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Full-time · 3 yrs 7 mosFull-time · 3 yrs 7 mos
Engagement Consulting Manager & Digital Operations ManagerEngagement Consulting Manager & Digital Operations Manager
Apr 2020 - Present · 2 yrs 2 mosApr 2020 - Present · 2 yrs 2 mos
Buenos Aires, Buenos Aires Province, ArgentinaBuenos Aires, Buenos Aires Province, Argentina
+Digital Operations:
Focus on operational details, processes, systems & strategies necessary to grow.
Performance Management, Scalling Operation Capacity & build a system-driven culture.
Planning, forecasting & capital allocation.
+Business Engagement:
Design and commercial presentations and conceptual models oriented to position the consulting office.
KAM experience and project teams supervision.
Design, promote and follow up team consulting career development.
Define objectives and career plans, follow up and evaluate collaborators results.+Digital Operations: Focus on operational details, processes, systems & strategies necessary to grow. Performance Management, Scalling Operation Capacity & build a system-driven culture. Planning, forecasting & capital allocation. +Business Engagement: Design and commercial presentations and conceptual models oriented to position the consulting office. KAM experience and project teams supervision. Design, promote and follow up team consulting career development. Define objectives and career plans, follow up and evaluate collaborators results.
Consultor SeniorConsultor Senior
Nov 2018 - Apr 2020 · 1 yr 6 mosNov 2018 - Apr 2020 · 1 yr 6 mos
Digital Strategy and Operations, Senior Consultant.
Responsabilities:
+Consulting Practice Development
Develop training and consolidate consulting capabilities for different business industries.
+Product Development
Design and build business digital products for different business areas.
+Service Development
Design and build business service lines for different business areas.
+Project Management
Lead and follow up key business projects.
+Business Operation Management:
Develop and maintain the infrastructure and business process of the consulting office.
Main Industries:
+Pharma
+Technology
+EnergyDigital Strategy and Operations, Senior Consultant. Responsabilities: +Consulting Practice Development Develop training and consolidate consulting capabilities for different business industries. +Product Development Design and build business digital products for different business areas. +Service Development Design and build business service lines for different business areas. +Project Management Lead and follow up key business projects. +Business Operation Management: Develop and maintain the infrastructure and business process of the consulting office. Main Industries: +Pharma +Technology +Energy
IAE Business School
Oct 2018 - Present · 3 yrs 8 mosOct 2018 - Present · 3 yrs 8 mos
Partido de Pilar, Gran Buenos Aires, ArgentinaPartido de Pilar, Gran Buenos Aires, Argentina
Invited Lecturer in Digital Transformation.
Subjects: Digital Strategy, Digital Transformation, Customer Journey, Customer Persona, Convertion Funnel, Digital Audit.Invited Lecturer in Digital Transformation. Subjects: Digital Strategy, Digital Transformation, Customer Journey, Customer Persona, Convertion Funnel, Digital Audit.
EtimoDigital logo
Co-FounderCo-Founder
Over 4T Digital MindsetOver 4T Digital Mindset
Jul 2018 - Nov 2021 · 3 yrs 5 mosJul 2018 - Nov 2021 · 3 yrs 5 mos
Greater Buenos Aires, ArgentinaGreater Buenos Aires, Argentina
Over 4T is a consulting agency that focus on accelerating personal Talent within the Transversality of the new business environment by Transforming organizations with [Technology.Over](http://Technology.Over) 4T is a consulting agency that focus on accelerating personal Talent within the Transversality of the new business environment by Transforming organizations with Technology.
Jefe de Servicios Digitales
Essen Aluminio S.A.
Jan 2015 - Aug 2018 · 3 yrs 8 mosJan 2015 - Aug 2018 · 3 yrs 8 mos
Buenos Aires, ArgentinaBuenos Aires, Argentina
Role of Digital Business Transformation. My main responsibility is to align digital business strategy, organisational culture, closing competency gaps, agile innovation and tactical excellence.
Basically change management and dealing with disruption caused by technology.
General Tasks:
-Develop digital department in the company: Digital Channels, Social Media, Digital Content, SEO, SEM, Mobile, RWD, CRM, Agile project management team, vendor selection.
-Build and lead the digital team.
-Lead, develop and establish the digital strategy.
-Change management.
