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Design a package for dog treat

Published on the February 10, 2023 in Design & Multimedia

About this project


Briefing HopHop Bites

The Design Brief

People might have different interests, but most of us have one thing in common -
our love for pets. So much that the vast majority of us have one or more pets in our
care. The good boy. The best girl. And we better feed them all. The good snack.The best food.

Tone of voice:
Funny, witty, doesn't take itself too seriously, meme-inspiring.

Pet/dog (probably organic, premium) food.

HopHop Bites

Emotional benefit:
‘HopHop’ is both 'excitement' and 'facepalm'. The owner and the pet's unconditional
love. The joy of seeing the human best friend return home for the first time. Every
time. Or the human's amused eye roll when seeing the gnawed couch back home.

Product packaging:
Ownable elements such as use of negative space (ie. For cutouts, making the
actual contents visible or animal distinct shapes); pouch packaging.

Product availability:
Launching on Amazon and select retail stores in Australia and NZ.

Some exemples attached.

Category Design & Multimedia
Subcategory Illustrations
What is the scope of the project? Extension to existing art
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

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