discusión y realización de informe. 2016 Analista de Marketing digital. Zink Marketing, Madrid - Analítica web y reputación digital, monitorización de las variables relevantes. Creación de alertas digitales en Redes Sociales para fabricante de electrónica. Alertas tracking campaign performance, y creación de “brand buzz” en Redes Sociales. 2015- Marzo 16 ITM. Consultora Gira Foodservice, Divonne-les-Bains, (Francia). - Estudio sobre el sector de la Hostelería y la restauración comercial en España para el año 2015. Explotación de fuentes secundarias, estimaciones de negocio y principales indicadores de negocio. 2015 ITM cuantitativo. Consultora TMCLIK, Madrid. Estudio para mejorar la gestión y organización de los colegios profesionales. Análisis de datos. encuestas y redacción de informe. 2008- 2014 ITM cuantitativo. Universidad Europea de Madrid (UEM), Madrid. - Proyecto sobre Desarrollo Sostenible y Educación. Diseño de cuestionario, análisis y explotación de datos recogidos. - Responsable del estudio dirigido a personas discapacitadas. Análisis de las correlaciones estadísticas entre dos escalas psicométricas. Apoyo a Tesis Doctoral - Validación y baremación estadística escala discapacitados psíquicos. Responsable de la extracción y validación de los datos para el cliente. Procesamiento y análisis de los datos. - Análisis de la sensibilización de los estudiantes de primer curso de la Universidad Europea de Madrid respecto a la sostenibilidad curricular. Plan Propio. Explotación datos de encuesta y redacción de informe. 2007-2012 ITM cualitativo y cuantitativo. Escuela Andaluza de Salud Pública, Granada - Estudio de clima laboral a los empleados de EASP. Diseño de cuestionario mediante lime survey, análisis y explotación de resultados mediante SPSS, redacción de informe. - Proyecto sobre Comunidades virtuales de salud en España. Elaboración de la encuesta a usuarios a portal Mi Salud en Red. Explotación de base de datos clínicas. - Realización de entrevistas y grupos focales a profesionales de Emergencias sanitarios y pacientes con infarto. Análisis y redacción de informe - Explotación de la Encuesta a pacientes con enfermedad de cardiopatía. Análisis de datos y realización de informe. 2010-2011 Consultor. Fundación IS+D, Madrid - Análisis cualitativo mediante Nudist estudio sobre profesiones de riesgo y redacción de informe. - Formador en el Curso Formación en técnicas de investigación cualitativas, Madrid - Formador en el curso Técnicas de Investigación Cualitativa para PDI de UPV/EHU (Universidad del País Vasco) 2009 Consultor. Universidad Carlos III de Madrid, Madrid - Análisis cualitativo de entrevistas en profundidad a través de Nudist, a responsables políticos del Gobierno de Castilla la Mancha para evaluar las políticas de protección social. Apoyo a Tesis Doctoral 2008 ITM cuantitativo. CIS, Madrid - Responsable técnico de estudios electorales. - Modelos de estimación y transferencia de voto. - Barómetro político, - Comparativa Encuestas telefónicas vs. Presenciales. Análisis estadístico de encuestas. 2007 ITM cuantitativo. ASM (Análisis y Servicios de Marketing, S.A.) Estudio sobre calidad percibida en el sector del Transporte, Estudio imagen para el sector de la Distribución, Estudio consumo de tabaco. Encuestas de satisfacción a usuarios de Renfe-Cercanías. Análisis de datos con SPSS, y Redacción informe 2006 ITM cuantitativo. IESA-CSIC (Instituto de Estudios Sociales Avanzados), Córdoba. Responsable del estudio sobre el sector turístico. La percepción social del turismo en Andalucía a través de datos de encuesta. Selección de principales indicadores y explotación estadística de data sets sobre la industria turística. Presentación de informe a la Dirección General Consejería de Turismo. 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