Configuracoes Campanha Digital

Terminado

Publicado: Hace 6 meses Plazo: No definido Propuestas: 2 Freelancers interesados: 3

Abierto

Descripción:

Here is everything we need to properly manager the marketing campaign. We are going to use the following services:

- Google Analytics

1. The first thing is that we need to install the Google Analytics code in all pages:

2. We need to have 4 goals (conversions) settled in Analytics.

We are going to name the goals as following (we need you to create it on Analytics):
- Fora do Perfil
- B2C
- Referral
- B2B

The problem is that using Typeform, we can only trigger conversions using "events", just like this page is explaining:
https://www.typeform.com/help/google-analytics-and-tracking/

Each goal has its relation with each thank you page on Typeform.

- Goal: "Fora do Perfil" = Thank you page A
- Goal: "B2C" = Thank you page B
- Goal: "Referral" = Thank you page C
- Goal: "B2B" = Thank you page D

As you can see in the image below, each thank you page has its own letter (A, B, C, D) that correspond to the goal we want to create on Analytics. And for each thank you page you need to follow the instructions from this page in order to create the goal on Google Analytics: https://www.typeform.com/help/google-analytics-and-tracking/

Inline image 1

- Google Adwords

We need to install the remarketing tracking code in all pages:

- Facebook Ads

We only need to install the tracking code:

src="https://www.facebook.com/tr?id=1859740750939824&ev=PageView&noscript=1"
/>

- Hotjar (for heat maps)

We need to install this code in all pages:

Categoria: IT & Programação
Subcategoria: Programação
Qual é o alcance do projeto?: Bug ou alteração pequena
Isso é um projeto ou uma posição de trabalho?: Um projeto
Tenho, atualmente: Eu tenho especificações
Experiência nesse tipo de projeto: Sim (Eu já gerenciei esse tipo de projeto)
Disponibilidade requerida: Conforme necessário
Funções necessárias: Desenvolvedor
Integrações de API: Mídias sociais (Facebook, Twitter, etc)

Freelancers que ya aplicaron para este trabajo

Carlos V. Experience in online projects and through these has led projects in different areas like web development, e-learning and advertising campaigns. Over my years of experience in the field I have coordinated, managed... + detalles

Jônatas C. Jônatas Castro é formado Ciência da Computação, entusiasta de Front-end, Marketing Digital, design de interfaces e tecnologias web. Arquiteto de sistemas web, possui conhecimento diversificado tanto de back-end, como... + detalles

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