-Budget planning and control.
-Develop, keep and coach dynamic employees.
-Revise technologies and stay ahead.
-Manage web & App development.
-Control and identify KPI´s for the company.
-Select proper measurement tools.
-Digital Marketing & Analytics training for employees and sales force.
Achievements:
.16x increase in organic visits within 6 months.
.10% annual share of total sales force recruitment.
.6x increase in purchase intentions.
.E2E sales force recruitment process automation within 6 months.
.80% content creation to delivery Leadtime improvement.
.100k+ Essen mobile App downloads.
.Agile methods implementation for digital area.
.IAE Business School "Caso Essen".
.Speaker at 'Salto Pyme' (IAE Business School): "Revolución Digital"
.Google Growth Engine: "Essen Success Case" at Google por ArgentinaRole of Digital Business Transformation. My main responsibility is to align digital business strategy, organisational culture, closing competency gaps, agile innovation and tactical excellence. Basically change management and dealing with disruption caused by technology. General Tasks: -Develop digital department in the company: Digital Channels, Social Media, Digital Content, SEO, SEM, Mobile, RWD, CRM, Agile project management team, vendor selection. -Build and lead the digital team. -Lead, develop and establish the digital strategy. -Change management. -Budget planning and control. -Develop, keep and coach dynamic employees. -Revise technologies and stay ahead. -Manage web & App development. -Control and identify KPI´s for the company. -Select proper measurement tools. -Digital Marketing & Analytics training for employees and sales force. Achievements: .16x increase in organic visits within 6 months. .10% annual share of total sales force recruitment. .6x increase in purchase intentions. .E2E sales force recruitment process automation within 6 months. .80% content creation to delivery Leadtime improvement. .100k+ Essen mobile App downloads. .Agile methods implementation for digital area. .IAE Business School "Caso Essen". .Speaker at 'Salto Pyme' (IAE Business School): "Revolución Digital" .Google Growth Engine: "Essen Success Case" at Google por Argentina
Best Case Gold Award by NACRA (North American Case Research Association)Best Case Gold Award by NACRA (North American Case Research Association)
Reconocimiento del caso de negocio donde se presentan aspectos de la complejidad de la Transformación Digital.Reconocimiento del caso de negocio donde se presentan aspectos de la complejidad de la Transformación Digital.
Google por Argentina en Buenos Aires - Emisión en vivoGoogle por Argentina en Buenos Aires - Emisión en vivo
Sergio Nakasone, Jefe de Servicios Digitales de Essen Aluminio SA.
Invitado para presentar el caso de Éxito [Essen.Sergio](http://Essen.Sergio) Nakasone, Jefe de Servicios Digitales de Essen Aluminio SA. Invitado para presentar el caso de Éxito Essen.
Salto PyME 2016 Revolución Digital y su impacto en las PyMEsSalto PyME 2016 Revolución Digital y su impacto en las PyMEs
Participación en el evento Salto PyME del IAE Business School presentando el caso Essen de transformación digital.Participación en el evento Salto PyME del IAE Business School presentando el caso Essen de transformación digital.
Show all 4 media
Digital Marketing Teacher
Digital House
Jan 2018 - Jun 2018 · 6 mosJan 2018 - Jun 2018 · 6 mos
Ciudad Autónoma de Buenos AiresCiudad Autónoma de Buenos Aires
Digital Marketing Professor.
Course objectives:
● Design digital marketing strategies.
● Apply tools in different channels to impact desired segments.
● Identify, measure, and analyze digital campaigns.
Modules:
+Digital Marketing Strategy
+Technical Fundamentals
+Content Strategy
+Social Media
+Google Ads
+Analytics
+Mailing
+Social Ads
Tools:
Business Canvas Model, Customer Journey Map, Customer/Buyer Personas, Audience, Segmentation, Media Plan, Social Media Plan, Adwords, Facebook Ads, Google Ads, Digital Analytics, GTM, GSC, Optimize, Hootsuite, Mailing, Chatbots and Content Creation.Digital Marketing Professor. Course objectives: ● Design digital marketing strategies. ● Apply tools in different channels to impact desired segments. ● Identify, measure, and analyze digital campaigns. Modules: +Digital Marketing Strategy +Technical Fundamentals +Content Strategy +Social Media +Google Ads +Analytics +Mailing +Social Ads Tools: Business Canvas Model, Customer Journey Map, Customer/Buyer Personas, Audience, Segmentation, Media Plan, Social Media Plan, Adwords, Facebook Ads, Google Ads, Digital Analytics, GTM, GSC, Optimize, Hootsuite, Mailing, Chatbots and Content Creation.
Interactive Product Manager
Accenture
Feb 2012 - Jan 2014 · 2 yrsFeb 2012 - Jan 2014 · 2 yrs
Argentina, CABAArgentina, CABA
For the Client:
As part of the Global Business Solutions department and Regional Business Unit, I provide interactive management for Procter & Gamble.
I´m responsible for leveraging the digital presence and communications of several products at the Latin-America market, leading and coordinating complex digital projects:
*Align brand proposals to market needs and digital platforms to be implemented
*Management of all digital marketing content, including:
-Email marketing deployment
-Social Media campaigns execution
-E-commerce implementation
-Product Ratings & Reviews implementation
-SEO and SEM for all websites
-Mobile campaigns execution
Ensure each project is delivered on time and within the planned budget
*Coordination of regional and global teams, including creative agencies, web development agencies, and third party vendor related to hosting services, email marketing, domain registration & database companies.
*Monitoring & reporting analytic of all interactive campaigns.
*Ensure legal, site standards compliance & consumer information policies of all initiatives being developed.
For Accenture:
*Innovation Coach:
-Lead, organize and motivate the team for new ideas implementation.
-Organize, select ideas and coordinate implementation with a multidisciplinary team.
-Evaluate and monitor the innovation process and estimate ROI, scalability and profitability of each project idea.
*Mobile Specialist:
-Provide support to the team as Mobile Specialist regarding process and technical requirements.
-Responsible for mobile issues management.
-Coach and train the team regarding new processes, best practices, and new technologies.
*Training Planning and Development:
-Support the team by selecting training focused on client needs and align the development of the team with Accenture requirements.
*Knowledge Exchange & Social Learning:
-Plan and analyze knowledge sharing within Accenture through document database, gamification, and social [sharing.For](http://sharing.For) the Client: As part of the Global Business Solutions department and Regional Business Unit, I provide interactive management for Procter & Gamble. I´m responsible for leveraging the digital presence and communications of several products at the Latin-America market, leading and coordinating complex digital projects: *Align brand proposals to market needs and digital platforms to be implemented *Management of all digital marketing content, including: -Email marketing deployment -Social Media campaigns execution -E-commerce implementation -Product Ratings & Reviews implementation -SEO and SEM for all websites -Mobile campaigns execution Ensure each project is delivered on time and within the planned budget *Coordination of regional and global teams, including creative agencies, web development agencies, and third party vendor related to hosting services, email marketing, domain registration & database companies. *Monitoring & reporting analytic of all interactive campaigns. *Ensure legal, site standards compliance & consumer information policies of all initiatives being developed. For Accenture: *Innovation Coach: -Lead, organize and motivate the team for new ideas implementation. -Organize, select ideas and coordinate implementation with a multidisciplinary team. -Evaluate and monitor the innovation process and estimate ROI, scalability and profitability of each project idea. *Mobile Specialist: -Provide support to the team as Mobile Specialist regarding process and technical requirements. -Responsible for mobile issues management. -Coach and train the team regarding new processes, best practices, and new technologies. *Training Planning and Development: -Support the team by selecting training focused on client needs and align the development of the team with Accenture requirements. *Knowledge Exchange & Social Learning: -Plan and analyze knowledge sharing within Accenture through document database, gamification, and social sharing.
We@Accenture | Silver AwardWe@Accenture | Silver Award
Reconocimiento por la presentación de una idea con un impacto en beneficios de US$ 23.619 en Procesos de Outsourcing.Reconocimiento por la presentación de una idea con un impacto en beneficios de US$ 23.619 en Procesos de Outsourcing.
Project Leader
NEXTPERIENCE
Jun 2011 - Jan 2012 · 8 mosJun 2011 - Jan 2012 · 8 mos
Malabia 1720 1/2Malabia 1720 1/2
Strategy and international project management:
-Resources Management
-Website Project planning and development
-Project analysis and follow up
-Quality Control
-Quality Assurance
-Process and procedures implementation
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